OUR TEAM ALSO PARTNERED TO HELP DRIVE VISIBILITY BY SECURING A MEDIA PARTNER (ENTERTAINMENT WEEKLY AND PEOPLE.COM), WHO HOSTED EXCLUSIVE PORTRAIT GALLERIES, POSTED SEVERAL SOCIAL ASSETS, AND CUT UNIQUE VIDEO INTERVIEWS
OVERVIEW
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PRE-PRODUCTION
DEDICATED ON-SITE PRODUCERS
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CREATIVE CONSULTATION
PIZZA HUT LOUNGE
AT SAN DIEGO COMIC-CON 2019
Getty Images Custom Solutions Event Recap
TWO PREMIER PHOTOGRAPHERS
WORLDWIDE
DISTRIBUTION
INSIGHTS & METRICS
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EXCLUSIVE MEDIA PARTNERSHIPS
CONTENT
By the numbers...
SOCIAL SHARING
More than 200 talent received social selects in real time with a Pizza Hut brand stamp and suggested tags, resulting in over 300 total Instagram posts.
PARTNER PLATFORMS
Getty Images landed exclusive Pizza Hut galleries in two Hearst publications, diversifying its audience between Esquire and Elle, and maximized reach on social through a partnership with Snapchat.
Content run across the three outlets' various digital platforms reached a combined 43 million unique viewers.
ANIMATED GIFS
1
2
3
4
7
9
11
13
15
16
18
19
20
21
22
24
25+
PORTRAITS
1
10
22
54
67
78
88
103
117
125
564
765
998
1,326
1,453
1,567
1.6K+
BTS IMAGES
1
10
22
54
67
78
88
103
117
125
256
345
353
362
376
389
390+
TOTAL REACH*
AVERAGE
INTERACTION RATE**
1
2
22
54
67
78
88
103
117
125
256
345
353
362
376
389
6.2%
INSTAGRAM
FEED POSTS
1
10
22
54
67
78
88
103
117
120
124
125
127
129
130
133
135+
AVERAGE OVER-
PERFORMANCE SCORE*
1
10
22
54
67
78
88
103
117
125
256
345
353
362
376
389
14.7
INSTAGRAM
USERS REACHED
1
10
22
54
67
78
456
789
1,264
5,893
6,568
98,894
251,463
875,345
976,473
999,347
68M+
FEED POSTS
STORY POSTS
In addition to the Hearst partnerships, Getty Images secured a social-driven media partnership with Snapchat. Two of the outlet's reporters attended the Pizza Hut Lounge throughout the weekend, running fun Q&A’s with talent inside the lounge and BTS from the studio across their official Comic-Con channels.
The 15+ Snaps from inside the Pizza Hut Lounge garnered more than 1.1M unique views.
SPOTTED AT COMIC-CON
BEST OF COMIC-CON
Within a week of San Diego Comic-Con wrapping, the Pizza Hut Lounge San Diego BTS and portrait images together garnered more than 3,600 downloads* from global media outlets and digital publications, including:
*Data report accounts for GettyImages.com downloads between July 18, 2019 and July 29, 2019
PRESS
SELECT MEDIA PLACEMENTS
The Pizza Hut Lounge BTS content and portraits landed in major publications worldwide, reaching a combined audience of more than 275 million unique monthly viewers.
INSTAGRAM STORIES
1
10
22
54
67
78
88
103
117
125
129
132
135
143
157
169
170
LIKES ON INSTAGRAM
FEED POSTS
1
10
22
54
67
78
88
103
117
125
564
765
998
1,326
1,453
1,567
13M+
1
10
22
54
67
78
456
789
1,264
5,893
6,568
98,894
251,463
875,345
976,473
999,347
409M+
BACK TO TOP
OVERVIEW
CONTENT
SOCIAL SHARING
PARTNER PLATFORMS
PRESS
*Includes distribution across Getty Images' and media partner platforms, as well as earned media and tracked social reach
**Reach is based off of unique monthly views on digital outlets' platforms or following at time of posting for social platforms
***All UMV scores are according to Alexa and Cision media tracking tools
*Overperformance score: Based on how well the post performed relative to the account's history/typical post performance
**Interaction rate: How engaging a post is relative to the page size (total post engagements ÷ account following)