GumGum was offering a new way to monetize the Web, and we have a lot of images. The projected revenue against the product is exciting and new to our group—it’s not cannibalizing existing revenue. We think it will drive more than 10% of ad revenue for digital display.
— Vice President of Digital
There are a lot of benefits to GumGum; a lot of it is they have great metrics in terms of viewability - in-image and in-screen has great
rates. The market is very focused right now on that and it's a great selling point. If we want to directly sell GumGum ad units it is a
good point for our sellers to make. It's additional inventory to add
to the site since it's in the image; the ad units didn't exist before.
It's unique, new ad units and additional revenue.
— Partner Manager, Publisher
How intrusive is this [ad unit] going to be to our users . . . that was
something we explored before signing the contract. We addressed it,
but after launching we still wanted to be mindful of it. Every time I’ve
been served a GumGum ad, it fits within the page, and it has good
quality ads — not the belly flab advertisements. When launching a
new ad unit, you never know how the sites and users are going to
react — we prepare for some feedback or complaints. Usually, I
would receive a complaint email, and I was surprised because I didn’t.
— Partner Manager
The implementation has been seamless. GumGum ad units are really nice and not intrusive. Aside from initial tweaks about how and where ads are served, it has been ‘set it and forget it.’
— Product Manager
*A commissioned study conducted by Forrester Consulting on behalf of GumGum, March 2016
Copyright © 2016 GumGum, Inc. All rights reserved.
GumGum invented in-image advertising to help publishers turn photos into profitable advertising inventory. More about how our patented technology can help your business earn new revenue across every screen.
BEAUTIFUL ADS, HIGHER CPMS
COSTS
(Risk adjusted over 3 years, and not calculated for NPV)
The publisher incurred minimal costs to implement in-image advertising.
(Risk adjusted over 3 years, and not calculated for NPV)
Sales Training Costs
$46,954
Partner Management Oversight Fees
$74,584
Implementation Effort Costs
$225,827
Indirect Ad Revenue (GumGum sales team)
$6,900,000
Direct Ad Revenue (publisher sales team)
The publisher experienced significant revenue benefits from in-image advertising.
Costs
REVENUE
$8,600,000
Voice of the Publisher
REVENUE
LEARN MORE
%
< 1
$
Seamless Integration
Minimal Cost and
Payback Period
Month
$15.1
Net Present Value (NPV)
Million
5
SUMMARY OF BENEFITS
Increase in
Digital Ad Revenue
GumGum’s solution had the following impact on the publisher’s advertising programs:
Larger Publisher Spotlight
Explore the benefits, costs, and risks that one large publisher experienced with GumGum's advertising solutions.
LARGE PUBLISHER
Percentage of
Revenue Attributed
to GumGum
~ $100,000 annually
Cost to Implement
GumGum
2% - 5%
Many Web properties, multiple management systems,
And more than 10 Stakeholders involved
MEDIUM PUBLISHER
Percentage of
Revenue Attributed
to GumGum
< $3,000 over 3 years
Cost to Implement
GumGum
5% - 30%
A Few Web Properties Connected By One Management System and 2-3 Stakeholders
SMALL PUBLISHER
Percentage of
Revenue Attributed
to GumGum
Minimal; <1 hour
Cost to Implement
GumGum
10% - 25%
One Web Property with One Key Stakeholder
LARGE PUBLISHER
MEDIUM PUBLISHER
SMALL PUBLISHER
In-Image & In-Screen
GumGum delivers in-content advertising products.
AD SOLUTIONS
GumGum’s In-Image and In-Screen
SMALL PUBLISHER
Forrester Consulting’s recent study found that, no matter the size of the publisher, the cost to implement GumGum’s in-image and in-screen ad solutions was small compared to the additional revenue the partnership was expected to generate.
TM
*
Advertising Solutions
The Forrester Total Economic Impact of