long-form
short-form
interactive
static
Take a look at our menu of formats and services by clicking around this hub. Have a question for us? Contact us at RTPprograms@retailtouchpoints.com.
Since our launch in 2007, the Retail TouchPoints (RTP) team has been at the forefront of the customer-facing aspects of retail. But while we’re analyzing and reporting on the latest retail trends and technologies, we’re also rolling up our sleeves to create content for our brand and community of partners. Regardless of your content marketing goals and preferences, including interactive, static, long-form or short-form, we provide the business knowledge, editorial expertise, brand reputation and marketing savvy to help you create truly compelling assets that drive successful content campaigns.
The content marketing mix is ever-evolving, but static content still represents some of the most recognizable and efficient formats available to marketers today. Executed as traditional PDFs, static content formats are typically the easiest to create and promote across channels. But make no mistake: Static doesn’t mean boring. Whether you want to go the traditional route with an E-Book or White Paper, or you are looking to get more creative with a G-Book, Case Study Portfolio or Info Sheet, the RTP team leverages powerful storytelling techniques and compelling visuals to help your content stand out and get noticed.
Q&A
info sheet / one-pager
guide
checklist
brief
article
g-book
survey report
case study portfolio
infographic
white paper
e-book
You’ve likely heard a lot about interactive content or have experimented with interactive formats on your own. RTP can help create your own interactive assets seamlessly using the best platforms, or by creating a custom-built experience tailored to your needs. Craft more immersive content experiences that educate and entertain your customers and prospective customers. Better yet: Get in-depth insights into how people consume your content, including clicking and sharing behaviors. Explore the many different ways to embrace interactivity within your content experiences.
slideshare
mixed media motion graphic
advanced motion graphic
custom assessment
MICROSITE
simple quiz
interactive case study portfolio
calculator
interactive g-book
custom ipaper
interactive infographic
Listicle
standard ipaper
Research proves that, although marketers and other business decision-makers are consuming more content, they have less time to read it. If you want to capture short attention spans and give prospective customers something to talk about, consider these short-form content assets, which are designed to present information in a clear, concise and compelling manner. Using snappy copy, powerful data visualizations and fun themes, RTP pushes the creative limits with short-form content. See some of our favorite projects below:
Want to share your experience and perspectives on a hot market trend, benchmark a timely industry trend, or reveal your future predictions for the retail industry? Formats such as e-Books, whitepapers, iPaper and interactive e-Books are what you’re looking for. With these assets you can embrace both static and interactive formats to achieve more in-depth storytelling and analytical goals. You can incorporate video and live social inks as well. Click around these examples to learn more:
kinetic text motion graphic
Microsite
To learn more about pricing or hear more information about RTP's content, please contact us at RTPprograms@retailtouchpoints.com.
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• Static PDF
Deliverables
• Early
Funnel Stage
• 6 weeks
Timeline Length
• Up to 500 words (2-3 pages)
Word Count
• Hyperlinks • Callouts / pull quotes • Social links
What can be included?
An article is a document that features an article that was previously published on a news source and is reprinted in a PDF format.
To learn more about pricing or hear more information about articles, please contact us at RTPprograms@retailtouchpoints.com.
Still not what you're looking for? Check out our other types of content below.
A brief is a document that is short in length and covers a single, specific topic.
• Middle • Late
• Up to 500 words (3-5 pages)
• Hyperlinks • Click-to-tweets • Callouts / pull quotes • Social links
To learn more about pricing or hear more information about briefs, please contact us at RTPprograms@retailtouchpoints.com.
• Client-hosted
Hosting
• URL • Embed code
• MAS Integration • Google Analytics
Analytics
• Late
• 9 weeks
• Up to 300 words
• Hyperlinks • Rollovers • Clickable popups
A calculator is an interactive asset to make calculations using math and other variables to produce an answer.
To learn more about pricing or hear more information about calculators, please contact us at RTPprograms@retailtouchpoints.com.
*These are live assets. Please do not submit any information when viewing these calculators.
A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
• 7 weeks
• Up to 800 words (6-8 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Callouts / pull quotes, • Sidebars • Social links
To learn more about pricing or hear more information about case study portfolios, please contact us at RTPprograms@retailtouchpoints.com.
A case study portfolio is a document containing a collection of case studies showing research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time. An interactive case study portfolio is an interactive version of a traditional case study portfolio.
• Third-party server • Ceros
• Manual reporting • Google Analytics
• 8 weeks
Up to 800 words (6-8 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Video content • Embedded content • Callouts / pull quotes • Rollovers • Clickable popups • Social links
To learn more about pricing or hear more information about interactive case study portfolios, please contact us at RTPprograms@retailtouchpoints.com.
