long-form
short-form
interactive
static
Take a look at our menu of formats and services by clicking around this hub. Have a question for us? Give us a shout at dgrprograms@demandgenreport.com.
Since our launch in 2007, the Demand Gen Report (DGR) team has been at the forefront of the content marketing movement. But while we’re covering the latest trends in B2B marketing and engagement, we’re also rolling up our sleeves and getting our hands dirty creating content for our brand and community of partners. Regardless of your content marketing preferences – interactive, static, long-form or short-form – we provide the B2B knowledge, editorial expertise and reputation, and marketing savvy to help you create truly compelling content for content campaigns.
The content marketing mix is ever-evolving, but static content represents some of the most recognizable and efficient formats available to buyers today. Executed as traditional PDFs, static content formats are typically the easiest to create and promote across channels. But make no mistake: static doesn't mean boring. Whether you want to go the traditional route with an E-book or white paper, or want to get a bit more creative with a G-book, case study portfolio or Info Sheet, the DGR team leverages powerful storytelling techniques and beautiful visuals to help your content stand out.
Q&A
info sheet / one-pager
guide
checklist
brief
article
g-book
survey report
case study portfolio
infographic
white paper
e-book
We’re sure you’ve heard a lot about interactive content or have experimented with interactive formats on your own. Well, DGR can help you create interactive content seamlessly using the latest and greatest platforms or by creating a custom-built experience tailored to your needs. Craft more immersive content experiences that educate and entertain your buyers. Better yet: get in-depth insights into how people consume your content, including their clicking and sharing behaviors. Explore all of the different ways you can embrace interactivity within your content experiences.
custom assessment
MICROSITE
slideshare
interactive case study portfolio
calculator
interactive g-book
simple quiz
kinetic text motion graphic
interactive infographic
Listicle
standard ipaper
Research shows that although buyers are consuming more content, they have less time to read it. If you want to capture short attention spans and give buyers something to talk about, consider these short-form content assets, which are designed to present information in a clear, concise and compelling manner. Using snappy copy, powerful data visualizations and fun themes, DGR constantly strives to push the creative limits with short-form content. See some of our favorite projects below:
Want to share your own perspectives on a particular market trend, benchmark an entire industry or reveal your predictions for the future? Formats such as E-books, white papers, iPapers and Interactive E-books do just the trick. That’s right: You can embrace both static and interactive formats to achieve your more in-depth storytelling goals. Heck, you can even use video! Click around to see what we mean.
mixed media motion graphic
microsite
To learn more about pricing or for more information about DGR’s content, email dgrprograms@demandgenreport.com.
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interactive checklist
interactive Checklist
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• Static PDF
Deliverables
• Early
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words (2-3 pages)
Word Count
• Hyperlinks • Callouts / pull quotes • Social links
What can be included?
An article is a document that features an article that was previously published on a news source and is reprinted in a PDF format.
To learn more about pricing or for more information about articles, email dgrprograms@demandgenreport.com.
Still not what you're looking for? Check out our other types of content below.
A brief is a document that is short in length and covers a single, specific topic.
• Middle • Late
• Up to 500 words (3-5 pages)
• Hyperlinks • Click-to-tweets • Callouts / pull quotes • Social links
To learn more about pricing or for more information about briefs, email dgrprograms@demandgenreport.com.
• Client-hosted
Hosting
• URL • Embed code
• MAS Integration • Google Analytics
Analytics
• Late
• 9 weeks
• Up to 300 words
• Hyperlinks • Rollovers • Clickable popups
A calculator is an interactive asset to make calculations using math and other variables to produce an answer.
To learn more about pricing or for more information about calculators, email dgrprograms@demandgenreport.com.
*These are live assets. Please do not submit any information when viewing these calculators.
A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
• 7 weeks
• Up to 800 words (6-8 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Callouts / pull quotes, • Sidebars • Social links
To learn more about pricing or for more information about case study portfolios, email dgrprograms@demandgenreport.com.
A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time. An interactive case study portfolio is an interactive version of a traditional case study portfolio.
• Third-party server • Ceros
• Manual reporting • Google Analytics
• 8 weeks
Up to 800 words (6-8 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Video content • Embedded content • Callouts / pull quotes • Rollovers • Clickable popups • Social links
To learn more about pricing or for more information about interactive case study portfolios, email dgrprograms@demandgenreport.com.
