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Every year, Getty Images’ global team of ‘visual anthropologists’ analyze significant events in media, pop culture, advertising and art, as well as millions of downloads and search data from gettyimages.com to forecast the trends that will drive visual communication as the year unfolds. With many of our previous predictions still going strong… What are we predicting for 2017?
2017 VISUAL TRENDS
CREATIVE IN FOCUS
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for Virtuality
The Virtuality trend is not changing an aesthetic so much as expanding it. Rather than looking at an image, we are now in the image. We’re not seeing, but experiencing.
LAUREN CATTEN Senior Art Director, Getty Images
SEARCH TERMS ON THE RISE
VIRTUALITY
See more of these trending images using search term 'virtualitytrend'
"Technology has infinitely increased the size of our world. We don’t have proper hoverboards – yet – but digitally speaking we can now go anywhere without our feet leaving the floor."
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for Color Surge
See more of these trending images using search term 'colorsurgetrend'
In our hyper-kinetic world, audiences are fatigued with the ordinary. Unusual color combinations can immediately ignite interest and excitement in a campaign. Whether they are overwhelmingly beautiful or exquisitely ugly, the powerful manipulation of color stops us in our tracks.
CLAUDIA MARKS Senior Art Director, Getty Images
"Color is no longer just one component of an image; it’s become the star."
COLOR SURGE
See more of these trending images using search term 'unfilteredtrend'
Bold, documentary-style imagery is quickly gaining ground. The Unfiltered trend opens up dynamic, honest-to-the-extreme methods of storytelling which cut through the noise, and make consumers sit up and take notice. Fearless and passionate, brands who dare to be different and embrace radical transparency will resonate powerfully, especially with Gen Z and Millennial audiences.
UNFILTERED
GEM FLETCHER Senior Art Director, Getty Images
"Challenger brands are adopting the aesthetics of photojournalism to connect with younger consumers and bring a raw, spontaneous edge to their storytelling "
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for Unfiltered
See more of these trending images using search term 'grittywomantrend'
There’s a new woman on the scene, and she’s smashing conventions and tearing down walls. She’s tough. She’s tenacious. She’s laser-focused and unafraid to get her hands dirty. She’s not to be crossed, overlooked or underestimated. She’s a fighter, a feminist, a phenomenon. She’s the Gritty Woman, more concerned with what she can do than how she should look.
GRITTY WOMAN
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for Gritty Woman
PAM GROSSMAN Director, Visual Trends
"As the debates around gender politics intensify, we are seeing the emergence of a new type of woman who is ready to reclaim the battleground."
See more of these trending images using search term 'globalneighborhoodtrend'
In an increasingly socially connected and (virtually) borderless world, we can no longer make assumptions about what it means to be from a specific place -- cultural identity is becoming increasingly complex and flexible. The Global Neighborhood trend is about embracing this state of flux, as our collective cultural identities will be less about where we are and more about what we believe.
GLOBAL NEIGHBORHOOD
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for Global Neighborhood
GUY MERRILL Senior Art Director, Getty Images
"The ever-increasing circulation of people, goods and information around the world is having a transformative effect on society and has the potential to change the way we see ourselves."
VIDEO PLACEHOLDER
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See more of these trending images using search term 'newnaivetytrend'
New Naivety is about celebrating visuals that are spontaneous and playful, and at times uncomfortable. It’s about imagery that is not necessarily “on brand,” and has a spirit of the offbeat. It’s time to get weird and unpolished, and make people laugh.
NEW NAIVETY
Our customers enter more than one billion searches on our website and go on to download 400 million images, every year. Understanding our customers’ search patterns provide invaluable insights into the modern appetite for image consumption and underpins our visual intelligence for each trend. Here are keywords on the rise for New Naivety
"Increasingly savvy consumers are shunning the overly curated approach in favour of a looser, more irreverent touch – and big brands are following suit."
