Brands exhibit at Outdoor Retailer Summer and Snow Show to efficiently foster engagement and share intelligence, and your opportunity to connect depends on attracting retailers and media to your booth. Sponsorships give you a voice beyond your booth and help create a multi-platform approach to draw in the retailers and media you want to see. Make your presence at Outdoor Retailer known with advertising and reel them in!
Sponsorship Opportunities
Sessions 456,000+
Users 300,000+
Page Views 1,659,000+
Website Metrics
3-month Block $4,200
6-month Block $6,500
12-month Block $11,000
Outdoorretailer.com is a heavily trafficked year-round resource for the entire outdoor industry. Promote your brand with the MultiBanner Ad Campaign package, a set of three 728 X 90 banner ads featured in prominent locations throughout the site.
eNews is our weekly digest of what’s happening at the show and is one of the most useful planning tools for the show. Each edition of eNews provides information and tools to enhance the show experience. From “How to Shop the Show” to “Can’t Miss Events,” eNews will deliver the content that matters most. Many brands use eNews to promote booth events, product showcases, announcements, happy hours and show specials. Attendee and Exhibitor eNews editions are available. Ad spots are limited; contact your Account Executive today!
Exclusive Leaderboard $1,000
Promo with image (per newsletter) $250
Promo with image (4 newsletters) $950
Digital
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Title Sponsor $8,500
Mobile App Banner Ad $1,000
Mobile App Alert $1,000
Mobile App Product Showcase $795
Digital
Exhibit Hall Aisles $5,000
Lobby Entrance $4,000
Panoramic Call for pricing
Banners are one of the most sought-after marketing options at the show. The opportunities may be limited, but the possibilities are endless.
Column Wrap - in booth $1,000
Column Wrap - Lobby $2,000
Digital Kiosks Call for pricing
Command attention right at the entrance and draw attendees to your booth with a Column Wrap in the lobby area. Got a column in your booth space? Put it to work and make it into a feature with an in-booth Column Wrap.
Enhance your visibility to attendees through 16 digital kiosks that are strategically located throughout the convention center’s different levels.
Floor decals $550 and up
Show Floor Entry Decals Call for pricing
Escalator Floor Decals Call for pricing
Booth Perimeter Call for pricing
on-site
Grab people’s attention at the entrance to the show floor, the base of the escalators and along the main aisles. As buyers make their way through the show, these floor decals are consistent
reminders of your brand presence at Snow Show. Floor decals are a great opportunity for you to promote your brand, products and booth number while buyers are in transit. Custom sizes and packages available. Sponsorship includes opportunity cost only.
Display Case - Registration Lobby + Ramp $3,600
Display Cube - Registration Lobby $3,450
on-site
Make an immediate impression and drive traffic to your booth with branded Display Cases and Display Cubes. These life-size, eye-catching displays can’t be missed by buyers as they enter the show.
Escalator Canopy Call for pricing
Escalator Clings - Ballroom Exclusive $5,900
Escalator Clings - Exhibit Hall Exclusive Call for pricing
Ride along with retailers on their journey from floor to floor with an escalator ad. Promote your brand and/or company message as attendees are going to and from Lower, Street and Upper Levels.
Handrail Graphics - Ballrooms Call for pricing
Handrail Graphics - Exhibit Hall Call for pricing
Handrail Graphics - Lobby Stairs Call for pricing
Increase your product/brand awareness and drive traffic to your booth with a vibrant handrail image that will not be missed. Your branding will make a lasting impression by being placed prominently on the stair rails that attendees use all day as they enter and exit the exhibit halls. Sponsorship includes opportunity cost only.
Digital
On-Site
External
Activations
Targeted
Maps
PR + Media
Badges + Registration
Events
Mobile App
eNews
Web Advertising
Banners
Display Cases + Cubes
Column Wraps
Escalators + Handrails
Floor Decals
Good Morning OR
Denver Area Transportation
Digital Billboards + Bollards
Exterior Window + Door Clings
Vehicle Placements
Hotel Key Cards + Door Hangers
Charging Stations
Lobby Activations
Swag Handouts
Targeted Email Marketing
Direct Mail Targeted Marketing
The Workroom
VIP Bag Insert
Show Map
You Are Here Kiosk
Library Bins
Media Preview
Badge Sponsorship
Lanyards
Registration Desks
Innovation Awards
Inspiration Awards
Film Festival
The Mingler
Industry Party
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Digital
On-Site
Activations
Targeted
Maps
PR + Media
Badges + Registration
Events
External
Banners
This exclusive sponsorship puts your brand front and center on one of the most popular show navigation tools. Attendees have a reminder of your brand every time they open the app, thanks to co-branded splash pages and your own dashboard icon. This sponsorship also includes a Banner Ad, multiple App Alerts & a Mobile + Online Product Showcase.
