long-form
short-form
interactive
static
Take a look at our menu of formats and services by clicking around this hub.
Have a question for us? Give us a shout at dgrprograms@demandgenreport.com.
Since our launch in 2007, the Demand Gen Report (DGR) team has been at the forefront of the content marketing movement. But while we’re covering the latest trends in B2B marketing and engagement, we’re also rolling up our sleeves and getting our hands dirty creating content for our brand and community of partners.
Regardless of your content marketing preferences – interactive, static, long-form or short-form – we provide the B2B knowledge, editorial expertise and reputation, and marketing savvy to help you create truly compelling content for content campaigns.
The content marketing mix is ever-evolving, but static content represents some of the most recognizable and efficient formats available to buyers today. Executed as traditional PDFs, static content formats are typically the easiest to create and promote across channels. But make no mistake: static doesn't mean boring. Whether you want to go the traditional route with an E-book or white paper, or want to get a bit more creative with a G-book, case study portfolio or Info Sheet, the DGR team leverages powerful storytelling techniques and beautiful visuals to help your content stand out.
Q&A
info sheet /
one-pager
guide
checklist
brief
article
g-book
survey report
case study portfolio
infographic
white paper
e-book
We’re sure you’ve heard a lot about interactive content or have experimented with interactive formats on your own. Well, DGR can help you create interactive content seamlessly using the latest and greatest platforms or by creating a custom-built experience tailored to your needs. Craft more immersive content experiences that educate and entertain your buyers. Better yet: get in-depth insights into how people consume your content, including their clicking and sharing behaviors. Explore all of the different ways you can embrace interactivity within your content experiences.
custom assessment
MICROSITE
slideshare
interactive case study portfolio
calculator
interactive g-book
simple quiz
kinetic text
motion graphic
interactive infographic
Listicle
standard ipaper
Research shows that although buyers are consuming more content, they have less time to read it. If you want to capture short attention spans and give buyers something to talk about, consider these short-form content assets, which are designed to present information in a clear, concise and compelling manner. Using snappy copy, powerful data visualizations and fun themes, DGR constantly strives to push the creative limits with short-form content. See some of our favorite projects below:
Q&A
info sheet /
one-pager
interactive case study portfolio
slideshare
case study portfolio
checklist
calculator
brief
article
interactive g-book
simple quiz
interactive infographic
Listicle
infographic
g-book
Want to share your own perspectives on a particular market trend, benchmark an entire industry or reveal your predictions for the future? Formats such as E-books, white papers, iPapers and Interactive E-books do just the trick. That’s right: You can embrace both static and interactive formats to achieve your more in-depth storytelling goals. Heck, you can even use video! Click around to see what we mean.
guide
mixed media
motion graphic
microsite
standard ipaper
custom assessment
white paper
survey report
e-book
To learn more about pricing or for more information about DGR’s content, email dgrprograms@demandgenreport.com.
©2018 Demand Gen Report
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view site
view site
interactive checklist
mixed media motion graphic
interactive Checklist
kinetic text
motion graphic
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• Static PDF
Deliverables
• Early
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words
(2-3 pages)
Word Count
• Hyperlinks
• Callouts / pull quotes
• Social links
What can be included?
An article is a document that features an article that was previously published on a news source and is reprinted in a PDF format.
article
To learn more about pricing or for more information about articles, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A brief is a document that is short in length and covers a single, specific topic.
• Static PDF
Deliverables
• Middle
• Late
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words
(3-5 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
What can be included?
brief
To learn more about pricing or for more information about briefs, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Late
Funnel Stage
• 9 weeks
Timeline Length
• Up to 300 words
Word Count
• Hyperlinks
• Rollovers
• Clickable popups
What can be included?
A calculator is an interactive asset to make calculations using math and other variables to produce an answer.
calculator
To learn more about pricing or for more information about calculators, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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*These are live assets. Please do not submit any information when viewing these calculators.
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A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
• Static PDF
Deliverables
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 800 words
(6-8 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Callouts / pull quotes,
• Sidebars
• Social links
What can be included?
case study portfolio
To learn more about pricing or for more information about case study portfolios, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time. An interactive case study portfolio is an interactive version of a traditional case study portfolio.
