2023 Travel Trend Report Euronews 2023 Travel Trend Report

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Lorna Parkes has reported on travel for more than a decade, contributing to and overseeing scores of guide and reference books for Lonely Planet as well as writing for travel magazines and newspapers with global reach. If she’s not at her desk getting the inside track on the industry from tour operators, hotels and airlines, she’s on the ground speaking to travelers.

With the kind contribution of:

Download Euronews' 2023 Travel Trend Report

Damon Embling is a seasoned journalist, with a specialism in travel and tourism. He regularly reports from key global industry events and moderates high-profile debates on the future of the sectors. Damon has produced and presented several travel programmes for Euronews, from around the world.

Euronews is proud to announce its 2023 Travel Trend Report, mapping out travel and tourism pathways for 2023. Co-written by travel journalists and experts Lorna Parkes and Damon Embling, the report provides exclusive global insights, supported by case studies and expertise from key industry leaders.

Travel in 2023:

Connecting People, Places and Planet

2023 Travel Trend Report

Hyper Personalisation

Cookie-cutter travel is out. Personalised service has always been a marker of luxury travel, but now switched-on travel businesses are going the extra mile with unique, one-off experiences for guests. Meanwhile, travellers in the mainstream market are beginning to demand more personalised travel regardless of budget.

Journeys with Momentum

The seismic shift towards working from home means millions of people are more sedentary in their day-to-day lives. This new global environment leaves remote and hybrid workers craving movement this year, encouraging them to seek out more active holidays where they can combine exercise with nature immersion.

#Hutlife

An increasing desire for unique accommodation and more intimate, personal travel experiences drive consumer demand for hut/cabin stays in 2023. Spurred by the pandemic-born trend for immersion in nature, a growing number of travellers will seek to distance themselves from other people by ditching hotels in favour of rural huts and cabins.

Electrified Escapes

As low-carbon activities become more sought after, the electric travel market will thrive in 2023. Following the recent global e-bike boom, electrically powered scooter tours, sledging, boat trips and safaris are all starting to take off. And despite lingering anxiety about electric vehicle (EV) charger availability and speed, e-car rentals will also become a more realistic option for travellers across Europe and the US this year.

NFT Travel

Non-fungible tokens (NFTs) – digital assets that live on the blockchain – are about to break into the travel industry. Early adopters are using them as keys to unlock physical travel experiences and real-world private spaces/networks around the globe. And while NFTs are set to be big in the luxury travel market, providing an extra tier of exclusivity, they can also be used to support fundraising and sustainability projects.

Rail Revival

Rail travel hasn’t looked this exciting for decades. Convenience, cost and carbon footprint are all factors that will help reignite a passion for train travel in 2023. A handful of private companies are reviving night trains across Europe. New routes and technology upgrades will tempt people who are keen to slow their travels down and book multicountry trips more sustainably.

Virtually Enhanced Destinations

The pandemic forced travel companies, attractions and destinations to get on board with technology in ways they’d never previously imagined. Feeding into increasing interest in the metaverse, virtual and augmented reality can transport travelers back in time, reconstruct important relics or even suggest what they might come to look like in the future.

Regenerative travel

The next iteration of eco-tourism goes beyond the calls to ‘tread lightly’ and ‘leave no trace’. In 2023, the focus moves towards nature positive and carbon positive travel. Tour operators, destination bodies and hotels are tasked with the job of actively repairing, restoring and investing in nature, in order to keep pace with consumer sentiment.

Fostered by 30 years of experience working with key players in the travel industry, our commitment to supporting industry recovery is heightened by the release of our latest Trend Report.

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