Banner Ads are clickable and rotate at the bottom of the app dashboard page, making them nearly impossible to miss.
As a targeted booth traffic driver before, during or after the show, Mobile App Alerts allow you to send important real-time reminders to attendee phones.
The Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These featured products in the Mobile App Product Showcase help get your brand’s product instant searchable attention.
Web Advertising
Mobile App
eNews
Column Wraps + Digital Kiosks
Floor Decals
Display Cases + Cubes
Escalators + Handrails
sales team contacts
www.outdoorretailer.com
publications
Sustainability
make your own
Digital
on-site
on-site
on-site
The Daily
Publishing Partner Program
publications
Water Stations
Official Show Product
Recycling Programs
sustainability
Customize Your Impact
make your own
Good Morning OR
$825 (limited)
external
Be the first thing attendees see in the morning as they arrive at the convention center. Good Morning OR gives you the
opportunity to host an outside activation before the show opens for business on days 1, 2 or 3—or all three! Get ‘em while they’re fresh!
Denver Area Transportation
16th Street Buses Call for pricing
Rickshaws Call for pricing
Downtown Trolley Call for pricing
Union Station Train to Airport Call for pricing
external
Welcome the entire outdoor industry to the city of Denver by branding popular transit routes throughout the area surrounding the Colorado Convention Center.
Digital Billboards + Bollards
Billboard Package -Exclusive Call for pricing
Bollards Call for pricing
external
Go above and beyond, literally. A 14’ x 48’ digital billboard is adjacent to the entrance to the Colorado Convention Center, and bollards line the front of the main entrance by the blue bear. These opportunities put your brand in front of everyone in downtown Denver.
Exterior Window + Door Clings
Door Clings - Entrance Door Windows Call for pricing
Interior Window Clings Call for pricing
Exterior Window Clings Call for pricing
external
Make your mark before attendees even enter the building. Window and entrance door clings are the perfect sponsorships to highlight your brand and showcase a new product launch, campaign or line. Go larger than life with an exterior window cling, greet attendees as they come and go with entrance door clings, or combine an interior window cling with a lobby activation to make a bold, unique statement. Sponsorship includes opportunity cost only.
Vehicle Placements
Parking Meter Placement Call for pricing
Exterior Placement Call for pricing
Show Floor Placement Call for pricing
Lobby Placement Call for pricing
activations
Park your truck, van, camper, pinzgauer or trailer in strategic locations in and around the convention center. Attract attention and showcase your brand in a way that makes traditional marketing jealous.
Hotel Key Cards + Door Hangers
Hotel Key Cards Call for pricing
Hotel Door Hangers $5,500
activations
What’s the one thing you can almost guarantee attendees will have on them 24 hours a day? The hotel key card sponsorship puts your brand directly in the pockets of retailers and media, influencers and attendees.
Charging Stations
Charging Stations Sponsor - Exclusive Call for pricing
activations
Everyone has devices that need charging. Save the day by outfitting multiple charging stations throughout the convention center. You be the hero. Sponsorship includes opportunity cost only.
Lobby Activations
Call for pricing
activations
Be one of the first brands everyone at the show comes across with a lobby activation. Creativity and visibility are unmatched with this opportunity, allowing your brand to make a captivating, on-site statement in one of the busiest areas of the convention center. Whether attendees are entering or leaving the building, your brand will be right by their side.
Swag Handout
$750
activations
Sampling new products is the best way to determine brand preference and loyalty. This is a creative and inexpensive way to have your swag distributed to retailers at the show. Outdoor Retailer provides labor for distribution.
Email Marketing
Targeted
Reach your target audience with an email campaign to Outdoor Retailer buyers. You can choose your pre- or post-show deployment date and target by segment: accessories, apparel, equipment/hardgoods or footwear. It’s your brand, your messaging and your creative—then we send it out!
Upgrade to PREMIUM to position your campaign for delivery to retailers during the prime dates right before the show.
Alert: Outdoor Retailer does not sell lists. Please be careful and avoid unauthorized/unaffiliated companies that claim to have attendee lists.
Categories Available:
· Accessories
· Apparel
· Equipment/Hardgoods
· Footwear
· Source: Designers/Product Development
(For dates up to and including May 25, 2022)
(May 26-June 11, 2022)
For dates after June 11, 2022, standard rates apply.
