QUICK TIP: Make sure your content is immersive, memorable and can adapt to all screen sizes, devices and situations.
(Up from 82% in 2016)
(Up from 84% in 2016)
(Up from 88% in 2016)
86% want mobile-optimized content they can access on their smartphones and tablets.
87% prefer more interactive/ visual content they can access on-demand.
92% of buyers prefer shorter formats.
Interactivity and Mobile Optimization Are Key
QUICK TIP: Think of new ways to package content together to make the experience more enjoyable for your buyers.
Your buyers want content tailored to their unique needs and situations. They want information organized by…
Rethink Content Organization
QUICK TIP: By creating a one-stop-shop for all your buyers’ content needs, you’ll immerse them in your brand story and drive them to download more content.
58% recommend marketers package related content together.
71% of buyers want content to be easier to access.
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Put Netflix to shame by removing
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Create A Binge-Friendly Experience