Required communications, meet inspired communications
Increase customer engagement and revenue with your bills and statements.
Meet Alison, a senior marketing executive
Capable senior leaders, like Alison, face unprecedented challenges in today’s rapidly evolving digital marketing environment. The race is on to capture the attention of her firm’s customers.
Answer:
4,000-10,000
Marketers have to compete with all this noise.
1 Red Crow Marketing, “How many ads do you see in one day?” Sept. 10, 2015
Quick Quiz
How many ads are Americans exposed to every day?
250-750
1,000-2,500
Alison meets her challenges head-on, determined to raise the bar on her goals:
Personalizing communications
Driving digital adoption
Generating new leads
GROWING MIND-SHARE AND WALLET-SHARE
Providing outstanding customer experience
CROSS-SELLING AND UPSELLING
Increasing brand and customer loyalty
71
%
of marketers believe mobile marketing is core to their business
2 Salesforce, 2015 State of Marketing Report
83
of mobile users say a seamless experience across all devices is important
3 Mobilize360, The 2018 Mobile Marketing Report
Alison wants to reach customers where they are.
At home | On the go | At work
21x/hour:
the frequency at which Americans switch between screens
4 American Marketing Association, “Why Your Customers’ Attention is the Scarcest Resource in 2017”
10
Number of channels customers use for accessing their bills and statements.
5 Keypoint Intelligence-InfoTrends 2017 (via Broadridge Communications Cloud: Messaging for Marketers)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Mobile apps Social media Messaging apps Productivity/payment apps Email Web/user portal Physical mail Cloud Consolidators Phone
60-70
Probability of selling to an existing customer
6 Kapost, “The Cost of Customer Acquisition vs. Customer Retention,” April 6, 2016
5-20
Probability of selling to a new prospect
7 Ibid.
Alison knows she can meet her objectives through communications that:
Attract new customers and build relationships
Deliver content based on individual customer behavior
Grow existing customer usage of relevant products and services
97
of customers spend at least 1 minute looking at their bills
8 Broadridge Consumer Trends Survey 2017
55
of customers spend 5-10 minutes or more
9 Ibid.
Alison realizes that required communications, like bills and statements, offer a golden marketing opportunity.
Alison needs a partner to realize her goals…
Meet customers in their channel of choice Plug into latest channels seamlessly Leapfrog competitors Simplify processes
today and tomorrow
Meet Alison’s new partner:
Broadridge
• CX design and strategy • Data management • Content and campaign creation • Omni-channel delivery
Transform your communications today. Get insights on customer communication trends, technologies and solutions from Broadridge’s leaders.
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