Standard Email $2,500 per segment
Premium Email $3,500 per segment
Source: Designers/Product Development Email $1,500 per send
$2,500 two sends
Direct Mail Marketing
Targeted
Send direct mail invitations to the official list of retail buyers registered for Outdoor Retailer. This turnkey program includes everything: use of the show’s official attendee list, printing, postage and mailing. All printing done through this program is printed on FSC certified paper.
Learn more and order at: www.OutdoorRetailerDirect.com
Alert: Outdoor Retailer does not sell lists. Please be careful and avoid unauthorized/unaffiliated companies that claim to have attendee lists.
Opportunity cost for one-time database access
$500
The Workroom
Targeted
Attach your brand to the The Workroom, where designers, media, retailers and independent reps will be able to put their feet up and bags down, grab a snack, enjoy high speed internet access and relax. Your company will be included in all promotions of the The Workroom. This exclusive sponsorship also includes the opportunity to contribute a promotional insert in the VIP Bag.
Exclusive $7,500
VIP Bag Insert
Targeted
Put your messaging physically in the hands of high-value VIP retailers and influential media. Promote a show special, new
product, memorable program and/or booth location to key attendees in a very experiential way with a bag insert.
$1,000
Pocket Guide
Maps
This essential quick-reference tool includes show info, exhibitor list and maps. With this more sustainable option, we have forgone the traditional printed show directory, making the Pocket Guide our go-to printed reference at the show. 6,000+ copies are printed and available for pickup at distribution locations throughout the Colorado Convention Center.
Ad Rates:
Inside Front Cover Gate $7,500
Spread, Run of Book $2,750
Full Page Ad $1,500
Back Cover $6,300
Inside Back Cover $4,000
Show Map
Maps
The on-site show map is the top-rated tool used by retailers as they navigate the show floor. With over 9,000 copies distributed, this exclusive advertising opportunity is unparalleled for brand reach.
Show Map Sponsor - Exclusive $10,000
You Are Here Kiosks
Maps
One of the most popular tools used on-site at Outdoor Retailer is the “You Are Here” boards. Attendees use the kiosks to locate exhibitors on the show floor. Strategically placed throughout the show floors, “You Are Here” kiosks provide easy access to the exhibitor list and our featured show floor areas. These are conveniently located on every level of the conventon center in high-traffic areas. Get noticed and drive traffic to your booth by being where people are already looking.
Exclusive $8,500
Media Preview
PR + Media
Journalists attending Outdoor Retailer will have exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens. The Media Preview event is an opportunity to launch your product, share your brand story, build relationships with the media professionals that cover the outdoor industry, and help them get a jump on their show coverage prior to busy days of meetings and other activities on the show floor.
Cost to Participate $1,250
Library Bins
PR + Media
Library Bins offer valuable distribution points for your publication in one of the highest-trafficked areas of the show. Tens of thousands of people will move through the show floor each day, and Library Bins are the best way to get your publication in their hands.
Sponsorship $750 for exhibiting brands
Badge Sponsorship
badges + registration
Badge advertising is an exclusive opportunity to share your brand with attendees and media repeatedly throughout each and every day of the show. You will be highlighted on the front and back of all printed badges.
Exclusive Call for pricing
Lanyards
badges + registration
Placing your logo around the necks of 30,000 people just makes sense. Any closer and it would have to be a tattoo. And we all know that’s not going to happen, so I guess this is the next best thing.
Exhibitors Call for pricing
Attendees Call for pricing
Registration Desks
badges + registration
Located near the entrances of the Colorado Convention Center, registration is the most heavily trafficked area of the show. This opportunity is a sure way to get in front of all buyers, brands and media in attendance, ‘cause they all need badges, right? It’s really a nobrainer.
Registration Center Sponsor - Exclusive Call for pricing
Registration Counter Handout $2,100
Includes opportunity cost only
Innovation Awards
Events
The annual Innovation Awards recognize those who are champions in the outdoor community and inspire and encourage others to enjoy, participate in and support outdoor recreation. Awards are presented to individuals, organizations and companies. Be part of one of the industry’s biggest celebrations—it’s always a night to remember during Outdoor Retailer Snow Show.
Title Sponsor Call for pricing
Presenting Sponsor $10,000
Supporting Sponsor $5,000
Inspiration Awards
Events
The Outdoor Retailer Inspiration Awards celebrate champions of the outdoor community who inspire and encourage others to enjoy, participate in, and support outdoor recreation. Annual awards are presented to individuals, organizations, and companies.
