With more residents turning to state and local government as a trusted source of information, the need for effective, agile, and trustworthy communications is more important than ever.
Now is the time to finalize your playbook and pressure test your communications infrastructure. With a variety of audiences and information needs, governments need to embrace an agile strategy that can adapt over time as the vaccination process and priorities evolve.
Granicus’ Vaccine Communications Toolkit is designed to help your agency create a cost-effective plan grounded in measurable digital communications capabilities that empowers governments to rapidly execute on their vaccine communications priorities.
1. Digital comms tools
Proven tools delivered via Granicus’s digital communications solution, govDelivery, to quickly capture a digital audience and drive adoption of government-issued content such as website overlays, directive social media and ad placements, and text-to-subscribe campaign integration.
2. Real-time national analytics
Actionable data about messaging, campaign, and audience effectiveness to continuously tune outreach with proven methods that drive outcomes and impact.
3. Peer content sharing
Streamlined content authorizing and aggregation through access to a curated library of the most effective peer content, communications and templates – providing users with insight exclusive to members of the Granicus community.
Widgets in Action
COVID-19 govNews SignUp (Embeddable Widget)
Fairhope, Alabama
Click here to see the user experience for the Regional COVID-19 Information Signup.
The features listed above are just some of the services Granicus offers. Granicus is also helping governments deliver targeted communications through multichannel, cloud-based technology solutions that scale to meet surges in demand.
Several of these services are being offered through an accelerated procurement and activation process, at no initial cost, for a limited time for vaccine-related use.
Granicus is also offering expedited implementation of govDelivery, our digital communications solution dedicated to the public sector that includes email, social, and text messages with deliverability rates in excess of 99%.
Leverage Granicus Subscriber Network of over 250 million opt-in subscribers to rapidly grow opt-in audiences interested in vaccination information. Over the course of the pandemic, more than 4 billion coronavirus-related updates have been delivered to U.S. and U.K. residents using these tools.
We are here to help get you set up!
COVID-19 govNewsSignUp (Embeddable Widget)
City of Biddeford, Maine
Educate and build trust in the vaccine
COVID-19 Vaccine Toolkit Includes
5. Granicus Subscriber Network access
Ability to promote content to our network of over 250 million opt-in citizen subscribers, including those in historically hard-to-reach communities, to rapidly develop digital audiences for vital communications about the virus, vaccinations, and future crisis outreach.
4. Digital strategy support
In-house, expert digital strategists through our Granicus Experience Group (GXG) team that bring leverage and expertise to government efforts to rapidly build and launch campaigns designed to drive action, educate residents and communicate with hard-to-reach audiences, creating a more scalable strategy with better, measurable outcomes.
COVID-19 Vaccine Toolkit Includes
Engage hard to reach communities
Provide timely and current information
Support effective vaccine distribution
Communications around vaccines must meet several critical goals:
(at-risk groups and rural areas)
4. Digital strategy support
In-house, expert digital strategists through our Granicus Experience Group (GXG) team that bring leverage and expertise to government efforts to rapidly build and launch campaigns designed to drive action, educate residents, and communicate with hard-to-reach audiences, creating a more scalable strategy with better, measurable outcomes.
5. Granicus Subscriber Network access
bility to promote content to our network of over 250 million opt-in citizen subscribers, including those in historically hard-to-reach communities, to rapidly develop digital audiences for vital communications about the virus, vaccinations, and future crisis outreach.
Someone from the Granicus team will reach out to you shortly!
Thank you.
Helping Government Help Citizens Through an Unprecedented Time
Accelerated implementation of govDelivery for Vaccine Comms
6. Digital services
Quick-to-launch digital services powered by govService that make resident sign-ups and data collection fast and easy, with workflow flexibility that allows you to iterate as you go and thrive in the face of change.