Luxury Automaker
IMPORT Automaker
Automaker TARGETING HISPANIC CONSUMERS
Automaker'S MODEL YEAR LAUNCH
DOMESTIC SUVS
AUTO CASE STUDY
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GumGum Drives Low CPLFAs for A Luxury Automaker
A dealer association of a leading import auto manufacturer tasked GumGum with reaching luxury auto intenders. Their end goal? Driving actions on their site with a KPI of reaching a low CPLFA.
OBJECTIVE
GumGum developed a campaign to reach auto intenders who have high household incomes. Utilizing a mix of targeting tactics, including GumGum's proprietary computer vision, we identified and surrounded content relevant to the OEM and their consumers. Coupled with GumGum's highly viewable and unique ad formats, we drove success with a low CPLFA reaching users where they are most engaged on the page, directly within the content they are consuming.
STRATEGY
GumGum was able to exceed benchmarks for this luxury auto manufacturer by achieving:
RESULTS
(more than 75% lower than the target cost for the automaker)
$9.58
CPLFA
6.84%
Engagement Rate
View Conversion
29.56%
gumgum.com
5.71%
(almost 50% lower than the target cost for the automaker)
$1.52
CPC
A leading import dealer association in a major Midwestern Metro tasked GumGum to drive efficient Cost-Per-Clicks to their site.
GumGum created a campaign that featured a mix of targeting tactics (including GumGum's Computer Vision technology) to reach auto intenders in the region. We did this by placing the dealer association within contextually relevant environments, as well as finding hand-raisers consuming content across our platform. GumGum's differentiated ad formats reached users in a unique and effective way by running in unexpected places within the page, placing the the dealer association where the user is most engaged within the content. This combination of targeting and highly viewable ad formats resulted in exceptional performance in driving efficient Cost-Per-Clicks to their site.
By incorporating GumGum into its digital marketing, this import auto manufacturer was able to cost-effectively achieve:
GumGum Achieves Low CPCs for AN Import Automaker
A leading domestic automaker tasked GumGum to help drive SUV sales by generating low CPLFA's for their Northeastern regional dealers.
GumGum constructed a campaign that reached SUV intenders by placing their messaging within hyper-relevant environments. We did this by utilizing a combination of targeting tactics, including GumGum's Computer Vision. GumGum's unique ad formats allowed the OEM to deliver their SUV messaging in an innovative way that engaged SUV intenders and drove efficient CPLFA's, well below their benchmarks.
GumGum achieved an extremely efficient CPFLA:
GumGum POWERS low cPLFAs for DOMESTIC SUVS
$1.19%
CTR
5.58%
$12.26
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(1.5x the client's goal)
0.34%
Multiple Conversion Rate
17.06%
Hover Rate
44%
KPI (Traffic Rate)
A top import automaker enlisted GumGum to reach Hispanic auto intenders in order to drive qualified traffic to their site during a crucial seasonal sales event.
GumGum designed a campaign targeting Hispanic auto intenders by executing a mix of targeting tactics including aligning with content featuring Hispanic passion points. We did this by leveraging Hispanic consumers' propensity for using mobile, we launched a mobile-focused campaign reaching Hispanic auto intenders at the right time on the right device. To maximize our automaker's sales event, our proprietary high-impact ads units cut through the seasonal sales event noise to steal market share from competing OEM's.
Including GumGum in their sales event strategy resulted in driving qualified Hispanic user traffic to their site:
GumGum Achieves stellar traffic rates for automaker targeting hispanic Auto intenders for a sales event
SHOW A SPORTS DRINK WITH MAP ROUTES GOING TO DIFFERENT AREAS IN THE NEW GUMGUM BRANDING ILLUSTRATION STYLE, SHOW ICONS OF DEVICES WITH ADS AT THE END OF EACH ROUTE OR DIFFERENT FLAGS SEE SITE FOR INSPIRATION https://stepmap.jp/?utm_source=gumgum&utm_medium=in-image-bnr&utm_campaign=stepmap-1004&utm_content=walk
A leading import OEM looked to GumGum to generate awareness for a re-launch of their flagship vehicle.
GumGum developed a comprehensive campaign designed to generate awareness of the sedan's re-launch. This featured an event sponsorship of one of the most important sports moments of the year, the Super Bowl. By placing innovative high impact ad units featuring the vehicle directly within content related to this major sporting event, GumGum aligned with an important, short-lived moment. GumGum also layered on conquesting and retention targeting tactics down to the make and model in order to capitalize on the buzz generated by the launch. GumGum's high-impact ad units, combined with a mix of targeting tactics, drove a qualified audience to the OEM's website to learn more about the new features of the vehicle.
By incorporating GumGum's unique sponsorship that surrounds al the given content of this particular sporting event, this automaker was successful in achieving:
GumGum EFFECTIVELY AND EFFICENTLY DELIVERS AWARENESS AND DRIVES TRAFFIC FOR AUTOMAKER'S MODEL YEAR LAUNCH
1.21%
Mobile Engagement Rate
Traffic Rate
0.80%
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