The 12th annual Outdoor Retailer Inspiration Awards will take place this June in conjunction with Outdoor Retailer Summer in Denver. The nomination window is open from April 6 to May 4, 2022, and recipients will be unveiled at a live, in-person ceremony on June 9, 2022, the first night of the show. The ceremony will be held in MR200s on the first level of the Colorado Convention Center – doors open at 6 p.m.
Title Sponsor Call for pricing
Presenting Sponsor $10,000
Supporting Sponsor $5,000
Film Festival
Events
Make your company an integral piece of this highly anticipated event and ensure your brand message reaches thousands of attendees as they come together to celebrate the spirit of the outdoor industry through film.
Title Sponsor Call for pricing
Co-Sponsor Call for pricing
Beer Sponsor Call for pricing
The Mingler
Events
The Mingler is the meet-and-greet for Outdoor Retailer Snow Show and co-located regional shows, a time for attendees of both shows to come together, kick back, and then gear up for Snow Show. Sponsor The Mingler and get everyone in a good mood.
Title Sponsor Call for pricing
Co-Sponsor Call for pricing
Beer Sponsor Call for pricing
Industry Party
Events
Our Industry Party title sponsorship makes you the host everyone loves. We want to work with you to create the mostmemorable Industry Party of all time. Everyone loves a good party, and you know what separates a good party from the best party ever? It’s you—the host.
Title Sponsor Call for pricing
Co-Sponsor Starting at $5,000
Beer Sponsor Call for pricing
The Daily
Publications
The Daily is the only official show daily publication for Outdoor Retailer. The Daily covers in-depth news, events and new product trends during Snow Show and Summer. One issue of The Daily is produced each day of the show, along with pre- and post-show digital editions. On-site during the show, The Daily can be found in the bins throughout the Colorado Convention Center and at surrounding hotels. Approximately 125,000 issues of The Daily are distributed each day of the show between the print and digital editions combined.
Cover Rates
Inside Front Cover $9,900
Inside Back Cover $9,900
Back Cover $11,500
Cover Wrap $5,500 (per day)
Publishing Partner Program
Publications
Outdoor Retailer is excited to announce its 2022 Publishing Partner Program. Designed to create cross platform sponsorship and advertising opportunities for a curated list of partners, 2022 participants will receive ad placement, product placement, content programs, strategy and exposure across multiple channels.
View more details in our Media Kit.
Partner Rates
3 months $9,450 per month
6 months $8,400 per month
12 months $7,350 per month
Interior Ad Rates
Spread $11,500
Full Page $7,900
Half Page $5,200
Quarter Page $2,900
Product Zone $995
Official Show Product
sustainability
As an official show product and/or sustainability program sponsor, your brand gains exclusive distribution points and onsite signage. Custom opportunities are also available.
Official Bottle $4,000
Official Coffee Mug or Pint Glass $5,000
Official Bag Call for pricing
Recycling Programs
sustainability
Increase our recycling efforts at the show with this recycling sponsorship, which includes your branding on all bins
throughout the show floor. Also, all show trash is “single stream,” which means it’s sorted for recyclables during the
show as well. You will be supporting both efforts.
Exclusive Call for pricing
Water Stations
sustainability
Join us in our continued efforts to eliminate single-use products from the show floor by putting a water dispenser in your booth. You’ll also get special recognition as a Water Station program participant in Outdoor Retailer’s online and print marketing. Sign up with Centerplate through the Exhibitor Service Manual.
In-booth Water Station $95 per dispenser + $35 refills
Customize Your Impact
Make your own
Want to maximize your presence and really stand out from the crowd? Contact your Account Executive to discuss a custom sponsorship.
Call for pricing
Participating Brands Will Receive:
• Pre-show exposure to attending media
• Access to endemic and non-endemic media in an intimate setting prior to the show
• Flyer included in the VIP Retailer and Media Bag referencing brands that participated in the Media Preview, including brand name and booth number call out
• Participation in media-awarded “Best of The Media Preview"
“Best in Media Preview” Will Receive:
• One complimentary hotel stay during the next Outdoor Retailer show your brand exhibits at (1 room; 3 nights)
• An eye-catching Outdoor Retailer “Best of The Media Preview” award decal to display in your booth
• A “Best of The Media Preview” digital icon to display on your website and in marketing materials
• Acknowledgment in The Daily following the Media Preview
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2022 Sponsorship kit
Opportunities
Contact Us
Alaska + Hawaii
Canada
International
Click on your state to view your account executive's info.