Take a hard look at your calendar and determine whether you’re giving yourself the time you need to be creative. Get rid of what doesn’t matter.
Prioritize valuable stimuli, such as new courses, guided workshops and more. You’ll only improve your craft if you invest in learning new skills.
Are your current ideas serving you or holding you back? Creative “pruning” allows us to constantly look for new patterns, ideas and opportunities. (Pruning applies to relationships and personal activities, too!)
One-to-one and one-to-few collaboration helps us build upon ideas — or uncover completely new ones! These relationships are key to building our knowledge.
We need to eliminate the distractions that prevent us from doing our best work. Think social media, emails, chats, etc.
It’s not easy to be brilliant in a create-on-demand environment. During the 2020 B2B Marketing Exchange, creative experts, content creators and marketing masters converged to share theories, best practices and real-life examples of how we, the B2B marketing community, can overcome that.
Author and Keynote Speaker Todd Henry shared a simple acronym (FRESH) for bringing your best ideas every day:
Carmen Simon, PhD
Buyers act on information they remember. B2B marketers must create memories to be persuasive. In her highly memorable keynote, cognitive neuroscientist Carmen Simon, PhD, shared insights to create memorable content based on how the brain remembers — or, rather, forgets.
Use movement to
Relate to ideas we
already have in
Use concrete words
and concepts; blend
with abstract concepts.
Deviate from an
expected pattern with surprise, not novelty.
Click, touch, hover-based actions, gamification, customization, surprise and delight
script, text, data
—Ryan Brown, Head of Brand at Ceros
Immersive, interactive experiences allow brands like Bluecore and VMware Carbon Black to break free from the “mediocre middle” and drive tangible business results.
These 5 types of digital content elements will help get you there.
Triggered actions/animations, sound, content effects, dynamic layers
“If you were to put a competitor’s logo on a piece of your content, would you know the difference?”
Image courtesy of Ceros
See how interactive formats can help you
get smart about content creation.