We all know it, love it and use it. And there are a few reasons why:
Data helps us distill and simplify facts.
Data helps us build trust.
Data helps us inspire action.
But there are some harsh truths about how we as humans consume data. Sometimes, we find it confusing and even difficult to understand. Simply looking at a screen filled with numbers and charts is, well, overwhelming.
This is where you come in, oh, powerful designer! Here are five ways you can make data visualization easier and more enjoyable for your audience.
TO-DO: Your audience uses Facebook, TikTok, Instagram and other platforms to not just discover information ... but share it! Make sure your data is easy to consume and publish across these social networks so they can spread the word.
71% of U.S. adults
use some type of social media.*
18-29 years old:
30-49 years old
50-64 years old
65+ years old
84%
81%
73%
45%
6.4 billion people worldwide own smartphones
U.S. adults spend 3 hours AND 43 minutes on their mobile devices
every day.
UK adults spend 3 hours and 23 minutes per day on their phones.
TO-DO:
Make sure your visualizations and all data-focused content scales to different screen sizes. Better yet, make sure they are easy to browse, tap and zoom. There’s nothing more frustrating than seeing a lot of information and not being able to really dig into it.
An average person is estimated to spend 100 minutes per day watching online videos.*
TO-DO: Sometimes a static image isn't enough to inspire engagement and action. Consider ways you can transform a static visualization into something animated. For instance, can you show year-over-year, month-over-month or even ...
week-over-week changes? Or can you use videos or GIFs to tie several charts and thoughts together into a complete story? The possibilities are practically endless!
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90% of marketers and creatives agree that content designed
to create an experience performs better.*
TO-DO: Immersive content allows readers to completely experience and interact with information. Do you have data or information that you can use to help give your audience more control? ...
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Can they dig into demographic overviews or regional trends? Can they tailor the information they get based on their needs? Interactive content can help you bring this experience to life by giving users the power to click, drag and scroll for more information.
TO-DO: Make sure all of your data visualizations, images and charts connect to more information. If you're sharing visualizations on social media, use the captions to provide more detail. Include a link to a blog. Create a micro-video with an explanation. Your micro-content of data is the little taste of information that can inspire longer-term engagement and audience activation.
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U.S. adults spent
7 hours and 50 minutes per day consuming digital media in 2020,
up 15% from 2019.*
That amount of time is expected to surpass 8 hours by the end of 2022.
TO-DO: Make sure all of your data visualizations, images and charts connect to more information. If you're sharing visualizations on social media, use the captions to provide more detail. Include a link to a blog. Create a micro-video with an explanation. Your micro-content of data is the little taste of information that can inspire longer-term engagement and audience activation.
Can they dig into demographic overviews or regional trends? Can they tailor the information they get based on their needs? Interactive content can help you bring this experience to life by giving users the power to click, drag and scroll for more information.
Data can enlighten your audience, inspire new thinking and even drive action. If you want to learn more about how you can put your data to work and help drive audience engagement, trust and loyalty, download our guide for more insights and best practices.
*Click for sources
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