A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest. An interactive checklist is an interactive version of a traditional checklist.
• Hyperlinks • Click-to-tweets • Embedded content • Video headers • Callouts / pull quotes • Rollovers • Social links
To learn more about pricing or hear more information about interactive checklists, please contact us at RTPprograms@retailtouchpoints.com.
An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy. An interactive E-book is an interactive version of a traditional E-book.
• Early • Middle • Late
• Up to 1200 words (8-10 pages)
• Clickable popups • Lightboxes • Social links
• Callouts / pull quotes • Sidebars • Carousels • Interactive graphs • Rollovers
• Hyperlinks • Click-to-tweets • Table of Contents • Embedded content • Video headers
To learn more about pricing or hear more information about interactive e-books, please contact us at RTPprograms@retailtouchpoints.com.
A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling. An interactive G-book is an interactive version of a traditional G-book.
• Interactive graphs • Rollovers • Clickable popups • Lightboxes • Social links
• SVG paths • Embedded content • Callouts / pull quotes • Sidebars • Carousels
• Hyperlinks • Click-to-tweets • Table of Contents • Video content • Custom animations
• Up to 800 words (8-10 pages)
To learn more about pricing or hear more information about interactive g-books, please contact us at RTPprograms@retailtouchpoints.com.
An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy.
• Up to 1200 words
• Rollovers • Clickable popups • Lightboxes • Social links
• Video headers • Section "anchors" • Callouts / pull quotes • Sidebars • Interactive graphs
• Hyperlinks • Click-to-tweets • Video content • Embedded content • Carousels
To learn more about pricing or hear more information about standard iPapers, please contact us at RTPprograms@retailtouchpoints.com.
A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Ceros quizzes are created in the Ceros platform.
• Early • Middle
• Up to 500 words (6-8 questions)
• Hyperlinks • Rollovers • Clickable popups • Social links
ceros quiz
To learn more about pricing or hear more information about Ceros quizzes, please contact us at RTPprograms@retailtouchpoints.com.
A checklist is a document that lists questions, points to be considered, or action items for the reader to follow for a specific topic of interest.
To learn more about pricing or hear more information about checklists, please contact us at RTPprograms@retailtouchpoints.com.
A custom assessment is an interactive assessment that requires the user to input information through a series of questions. Answers to the questions can be in any format, including drop-down menus or write-in fields. Custom assessments are custom-coded.
• Up to 600 words (10-12 questions)
• Hyperlinks • Custom animations • Rollovers • Clickable popups • Lightboxes • Social links
To learn more about pricing or hear more information about custom assessments, please contact us at RTPprograms@retailtouchpoints.com.
*These are live assets. Please do not submit any information when viewing these custom assessments.
An e-book is a document used to generate interest in concept-centric trends or technology. E-books are image-heavy with callouts and scannable chunks of copy.
• Long: 8 weeks • Short: 7 weeks
• Long: Up to 1200 words (12-15 pages) • Short: Up to 800 words (8-10 pages)
• Hyperlinks • Click-to-tweets • Table of Contents • Callouts / pull quotes • Sidebars • Social links
To learn more about pricing or hear more information about e-books, please contact us at RTPprograms@retailtouchpoints.com.
A g-book is a document that is a cross between an E-book and an infographic. G-books are highly visual E-books, where there is very little copy on each page and the images do the storytelling.
To learn more about pricing or hear more information about g-books, please contact us at RTPprograms@retailtouchpoints.com.
A guide is a document used to inform readers about a specific trend, topic, or technology. Guides are written to advise readers and can either be general or more specific, like a 'best practices' guide.
guide / best practices guide
To learn more about pricing or hear more information about guides, please contact us at RTPprograms@retailtouchpoints.com.
An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic.
• Up to 500 words (3-5 sections)
To learn more about pricing or hear more information about infographics, please contact us at RTPprograms@retailtouchpoints.com.
An infographic is a visual image broken into sections used to visualize data that illustrates industry trends, demonstrates the size and scope of a business problem or educates readers about a topic. An interactive infographic adds movement and animation to a traditional infographic.
• Video headers • Section "anchors" • Callouts / pull quotes • Expandable areas • Carousels
• Hyperlinks • Click-to-tweets • Custom animations • SVG paths • Embedded content
To learn more about pricing or hear more information about interactive infographics, please contact us at RTPprograms@retailtouchpoints.com.
An info sheet is a document that provides useful information about a particular issue. In many cases, they are only one sheet, called a one-pager.
• Up to 500 words (1-3 pages)
To learn more about pricing or hear more information about info sheets, please contact us at RTPprograms@retailtouchpoints.com.
