Ruiz Foodservice Helps C-Stores Be Their
Boldest & Best
Established in 1964, Ruiz delivers top-selling Mexican-inspired cuisine and analyzes in-depth research to understand where foodservice is headed and how to get there faster.
The company’s unparalleled insights help C-stores thrive in a competitive category that is gaining importance in the channel.
want to spice it up with
of Expertise
at Your Service
SIXTY YEARS
Keeping up with consumers’ evolving taste buds requires
and
deep industry knowledge
innovative products.
of C-store shoppers purchase food at least once per week or more
of C-store consumers say they love trying new foods
More than 7 in 10 C-store operators plan to EXPAND their menus in the next year
The rise of app-delivery platforms like Doordash and Uber Eats also drive C-store dinner sales.
(Technomic)
El Monterey®, El Monterey Family Owned Since 1964®, Tornados®, Tornados A Whirlwind of Flavor!®, A Whirlwind of Flavor®, and Ruiz® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries.
Sources: 1.Mintel Reports US, Convenience Store Foodservice, 2024, 2.Ruiz Foods C-store Consumer A&U January 2024, 3.Technomic October 2023 C-store Operator Market Brief, 4.Ruiz Foods C-store Consumer A&U January 2024, 5.Ruiz Foods C-store Consumer A&U January 2024, 6.Technomic October 2023 Translating Menu Trends Webinar, 7.Technomic October 2023 Translating Menu Trends Webinar, 8.Technomic October 2023 Translating Menu Trends Webinar, 9.Technomic October 2023 Translating Menu Trends Webinar.
Tornados® deliver A Whirlwind Of Flavor® in grab-and-go taquitos, perfect for roller grills or hot cases. There is a taquito paired for all dayparts.
Attract shoppers FROM pump
to point of sale
with
Ruiz Foodservice expertise.
In fact:
READ ON
45%
1
80%
2
3
Ruiz Foodservice is in sync with shoppers' cravings, offering burritos, chimichangas, empanadas,
mini tacos, and more!
is the number one desired improvement in C-stores’ foodservice
Variety
4
want more Mexican
options,
55%
the most desirable cuisine in C-stores
5
33%
BOLD FLAVORS
6
Commanding Consumer Attention Across Dayparts
Gain a competitive advantage by leveraging all-day dining options.
of C-store consumers purchased breakfast in the past month and Ruiz Foodservice has a menu of morning eye-opener options
Research from Ruiz Foodservice pinpoints snacking as a growing segment for C-stores, particularly morning and afternoon occasions.
28%
Supreme Omelette Tornado®
7
bought a
morning snack
grabbed lunch from a C-store
8
24%
24%
9
Tornados® and Beyond: Customers Have an Appetite for Innovation
is new
Chicken Chili Verde TornadoS®
—an answer to consumers' quest for Mexican.
Coming in hot
Beyond Tornados®, the portfolio includes empanadas, mini tacos, panadas, burritos and chimichangas.
Ruiz Foodservice understands purchasing motivations in everything from product development and sales-generating marketing tools to actionable business-building ideas.
El Monterey® Beef & Cheese Empanadas
El Monterey® Mini Tacos
FOR EXAMPLE:
Merchandising tactics: build baskets
Cross-merchandizing with coffee, fountain beverages and energy drinks
LTOS are powerful tools
for driving C-store traffic and providing opportunities to test track new flavors and formats. Customers are drawn in by the lure of trying something new.
Breakfast-building toolbox:
Ideas to wake up breakfast sales and seize the vast opportunities the daypart presents for the channel.
Turn to Ruiz Foodservice for spiced-up strategies to fuel success.
Hungry
for more?
CONTACT US
provides delicious, ready-to-go handheld products so retailers don’t need additional store level labor and staffing.
El Monterey®
Cheese Pepperoni
Panada
Hungry for
more?
Hungry for
more?
Hungry for
more?
