QUICK TIP: Make sure your content is immersive, memorable and can adapt to all screen sizes, devices and situations.
(Up from 88% in 2016)
Interactivity and Mobile Optimization Are Key
92% of buyers prefer shorter formats.
87% prefer more interactive/ visual content they can access on-demand.
86% want mobile-optimized content they can access on their smartphones and tablets.
(Up from 84% in 2016)
(Up from 82% in 2016)
QUICK TIP: Think of new ways to package content together to make the experience more enjoyable for your buyers.
Rethink Content Organization
Your buyers want content tailored to their unique needs and situations. They want information organized by…
QUICK TIP: By creating a one-stop-shop for all your buyers’ content needs, you’ll immerse them in your brand story and drive them to download more content.
58% recommend marketers package related content together.
71% of buyers want content to be easier to access.
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Put Netflix to shame by removing
unnecessary barriers to your content.
Create A Binge-Friendly Experience