How to Sell the Business Benefits of Data and Analytics
Turn skeptical executives to advocates with a value story
that demonstrates the impact
of data and analytics (D&A).
Problem
2 Common Mistakes
3 Steps for Success
The art of articulating
business benefits
Identify mission-critical priorities and critical success measures
Map D&A initiatives to MCPs and identify processes, activities
and decisions impacted
Identify financial and nonfinancial benefits
and KPIs for success
MCPs and KPIs
Process and
decision impact
Benefits
Food Mission Example
Value
Story
Supply chain analytics at
food mission
Reducing food insecurity
Lower cost
per pound of
food delivered
Faster delivery cycle time
Inventory to high-need areas
Reduce
food
waste
Aggregating deliveries
Economies of scale
Sustainability
Start with 5 Key D&A Initiatives
Source: Gartner
© 2022 Gartner, Inc. and/or its affiliates. All rights reserved.
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Identify which to reengineer and why
Align your D&A strategy
Learn to augment decisions with AI
Understand the role of data fabric
Incorporate what your organization needs
