Define your font families, sizes, and colors for all text
Abandoned cart emails
is this email for?
Pay attention to the metrics that measure that specific goal.
When they last clicked on
Acquire new prospects and leads
do I want the subscriber to do?
Carefully define each of your audience segments.
Provides an opportunity to send a discount code and reconnect
Your email funnel has 3 purposes.
Subscribers who require a different nurture journey
Send specific emails when your subscribers are in specific parts of the funnel.
Create campaigns based on your sales funnel
is the goal of this email?
When and how often they make a purchase
What they do with your products
Big data and artificial intelligence (AI) is helping marketers personalize segmentation.
But use inline styles, not CSS, which isn’t supported by some clients
Use emojis and other symbols
Decide what action you want the recipient to take
CREATE ACTION PLANS
Where they live
should they do it?
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Algorithms applied to subscriber behavior will help find out what they will do next
Subscribers who convert
Also called “triggered” emails like a
The Inspiring Inbox
Turn buyers into fans
Have a goal
can the recipient convert?
is this email appropriate for the recipient?
Convert those leads to buyers
Define and measure your email marketing goals
What goal do you achieve when they complete this action?
Your emails will be opened on both desktop and mobile devices
will the recipient read this email?
Make it urgent
Keep it simple
Keep mobile device CSS widths in mind
How much they spend
Great for explaining your product and providing support resources
Geotargeting delivers custom branding offers to subscribers
With every campaign, focus on the basics of email marketing best practices.
Be specific when you define your email segments
Write alt tags in case your images don’t load
Buyer personas will be based on data.
What they buy
(site vs. in store)
Where they are in the sales funnel
Optimize for all email clients and all screen sizes
Email Best Practices that Encourage Opens and Clicks
of recipients open email based on the subject line alone
Tips to keep in mind
Types of automated emails to send to your subscribers:
Use research to test an email’s effectiveness.
Send a welcome email Educate
Cultivate their interest
How they navigated your site
Encourage readers to open your emails with your subject
Inspire customers to make additional purchases
Usually part of a campaign with limited time to act
of email recipients report email as spam based solely on the subject line
should the recipient open this email?
See why email is king in every stage of the customer lifecycle
Use tables, not
Initiate your email nurture journey
will they know what to do?
For email capture forms, consider where you place it on your website.
Slider and bars
Tie it to your goal for the email
Use these email marketing best practices to engage your subscribers and reach your marketing goals.
Use the right call to action (CTA)