Entice adventuresome Japanese customers to learn about the new,
winter-ready Jeep Compass online.
We leveraged our proprietary targeting capabilities to find outdoor adventure seekers, winter sports fanatics and SUV enthusiasts in Japan. Then, we used our computer vision technology to serve up ads for Jeep Compass in relevant contexts.
The campaign’s success snowballed to 1,900,000 total impressions and brought 7,800 targeted visitors to the Jeep Compass landing page. Reaching the right audience paid off with a 1.25x longer average stay on the Jeep Compass landing page.
TOP PERFORMING KEYWORDS
We collected data to inform our decisions during the campaign flight.
We found that three specifc keywords and verticals delivered the most success:
Moat benchmark: 3.2%
AWARENESS. HYPE. CLICKS.
Moat benchmark: 52.8%
Longer than average stay on
the Jeep Compass landing page