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Late
Funnel Stage
• 8 weeks
Timeline Length
Up to 800 words
(6-8 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Video content
• Embedded content
• Callouts / pull quotes
• Rollovers
• Clickable popups
• Social links
What can be included?
interactive case study portfolio
To learn more about pricing or for more information about interactive case study portfolios, email dgrprograms@demandgenreport.com.
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Still not what you're looking for?
Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest. An interactive checklist is an interactive version of a traditional checklist.
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 500 words
(1-5 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Embedded content
• Video headers
• Callouts / pull quotes
• Rollovers
• Social links
What can be included?
interactive checklist
To learn more about pricing or for more information about interactive checklists, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy. An interactive E-book is an interactive version of a traditional E-book.
• Early
• Middle
• Late
Funnel Stage
• 8 weeks
Timeline Length
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Up to 1200 words
(8-10 pages)
Word Count
• Clickable popups
• Lightboxes
• Social links
• Callouts / pull quotes
• Sidebars
• Carousels
• Interactive graphs
• Rollovers
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Embedded content
• Video headers
What can be included?
interactive e-book
To learn more about pricing or for more information about interactive e-books, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling.
An interactive G-book is an interactive version of a traditional G-book.
• Early
• Middle
• Late
Funnel Stage
• 8 weeks
Timeline Length
• Interactive graphs
• Rollovers
• Clickable popups
• Lightboxes
• Social links
• SVG paths
• Embedded content
• Callouts / pull quotes
• Sidebars
• Carousels
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Video content
• Custom animations
What can be included?
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Up to 800 words
(8-10 pages)
Word Count
interactive g-book
To learn more about pricing or for more information about interactive g-books, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy.
• Early
• Middle
• Late
Funnel Stage
• 9 weeks
Timeline Length
• Up to 1200 words
Word Count
• Rollovers
• Clickable popups
• Lightboxes
• Social links
• Video headers
• Section "anchors"
• Callouts / pull quotes
• Sidebars
• Interactive graphs
• Hyperlinks
• Click-to-tweets
• Video content
• Embedded content
• Carousels
What can be included?
standard ipaper
To learn more about pricing or for more information about standard iPapers, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Ceros quizzes are created in the Ceros platform.
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Early
• Middle
Funnel Stage
• 8 weeks
Timeline Length
• Up to 500 words
(6-8 questions)
Word Count
• Hyperlinks
• Rollovers
• Clickable popups
• Social links
What can be included?
ceros quiz
To learn more about pricing or for more information about Ceros quizzes, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest.
• Static PDF
Deliverables
• Middle
• Late
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words
(3-5 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
What can be included?
checklist
To learn more about pricing or for more information about checklists, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A custom assessment is an interactive assessment that requires the user to input information through a series of questions. Answers to the questions can be in any format, including drop-down menus or write-in fields. Custom assessments are custom-coded.
• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Early
• Middle
• Late
Funnel Stage
• 9 weeks
Timeline Length
• Up to 600 words
(10-12 questions)
Word Count
• Hyperlinks
• Custom animations
• Rollovers
• Clickable popups
• Lightboxes
• Social links
What can be included?
custom assessment
To learn more about pricing or for more information about custom assessments, email dgrprograms@demandgenreport.com.
Contact us
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Still not what you're looking for?
Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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*These are live assets. Please do not submit any information when viewing these assessments.
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An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy.
• Static PDF
Deliverables
• Early
• Middle
• Late
Funnel Stage
• Long: 8 weeks
• Short: 7 weeks
Timeline Length
• Long: Up to 1200 words
(12-15 pages)
• Short: Up to 800 words
(8-10 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Callouts / pull quotes
• Sidebars
• Social links
What can be included?
e-book
To learn more about pricing or for more information about e-books, email dgrprograms@demandgenreport.com.
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Still not what you're looking for?
Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling.
• Static PDF
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 800 words
(8-10 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Callouts / pull quotes
• Sidebars
• Social links
What can be included?
g-book
To learn more about pricing or for more information about g-books, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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A guide is a document used to inform readers about a specific trend, topic, or technology. Guides are written to advise readers and can either be general or more specific, like a 'best practices' guide.