An iPaper is an HTML-based content asset used to generate interest in a specific trend, topic, or technology. iPapers are similar to a white paper or e-book, with heavy visual and interactive elements and shorter copy. Custom iPapers are custom-coded.
• Carousels • Interactive graphs • Rollovers • Clickable popups • Lightboxes • Social links
• Video headers • Section "anchors" • Callouts / pull quotes • Sidebars • Simple polls • Expandable areas
• Hyperlinks • Click-to-tweets • Video content • Custom animations • SVG paths • Embedded content
Custom ipaper
To learn more about pricing or hear more information about custom iPapers, please contact us at RTPprograms@retailtouchpoints.com.
A listicle is a short-form, HTML-based content asset with strong visuals for the list items. Listicles can lead out to more extensive, relevant content pieces.
• Up to 500 words
• Embedded content • Video headers • Section "anchors" • Social links
• Hyperlinks • Click-to-tweets • Video content • Custom animations • SVG paths
listicle
To learn more about pricing or hear more information about listicles, please contact us at RTPprograms@retailtouchpoints.com.
A microsite is an individual web page that is meant to function as a discrete entity within an existing website or to complement an offline activity.
• Up to 800 words
• Section "anchors" • Callouts / pull quotes • Simple polls • Expandable areas • Carousels • Interactive graphs
• Hyperlinks • Click-to-tweets • Navigation menu • Video content • Embedded content • Video headers
microsite
To learn more about pricing or hear more information about microsites, please contact us at RTPprograms@retailtouchpoints.com.
An advanced motion graphic is a video that includes either characters or background scenes, with the option to use three-dimensional elements. This is the most complex type of motion graphic video.
• Video file
• 12 weeks
• Up to 250 words (2 minutes max.)
To learn more about pricing or hear more information about advanced motion graphics, please contact us at RTPprograms@retailtouchpoints.com.
A kinetic text motion graphic is a text-only video where text animates to the beat of the background music and an optional voiceover. This is the simplest type of motion graphic video.
• 10 weeks
To learn more about pricing or hear more information about kinetic text motion graphics, please contact us at RTPprograms@retailtouchpoints.com.
A mixed media motion graphic is a video that combines different types of media, such as stock video and images, kinetic text, simple vector graphics.
• 11 weeks
To learn more about pricing or hear more information about mixed media motion graphics, please contact us at RTPprograms@retailtouchpoints.com.
A PowerPoint is a slide deck that is built through Microsoft's PowerPoint platform. PowerPoints can be easily edited on all computers and are web-safe.
• PPT file
• Up to 500 words (8-10 slides)
• Hyperlinks • Video content • Callouts / pull quotes • Social links
powerpoint
To learn more about pricing or hear more information about Powerpoint, please contact us at RTPprograms@retailtouchpoints.com.
A Q&A is a document laid out in a question and answer format, where the questions are posed as either an interview or informative.
To learn more about pricing or hear more information about Q&As, please contact us at RTPprograms@retailtouchpoints.com.
A simple quiz is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions. Simple quizzes are custom-coded.
To learn more about pricing or hear more information about simple quizzes, please contact us at RTPprograms@retailtouchpoints.com.
*These are live assets. Please do not submit any information when viewing these quizzes.
A SlideShare is a slide deck that is uploaded through LinkedIn's SlideShare platform. SlideShare allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.
• SlideShare reporting
• Hyperlinks • Click-to-tweets • Video content • Callouts / pull quotes • Social links
To learn more about pricing or hear more information about slideshares, please contact us at RTPprograms@retailtouchpoints.com.
A SnapApp is an interactive assessment that includes basic questions that are either multiple choice or checkbox questions.
• SnapApp reporting
• Up to 500 words (8-10 questions)
• Hyperlinks • Rollovers • Clickable popups • Lightboxes • Social links
snapapp
To learn more about pricing or hear more information about SnapApps, please contact us at RTPprograms@retailtouchpoints.com.
*These are live assets. Please do not submit any information when viewing these SnapApps.
A survey report is a document containing charts and data used to generate interest in a specific trend, topic, or technology. The data is pulled from a survey conducted prior to the report.
• Long: 9 weeks • Short: 8 weeks
• Long: Up to 1600 words (12-15 pages) • Short: Up to 800 words (8-10 pages)
• Hyperlinks • Click-to-tweets • Callouts / pull quotes • Social links • Sidebars
To learn more about pricing or hear more information about survey reports, please contact us at RTPprograms@retailtouchpoints.com.
A white paper is a document used to generate interest in a specific trend, topic, or technology. White papers focus less on imagery and more on text.
• Long: Up to 2000 words (12-15 pages) • Short: Up to 1200 words (8-10 pages)
To learn more about pricing or hear more information about white papers, please contact us at RTPprograms@retailtouchpoints.com.