2 “Death Of Pureplay Retail”, L2, January 2016
3 “Pulse Of The Online Shopper”, UPS, June 2016
4 “POS/Customer Engagement Survey”, Boston Retail Partners, January 2015
5 “The Future Store Manifesto”, Boston Retail Partners, November 2015
6 “Navigating The New Digital Divide”, Deloitte, May 2015
7 “Pulse Of The Online Shopper”, UPS, June 2016
8 “Pulse Of The Online Shopper”, UPS, June 2016
Reasons To Add Retail
Stores To The Commerce Mix
In today’s fast-moving retail climate, forward-thinking merchants can’t ignore the benefits of opening a physical location, and the choices are compelling:
of consumers say they prefer to shop in physical stores.
of taking the leap into the physical retail world…
Since opening its physical stores in 2013, Warby Parker more than quadrupled its monthly organic search traffic and reported $3,000 annual store sales per square foot, second only to industry leader Apple.
Online sales become stronger
As another retail touch point, physical stores raise brand awareness and drive more traffic to the e-Commerce site.
of consumers who visit brick-and-mortar stores gather new ideas for future in-store purchases.
A multi-channel shopper is more profitable than a single-channel shopper.
The revenue per shopper score increases
By 2018, more retailers will be able to provide suggestive selling capabilities based on the content of consumers' closets.
Personalized interactions and in-store sales give retailers more detailed insights into how to improve marketing, merchandising and inventory plans.
Additional shopper data helps retailers lap their competitors
By 2020, physical stores will still account for
of U.S. retail sales.
Physical spaces can host live events and experiences
The experience of touch-and-feel in a physical space cannot be duplicated online.
Shoppers are more likely to make a purchase the same day when they use social media to help shop either before or during their trip.
A physical presence creates new excitement about the brand that can be shared via social channels or simple human interaction.
New channels boost the
of shoppers returning products in a physical location end up purchasing something else.
of customers who click and collect end up buying extra products while picking up their order in store.
As consumers become more impatient when
it comes to receiving the products they desire, retailers must find quicker ways to fulfill and deliver orders. The store as a distribution center is becoming an important cost-saving option as well as a significant revenue generator.
As fulfillment centers, stores build CX strength