• Static PDF
Deliverables
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 1200 words
(8-10 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Table of Contents
• Callouts / pull quotes
• Sidebars
• Social links
What can be included?
guide / best practices guide
To learn more about pricing or for more information about guides, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic.
• Static PDF
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 500 words
(3-5 sections)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
What can be included?
infographic
To learn more about pricing or for more information about infographics, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic. An interactive infographic adds movement and animation to a traditional infographic.
• Early
• Middle
• Late
Funnel Stage
• 8 weeks
Timeline Length
• Third-party server
• Ceros
Hosting
• URL
• Embed code
Deliverables
• Manual reporting
• Google Analytics
Analytics
• Up to 500 words
(3-5 sections)
Word Count
• Interactive graphs
• Rollovers
• Clickable popups
• Lightboxes
• Social links
• Video headers
• Section "anchors"
• Callouts / pull quotes
• Expandable areas
• Carousels
• Hyperlinks
• Click-to-tweets
• Custom animations
• SVG paths
• Embedded content
What can be included?
interactive infographic
Still not what you're looking for?
Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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To learn more about pricing or for more information about infographics, email dgrprograms@demandgenreport.com.
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An info sheet is a document that provides useful information about a particular issue. In many cases, they are only one sheet, called a one-pager.
• Static PDF
Deliverables
• Middle
• Late
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words
(1-3 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
What can be included?
info sheet / one-pager
To learn more about pricing or for more information about info sheets and one-pagers, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy. Custom iPapers are custom-coded.
• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Early
• Middle
• Late
Funnel Stage
• 9 weeks
Timeline Length
• Up to 1200 words
Word Count
• Carousels
• Interactive graphs
• Rollovers
• Clickable popups
• Lightboxes
• Social links
• Video headers
• Section "anchors"
• Callouts / pull quotes
• Sidebars
• Simple polls
• Expandable areas
• Hyperlinks
• Click-to-tweets
• Video content
• Custom animations
• SVG paths
• Embedded content
What can be included?
Custom ipaper
To learn more about pricing or for more information about custom iPapers, email dgrprograms@demandgenreport.com.
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Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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A listicle is a short-form, HTML-based content asset with strong visuals for the list items. Listicles can lead out to more extensive, relevant content pieces.
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Early
• Middle
• Late
Funnel Stage
• 8 weeks
Timeline Length
• Client-hosted
Hosting
• Up to 500 words
Word Count
• Embedded content
• Video headers
• Section "anchors"
• Social links
• Hyperlinks
• Click-to-tweets
• Video content
• Custom animations
• SVG paths
What can be included?
listicle
To learn more about pricing or for more information about listicles, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A microsite is an individual web page that is meant to function as a discrete entity within an existing website or to complement an offline activity.
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Early
• Middle
• Late
Funnel Stage
• 9 weeks
Timeline Length
• Client-hosted
Hosting
• Up to 800 words
Word Count
• Rollovers
• Clickable popups
• Lightboxes
• Social links
• Section "anchors"
• Callouts / pull quotes
• Simple polls
• Expandable areas
• Carousels
• Interactive graphs
• Hyperlinks
• Click-to-tweets
• Navigation menu
• Video content
• Embedded content
• Video headers
What can be included?
microsite
To learn more about pricing or for more information about microsites, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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An advanced motion graphic is a video that includes either characters or background scenes, with the option to use three-dimensional elements. This is the most complex type of motion graphic video.
• Video file
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 12 weeks
Timeline Length
• Up to 250 words
(2 minutes max.)
Word Count
• Hyperlinks
• Callouts / pull quotes
• Social links
What can be included?
advanced motion graphic
To learn more about pricing or for more information about advanced motion graphics, email dgrprograms@demandgenreport.com.
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©2018 Demand Gen Report
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A kinetic text motion graphic is a text-only video where text animates to the beat of the background music and an optional voiceover. This is the simplest type of motion graphic video.
• Video file
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 10 weeks
Timeline Length
• Up to 250 words
(2 minutes max.)
Word Count
• Hyperlinks
• Callouts / pull quotes
• Social links
What can be included?
kinetic text motion graphic
To learn more about pricing or for more information about kinetic text motion graphics, email dgrprograms@demandgenreport.com.
