Pair L'Oréal’s new Shu Uemura lipstick with relevant beauty and fashion content.
We used our computer vision technology to reach likely L'Oréal customers with ads that were contextually relevant to the content they were consuming. By delivering animated ads in premium locations across our network of Lifestyles, Beauty, Fashion, Health & Wellness and Entertainment websites, we were able to show off the product’s wide variety of colors to women who were interested in cosmetics, fashion and Shu Uemura.
The campaign demonstrated why so many fashion and beauty brands chose the GumGum suite of advertising products. We helped L'Oréal achieve an engagement rate of 8.68% and a Moat Attention Quality score of 41.59%.
Our proprietary computer vision and targeting technologies helped us expose fashion and beauty enthusiasts to L'Oréal’s new product, and the many new colors it featured.
By analyzing text and visual content across our network of sites, we were able to determine which pages featured content related to relevant categories like Lifestyles, Beauty, Fashion, Health & Wellness and Entertainment. Then, we used our first- and third-party data targeting to hone in on female users who were already interested in cosmetics, fashion and Shu Uemura.
Next, we served our eye-catching, highly visible in-image and in-screen animated ads to this precisely targeted audience, on pages that featured content relevant to Shu Uemura’s lipstick. As a result, we were able to draw the attention of likely customers to the fact that L'Oréal’s new line of lipstick offers consumers a wide variety of intriguing colors to choose from.