Cox_CX01-080_IIG_Mobile-Master-Class_FINAL A Day In The Life Of A Smartphone User

12,13,14,15,16,17 Deloitte Global Mobile Consumer Survey: The Rise of the Always-Connected Consumer http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html 18,19,20 Local Search Association, “Mobile Fanatics,” http://www.localsearchassociation.org/main/pressreleases/mobile-use-now-surpasses-pcs-when-searching-for-lo-3080.aspx 21,22 Google Inside AdWords, “Understanding Mobile Search,” http://adwords.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html 23 Local Search Association, “Mobile Fanatics,” http://www.localsearchassociation.org/main/pressreleases/mobile-use-now-surpasses-pcs-when-searching-for-lo-3080.aspx 24 Hubspot, “The Ultimate List of Marketing Statistics,” http://www.hubspot.com/marketing-statistics 25 Fluent, “Mobile Shopping Survey & Devices and Demographics Q4 2014,” http://www.fluentco.com/mobile-shopping-survey-devices-and-demographics-q4-2014%E2%80%B3-from-fluent/ 26 Bank of America, “Trends in Consumer Mobility Report” http://newsroom.bankofamerica.com/files/doc_library/additional/ 2015_BAC_Trends_in_Consumer_Mobility_Report.pdf 27 Online Psychology Degree, “Getting in Bed With Gadgets,” http://www.onlinepsychologydegree.net/2012/11/12/sleeping-with-gadgets/ 28 Bank of America, “Trends in Consumer Mobility Report” http://newsroom.bankofamerica.com/files/doc_library/additional/ 2015_BAC_Trends_in_Consumer_Mobility_Report.pdf

1 Pew Research Center: U.S. Smartphone Use in 2015 http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ 2 CTIA, “Annual Wireless Industry Survey,” http://www.ctia.org/your-wireless-life/how-wireless-works/annual-wireless-industry-survey 3 U.S. Census Bureau, http://www.census.gov/newsroom/press-releases/2015/cb15-215.html 4 Pew Research Center: U.S. Smartphone Use in 2015 http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ 5 Verizon Wireless: How People Really Use Their Mobile Devices http://www.verizonwireless.com/news/article/2015/06/how-people-really-use-their-mobile-devices.html 6 Data N Charts, “Mobile Consumer Culture: Growth of the U.S. Smartphone Market,” http://www.slideshare.net/DataNCharts/mobile-consumer-culture-analysis-of-the-us-smartphone-consumer-market 7,8 Pew Research Center, “U.S. Smartphone Use in 2015,” http://www.pewinternet.org/2015/04/01/chapter-three-a-week-in-the-life-analysis-of-smartphone-users/ 9 Gallup, “Most U.S. Smartphone Owners Check Phone at Least Hourly” http://www.gallup.com/poll/184046/smartphone-owners-check-phone-least-hourly.aspx 10 Bank of America, “Trends in Consumer Mobility Report” http://newsroom.bankofamerica.com/files/doc_library/additional/ 2015_BAC_Trends_in_Consumer_Mobility_Report.pdf 11 Verizon Wireless: How People Really Use Their Mobile Devices http://www.verizonwireless.com/news/article/2015/06/how-people-really-use-their-mobile-devices.html

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Add a “tap to call” button to your online ads and website so it’s easy for prospective customers to contact you.

To Do:

Use “geofencing”— targeting consumers with relevant offers when they’re close to your business.

To Do:

Try “geoconquesting”— reaching out to consumers when they’re in or near your competitors’ locations with an offer or promotion.

To Do:

Combine mobile advertising with television advertising to maximize results.

To Do:

Use features specific to mobile advertising to send your message to potential consumers when they reach a pinpoint location.

To Do:

Up from 36% in 2013.

Up from 39% in 2013.

Up from 71% in 2012.

Up from 33% in 2013.

Up from 35% in 2011.

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do so before they even get out of bed.

52%

of smartphone owners use their phones at work.

69%

of smartphone owners use their phones at home.

99%

use their phones while eating out.

use their phones while watching TV.

use their phones while talking to friends.

use their phones during leisure time.

use their phones in the bathroom.

of smartphone owners use their phones during their daily commute.

81%

87%

89%

90%

82%

use their smartphones to compare prices.

Among heavy mobile users,

complete the transaction within 72 hours of viewing the ad.

of those who view mobile ads make a purchase;

use their smartphones to look for local information or directions.

of U.S. smartphone users have made purchases on their smartphones.

More than half

of consumers say they would like brands to deliver deals and coupons to their mobile devices.

44%

use their smartphones to check for deals.

52%

51%

80%

70%

54%

of smartphone owners use their phones while shopping.

90%

of Millennials check their phones “constantly.”

54%

of U.S. smartphone owners check their phones several times an hour or more often.

52%

of U.S. smartphone users check their phones first thing in the morning.

77%

of U.S. adults own smartphones

64%

1.855.755.2691

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conclusion

Mobile marketing works.

After work, consumers turn to their smartphones to find local businesses, services and products.

In fact, smartphone owners rarely put their phones down.

Consumers keep their smartphones handy throughout the day.

Mobile users turn to their phones as soon as they wake up.

There are more wireless devices in the U.S. than people.

The close personal relationship consumers have with their smartphones makes the devices powerful marketing tools for local businesses. Using mobile marketing, it’s easy to reach out to consumers who are ready to connect with your business. What are you waiting for?

Can you imagine life without your mobile phone? Neither can the 46% of U.S. adults who say they couldn’t live without their smartphones. Smartphones have become intimately integrated into just about every waking moment of our lives. By better understanding how your prospective customers use their phones, you can use targeted advertising to reach them anytime, anywhere.

smartphone user

A day in the life of a