A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest. An interactive checklist is an interactive version of a traditional checklist.
• Up to 500 words (1-5 pages)
• Hyperlinks • Click-to-tweets • Embedded content • Video headers • Callouts / pull quotes • Rollovers • Social links
To learn more about pricing or for more information about interactive checklists, email dgrprograms@demandgenreport.com.
An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy. An interactive E-book is an interactive version of a traditional E-book.
• Early • Middle • Late
• Up to 1200 words (8-10 pages)
• Clickable popups • Lightboxes • Social links
• Callouts / pull quotes • Sidebars • Carousels • Interactive graphs • Rollovers
• Hyperlinks • Click-to-tweets • Table of Contents • Embedded content • Video headers
interactive e-book
To learn more about pricing or for more information about interactive e-books, email dgrprograms@demandgenreport.com.
A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling. An interactive G-book is an interactive version of a traditional G-book.
• Interactive graphs • Rollovers • Clickable popups • Lightboxes • Social links
• SVG paths • Embedded content • Callouts / pull quotes • Sidebars • Carousels
• Hyperlinks • Click-to-tweets • Table of Contents • Video content • Custom animations
• Up to 800 words (8-10 pages)
To learn more about pricing or for more information about interactive g-books, email dgrprograms@demandgenreport.com.
An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy.
• Up to 1200 words
• Rollovers • Clickable popups • Lightboxes • Social links
• Video headers • Section "anchors" • Callouts / pull quotes • Sidebars • Interactive graphs
• Hyperlinks • Click-to-tweets • Video content • Embedded content • Carousels
To learn more about pricing or for more information about standard iPapers, email dgrprograms@demandgenreport.com.
A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Ceros quizzes are created in the Ceros platform.
• Early • Middle
• Up to 500 words (6-8 questions)
• Hyperlinks • Rollovers • Clickable popups • Social links
ceros quiz
To learn more about pricing or for more information about Ceros quizzes, email dgrprograms@demandgenreport.com.
A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest.
To learn more about pricing or for more information about checklists, email dgrprograms@demandgenreport.com.
A custom assessment is an interactive assessment that requires the user to input information through a series of questions. Answers to the questions can be in any format, including drop-down menus or write-in fields. Custom assessments are custom-coded.
• Up to 600 words (10-12 questions)
• Hyperlinks • Custom animations • Rollovers • Clickable popups • Lightboxes • Social links
To learn more about pricing or for more information about custom assessments, email dgrprograms@demandgenreport.com.
contact us
*These are live assets. Please do not submit any information when viewing these assessments.
An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy.
• Long: 8 weeks • Short: 7 weeks
• Long: Up to 1200 words (12-15 pages) • Short: Up to 800 words (8-10 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Callouts / pull quotes • Sidebars • Social links
To learn more about pricing or for more information about e-books, email dgrprograms@demandgenreport.com.
A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling.
To learn more about pricing or for more information about g-books, email dgrprograms@demandgenreport.com.
A guide is a document used to inform readers about a specific trend, topic, or technology. Guides are written to advise readers and can either be general or more specific, like a 'best practices' guide.
guide / best practices guide
To learn more about pricing or for more information about guides, email dgrprograms@demandgenreport.com.
An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic.
• Up to 500 words (3-5 sections)
To learn more about pricing or for more information about infographics, email dgrprograms@demandgenreport.com.
An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic. An interactive infographic adds movement and animation to a traditional infographic.
• Video headers • Section "anchors" • Callouts / pull quotes • Expandable areas • Carousels
• Hyperlinks • Click-to-tweets • Custom animations • SVG paths • Embedded content
An info sheet is a document that provides useful information about a particular issue. In many cases, they are only one sheet, called a one-pager.
• Up to 500 words (1-3 pages)
To learn more about pricing or for more information about info sheets and one-pagers, email dgrprograms@demandgenreport.com.
An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy. Custom iPapers are custom-coded.
