Retail Blind Case Study

gumgum.com

GumGum’s targeted ads drive awareness and in-store visits for a major U.S. retailer

Learn how GumGum’s creative and targeting technology delivered 2 million in-store visits and a 103x return on ad spend.

gumgum.com

INTRODUCTION

THE RESULTS

THE ASK

OUR SOLUTION

Increase awareness and in-store visits by reaching families with young children across relevant content pages. We used our proprietary computer vision technology to promote the retailer to potential customers on premium websites and relevant pages across the web. By serving our highly engaging GumGum In-Image ad units to visible locations on relevant pages, we were able to generate massive attention for an exciting new line of fashion products. The campaign demonstrated the true power of GumGum In-Image ad units. By using the combination of our computer vision technology, attention driving in-image ad units and precision targeting, we generated 103x ROAS and a cost-per-store visit of $0.06, which is $0.50 cheaper than the industry benchmark.

In-Image Canvas

In-Image

gumgum.com

APPROACH

Our proprietary computer vision and targeting technologies helped the retailer expose its target demographic to its new fashion line, by analyzing text and visual content across our network of sites. We were able to determine which pages included content related to the retailer and its brand partner. We then used our first- and third-party data to reach families with children aged 0-3 across the content categories that were most likely to appeal to our audience: Entertainment, Fashion, Lifestyle, Health & Wellness, Travel, Sports and Food & Drink. By delivering our high-performing ads to visible locations in these precisely relevant contexts, we successfully engaged the exact customers the retailer was hoping to capture. The result was a marked increase in sales, in-store visits and brand awareness.

$0.06

Cost-per-store visit, which is $0.50 cheaper than the industry benchmark

103x

Return on ad spend lead to 2 million store visits

18.56%

Mobile engagement rate that is 1.5x higher than the industry benchmark of 9.9%

15.67%

Desktop engagement rate, which is over 4.5x higher than the industry benchmark of 3.3%

RESULTS

Sales, Store Visits, AND Engagement

the campaign was most successful in the Seattle market

most effective on mobile devices

married women who owned iPhones, had children and were aged 25-34

INSIGHTS

We collected data to determine the effectiveness of our targeting strategy. What we found is that our ads were most engaging among married women who owned iPhones, had children and were aged 25-34. The ads were most effective on mobile devices, and the campaign was most successful in the Seattle market.

Santa Monica • New York • Chicago • Detroit • San Francisco • Atlanta • Dallas • Miami • Washington D.C. • Boston • London • Sydney • Melbourne • Toronto • Tokyo • Minneapolis • Paris • Milano • Brussels • Madrid

GET IN TOUCH. WE CAN HELP YOU REACH YOUR GOALS.

gumgum.com

SHOW A SPORTS DRINK WITH MAP ROUTES GOING TO DIFFERENT AREAS IN THE NEW GUMGUM BRANDING ILLUSTRATION STYLE, SHOW ICONS OF DEVICES WITH ADS AT THE END OF EACH ROUTE OR DIFFERENT FLAGS SEE SITE FOR INSPIRATION https://stepmap.jp/?utm_source=gumgum&utm_medium=in-image-bnr&utm_campaign=stepmap-1004&utm_content=walk