Sick of creating the same static PDFs? Want to find new ways to reach and engage with your target audience? There are so many new formats and experiences you can embrace to tell powerful stories and build strong buyer relationships.
Answer a few quick questions to see which format may be a good fit for your next great content idea.
Can you tell your story
in 500 words or less?
YES
NO
YES
NO
NO
YES
Does your story heavily
rely on data?
YES
NO
Does your story heavily
rely on data?
NO
YES
Is your goal to create a
quick-hit piece that buyers
can read quickly?
YES
NO
Is your goal to create a
quick-hit piece that buyers
can read quickly?
NO
YES
Try an
iPaper
What's this?
Try an
iPaper
What's this?
Try a Case
Study Portfolio
What's this?
Try a Case
Study Portfolio
What's this?
Try an
Interactive Infographic
What's this?
Try an
Interactive Infographic
What's this?
Try a
Listicle
What's this?
Try a
Listicle
What's this?
Try a
G-Book
What's this?
Try a
G-Book
What's this?
We created this handy tool to help get your creative wheels spinning. If you want to see these formats in action and talk through best practices for your next great content campaign, we can help!
Schedule a time to chat with our team of experts or get an in-depth workshop on the formats that help boost buyer engagement and action.
SCHEDULE A WORKSHOP
Want to put a modern and mobile-friendly spin on the traditional E-book? IPapers are a great fit for your needs. While the bulk of these formats encourage in-depth storytelling, paragraphs are broken up with interactive elements, such as charts, callouts, visual carousels, and more. If you have relevant videos and other multi-media formats, that will help you create an all-encompassing resource that touches on everything your reader should need to learn about a specific topic or trend. If you’re trying to create a detailed piece with subsections for different industries and roles, iPapers can help you create a “choose your own journey” experience so you’re not creating new content from scratch.
Case study portfolios are a great way to showcase a variety of client success stories and applications. You can reuse existing case studies that focus on specific industries or solutions. Or, you can create new customer showcases that come together to revolve around a universal theme or topic. If you have video or audio soundbites to support your story, even better! We find that adding multi-media elements make these stories really come alive.
Like their static counterparts, interactive infographics shouldn’t have too many words. But because you can add layers, carousels, callouts and other elements, you have a bit more wiggle room. So, if you love the data-driven, visual nature of infographics, but have a more detailed story to tell, interactive is likely the way to go.
There’s a reason why number-based headlines get so many clicks and shares. People like short, snappy pieces that promise big value and tangible results. Whether it’s “5 keys to success” or “10 do’s and don’ts,” listicles break down the must-know information for your audience. And we mean must know...listicles should only be about 500 words or so! When you package these tips and takeaways into an interactive experience complete with animations, charts and embedded content, it makes this quick-hit list so much more valuable and shareable for your audience.
When you saw “G-book” as your result, you might have responded with an appropriate, “huh?” G-books (short for graphic E-books), bring the best of infographics and E-books together. If you have a more visual story to tell that may or may not be supported by relevant industry data, a G-book is an immersive, visual format that you can embrace.
ASK A QUESTION
NO
YES
Does your story rely on
use cases/success stories?
Does your story rely on
use cases/success stories?
Can you tell your story
in 500 words or less?
YES
NO
NO
YES
Does your story rely on
use cases/success stories?
Does your story heavily
rely on data?
NO
YES
Is your goal to create a quick-hit piece that buyers can quickly read?
Try a
Listicle
What's this?
Try a
G-Book
What's this?
Try an
Case Study Portfolio
What's this?
Try an iPaper
What's this?