• Carousels • Interactive graphs • Rollovers • Clickable popups • Lightboxes • Social links
• Video headers • Section "anchors" • Callouts / pull quotes • Sidebars • Simple polls • Expandable areas
• Hyperlinks • Click-to-tweets • Video content • Custom animations • SVG paths • Embedded content
Custom ipaper
To learn more about pricing or for more information about custom iPapers, email dgrprograms@demandgenreport.com.
A listicle is a short-form, HTML-based content asset with strong visuals for the list items. Listicles can lead out to more extensive, relevant content pieces.
• Up to 500 words
• Embedded content • Video headers • Section "anchors" • Social links
• Hyperlinks • Click-to-tweets • Video content • Custom animations • SVG paths
listicle
To learn more about pricing or for more information about listicles, email dgrprograms@demandgenreport.com.
A microsite is an individual web page that is meant to function as a discrete entity within an existing website or to complement an offline activity.
• Up to 800 words
• Section "anchors" • Callouts / pull quotes • Simple polls • Expandable areas • Carousels • Interactive graphs
• Hyperlinks • Click-to-tweets • Navigation menu • Video content • Embedded content • Video headers
To learn more about pricing or for more information about microsites, email dgrprograms@demandgenreport.com.
An advanced motion graphic is a video that includes either characters or background scenes, with the option to use three-dimensional elements. This is the most complex type of motion graphic video.
• Video file
• 12 weeks
• Up to 250 words (2 minutes max.)
advanced motion graphic
To learn more about pricing or for more information about advanced motion graphics, email dgrprograms@demandgenreport.com.
A kinetic text motion graphic is a text-only video where text animates to the beat of the background music and an optional voiceover. This is the simplest type of motion graphic video.
• 10 weeks
To learn more about pricing or for more information about kinetic text motion graphics, email dgrprograms@demandgenreport.com.
A mixed media motion graphic is a video that combines different types of media, such as stock video and images, kinetic text, simple vector graphics.
• 11 weeks
To learn more about pricing or for more information about mixed media motion graphics, email dgrprograms@demandgenreport.com.
A PowerPoint is a slide deck that is built through Microsoft's PowerPoint platform. PowerPoints can be easily edited on all computers and are web-safe.
• PPT file
• Up to 500 words (8-10 slides)
• Hyperlinks • Video content • Callouts / pull quotes • Social links
powerpoint
To learn more about pricing or for more information about PowerPoints, email dgrprograms@demandgenreport.com.
A Q&A is a document laid out in a question and answer format, where the questions are posed as either an interview or informative.
To learn more about pricing or for more information about Q&As, email dgrprograms@demandgenreport.com.
A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Simple quizzes are custom-coded.
To learn more about pricing or for more information about simple quizzes, email dgrprograms@demandgenreport.com.
*These are live assets. Please do not submit any information when viewing these quizzes.
A SlideShare is a slide deck that is uploaded through LinkedIn's SlideShare platform. SlideShare allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.
• SlideShare reporting
• Hyperlinks • Click-to-tweets • Video content • Callouts / pull quotes • Social links
To learn more about pricing or for more information about SlideShares, email dgrprograms@demandgenreport.com.
*Slideshare is a presentation platform with interactive, clickable assets. The above examples have been downloaded for easy viewing.
A SnapApp is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions.
• SnapApp reporting
• Up to 500 words (8-10 questions)
• Hyperlinks • Rollovers • Clickable popups • Lightboxes • Social links
snapapp
To learn more about pricing or for more information about SnapApps, email dgrprograms@demandgenreport.com.
*These are live assets. Please do not submit any information when viewing these SnapApps.
A survey report is a document containing charts and data used to generate interest in a specific trend, topic, or technology. The data is pulled from a survey conducted prior to the report.
• Long: 9 weeks • Short: 8 weeks
• Long: Up to 1600 words (12-15 pages) • Short: Up to 800 words (8-10 pages)
• Hyperlinks • Click-to-tweets • Callouts / pull quotes • Social links • Sidebars
To learn more about pricing or for more information about survey reports, email dgrprograms@demandgenreport.com.
A white paper is a document used to generate interest in a specific trend, topic, or technology. White papers focus less on imagery and more on text.
• Long: Up to 2000 words (12-15 pages) • Short: Up to 1200 words (8-10 pages)
To learn more about pricing or for more information about white papers, email dgrprograms@demandgenreport.com.
