A Basic Version of a Lead Moving Through a Marketing Funnel
Distribute and utilize.
Iterate and produce.
Sketch the customer journey.
Build a diagram of your ideal marketing funnel.
Create an empathy map.
Review existing touchpoints and channels.
Review current user research.
Keep your goals top of mind.
8 Steps for Creating Your Marketing Funnel and Customer Journey Maps
Loyalty and evangelism
Satisfaction and success
Transactional and transitional factors
Justify and quantify value, internal buy-in
Assess satisfaction of needs, requirements
The New Marketing Funnel Becomes an Hourglass
Marketing Funnels and Customer Journey Maps:
Two Buzzwords You Need to Know