Required communications, meet inspired communications
Increase customer engagement and revenue with your
bills and statements.
Meet Alison, a senior marketing executive
Capable senior leaders, like Alison,
face unprecedented challenges in
today’s rapidly evolving digital marketing environment. The race is on to capture
the attention of her firm’s customers.
Marketers have to compete with all this noise.
1 Red Crow Marketing, “How many ads do you see in one day?” Sept. 10, 2015
How many ads are Americans exposed to every day?
Alison meets her challenges head-on, determined to raise
the bar on her goals:
Driving digital adoption
Generating new leads
Increasing brand and customer loyalty
of marketers believe mobile marketing is
core to their business
2 Salesforce, 2015 State of Marketing Report
of mobile users say a seamless experience across all devices is important
3 Mobilize360, The 2018 Mobile Marketing Report
Alison wants to reach customers where they are.
At home | On the go | At work
the frequency at
switch between screens
4 American Marketing Association,
“Why Your Customers’ Attention is the Scarcest Resource in 2017”
Number of channels customers use for
accessing their bills
5 Keypoint Intelligence-InfoTrends 2017
(via Broadridge Communications Cloud: Messaging for Marketers)
Probability of selling
to an existing customer
6 Kapost, “The Cost of Customer Acquisition
vs. Customer Retention,” April 6, 2016
Probability of selling
to a new prospect
she can meet her objectives through communications that:
Attract new customers
and build relationships
Deliver content based on
individual customer behavior
Grow existing customer usage
of relevant products and services
of customers spend at least
1 minute looking
at their bills
8 Broadridge Consumer Trends Survey 2017
of customers spend 5-10 minutes
that required communications,
like bills and statements, offer
a golden marketing opportunity.
Alison needs a partner to realize her goals…
Meet customers in their channel of choice
Plug into latest channels seamlessly
today and tomorrow
• CX design and strategy
• Data management
• Content and campaign creation
• Omni-channel delivery
Transform your communications today.
Get insights on customer communication trends, technologies and solutions from Broadridge’s leaders.
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