Back to the top
(Mintel)
Ruiz Foodservice Helps C-Stores Be Their
Boldest & Best
Established in 1964, Ruiz delivers top-selling Mexican-inspired cuisine and analyzes in-depth research to understand where foodservice is headed and how to get there faster.
The company’s unparalleled insights help C-stores thrive in a competitive category that is gaining importance in the channel.
Keeping up with consumers’ evolving taste buds requires
and
innovative products.
deep industry knowledge
SIXTY YEARS
of Expertise
at Your Service
READ ON
4 out of 10 c-store shoppers buy grab and go prepared foods and that continues to grow.
3
of consumers purchase prepared foods at a c-store in the past month.
1
80%
2
of gas customers were enticed to enter a c-store because they were hungry/thirsty,
the number one reason.
58%
In fact:
4
is the number one desired improvement in C-stores’ foodservice
Variety
33%
want to spice it up with
6
BOLD FLAVORS
want more Mexican
options,
55%
the most desirable cuisine in C-stores
5
Ruiz Foodservice is in sync with shoppers' cravings, offering burritos, chimichangas, empanadas,
mini tacos, and more!
Gain a competitive advantage by leveraging all-day dining options.
Commanding Consumer Attention Across Dayparts
The rise of app-delivery platforms like Doordash and Uber Eats also drive C-store dinner sales.
(Technomic)
grabbed lunch from a C-store
9
24%
8
bought a
morning snack
24%
Research from Ruiz Foodservice pinpoints snacking as a growing segment for C-stores, particularly morning and afternoon occasions.
7
of C-store consumers purchased breakfast in the past month and Ruiz Foodservice has a menu of morning eye-opener options
28%
Supreme Omelette Tornado®
Attract shoppers FROM pump
to point of sale
with
Ruiz Foodservice expertise.
Tornados® and Beyond: Customers Have an Appetite for Innovation
Tornados® deliver A Whirlwind Of Flavor® in grab-and-go taquitos, perfect for roller grills or hot cases. There is a taquito paired for all dayparts.
—an answer to consumers' quest for Mexican.
NEW!
Coming in hot
FOR EXAMPLE:
NEW!
El Monterey® Beef & Cheese Empanadas
El Monterey® Stuff’d Nachos
El Monterey® Mini Tacos
El Monterey®
Cheese Pepperoni
Panada
Ruiz Foodservice understands purchasing motivations in everything from product development and sales-generating marketing tools to actionable business-building ideas.
Beyond Tornados®, the portfolio includes empanadas, mini tacos, panadas, burritos, chimichangas AND STUFFED NACHOS.
Merchandising tactics: build baskets
Market Bundles Beverages with hot foods builds sales throughout the day from coffee and El Monterey® Empanadas to energy drinks paired with Tornados for a rush hour boost.
for driving C-store traffic and providing opportunities to test track new flavors and formats. Customers are drawn in by the lure of trying something new.
LTOS are powerful tools
Breakfast-building toolbox:
Ideas to wake up breakfast sales and seize the vast opportunities the daypart presents for the channel.
provides delicious, ready-to-go handheld products so retailers don’t need additional store level labor and staffing.
El Monterey®, El Monterey Family Owned Since 1964®, Tornados®, Tornados A Whirlwind of Flavor!®, A Whirlwind of Flavor®, and Ruiz® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries.
Sources: 1.Realities of the Aisle Study 2025, 2.Realities of the Aisle Study 2025, 3.Realities of the Aisle Study 2025, 4.Ruiz Foods C-store Consumer A&U January 2024, 5.Ruiz Foods C-store Consumer A&U January 2024, 6.Technomic October 2023 Translating Menu Trends Webinar, 7.Technomic October 2023 Translating Menu Trends Webinar, 8.Technomic October 2023 Translating Menu Trends Webinar, 9.Technomic October 2023 Translating Menu Trends Webinar.
CONTACT US
Hungry
for more?
Turn to Ruiz Foodservice for spiced-up strategies to fuel success.
Hungry for
more?
Hungry for
more?
Hungry for
more?
Back to the top