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A mixed media motion graphic is a video that combines different types of media, such as stock video and images, kinetic text, simple vector graphics.
• Video file
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 11 weeks
Timeline Length
• Up to 250 words
(2 minutes max.)
Word Count
• Hyperlinks
• Callouts / pull quotes
• Social links
What can be included?
mixed media motion graphic
To learn more about pricing or for more information about mixed media motion graphics, email dgrprograms@demandgenreport.com.
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A PowerPoint is a slide deck that is built through Microsoft's PowerPoint platform. PowerPoints can be easily edited on all computers and are web-safe.
• PPT file
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 500 words
(8-10 slides)
Word Count
• Hyperlinks
• Video content
• Callouts / pull quotes
• Social links
What can be included?
powerpoint
To learn more about pricing or for more information about PowerPoints, email dgrprograms@demandgenreport.com.
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A Q&A is a document laid out in a question and answer format, where the questions are posed as either an interview or informative.
• Static PDF
Deliverables
• Early
• Middle
• Late
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words
(3-5 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
What can be included?
Q&A
To learn more about pricing or for more information about Q&As, email dgrprograms@demandgenreport.com.
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A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Simple quizzes are custom-coded.
• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• MAS Integration
• Google Analytics
Analytics
• Early
• Middle
Funnel Stage
• 8 weeks
Timeline Length
• Up to 500 words
(6-8 questions)
Word Count
• Hyperlinks
• Rollovers
• Clickable popups
• Social links
What can be included?
simple quiz
To learn more about pricing or for more information about simple quizzes, email dgrprograms@demandgenreport.com.
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*These are live assets. Please do not submit any information when viewing these quizzes.
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A SlideShare is a slide deck that is uploaded through LinkedIn's SlideShare platform. SlideShare allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.
• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• SlideShare reporting
Analytics
• Early
• Middle
• Late
Funnel Stage
• 7 weeks
Timeline Length
• Up to 500 words
(8-10 slides)
Word Count
• Hyperlinks
• Click-to-tweets
• Video content
• Callouts / pull quotes
• Social links
What can be included?
slideshare
To learn more about pricing or for more information about SlideShares, email dgrprograms@demandgenreport.com.
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*Slideshare is a presentation platform with interactive, clickable assets. The above examples have been downloaded for easy viewing.
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A SnapApp is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions.
• Client-hosted
Hosting
• URL
• Embed code
Deliverables
• SnapApp reporting
Analytics
• Early
• Middle
Funnel Stage
• 8 weeks
Timeline Length
• Up to 500 words
(8-10 questions)
Word Count
• Hyperlinks
• Rollovers
• Clickable popups
• Lightboxes
• Social links
What can be included?
snapapp
To learn more about pricing or for more information about SnapApps, email dgrprograms@demandgenreport.com.
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A survey report is a document containing charts and data used to generate interest in a specific trend, topic, or technology. The data is pulled from a survey conducted prior to the report.
• Static PDF
Deliverables
• Early
• Middle
Funnel Stage
• Long: 9 weeks
• Short: 8 weeks
Timeline Length
• Long: Up to 1600 words
(12-15 pages)
• Short: Up to 800 words
(8-10 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
• Sidebars
What can be included?
survey report
To learn more about pricing or for more information about survey reports, email dgrprograms@demandgenreport.com.
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static
interactive
short-form
long-form
©2018 Demand Gen Report
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A white paper is a document used to generate interest in a specific trend, topic, or technology. White papers focus less on imagery and more on text.
• Static PDF
Deliverables
• Early
• Middle
• Late
Funnel Stage
• Long: 8 weeks
• Short: 7 weeks
Timeline Length
• Long: Up to 2000 words
(12-15 pages)
• Short: Up to 1200 words
(8-10 pages)
Word Count
• Hyperlinks
• Click-to-tweets
• Callouts / pull quotes
• Social links
• Sidebars
What can be included?
white paper
To learn more about pricing or for more information about white papers, email dgrprograms@demandgenreport.com.
Contact us
Contact us
Still not what you're looking for?
Check out our other types of content below.
static
interactive
short-form
long-form
©2018 Demand Gen Report
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