The role of citizens
Emilio Garcia-Ruiz, Managing Editor, The Washington Post
“We need to be very honest in our approach, and in the UX of our products.”
In order for consumers to become media literate, they ought to read publications that present a diversity of opinion.
The role of platforms
Emilio Garcia-Ruiz, Managing Editor, The Washington Post
“We need to be very honest in our approach, and in the UX of our products.”
Social media feeds are becoming more and more of what consumers want to read.
The role of advertisers
Emilio Garcia-Ruiz, Managing Editor, The Washington Post
“Our job as publishers is to double down in real news.”
Investment in good content can only be supported by an efficient advertising ecosystem. Without quality content, consumers will continue to mistrust the media, while brands and agencies will suffer.
The role of publishers
Emilio Garcia-Ruiz, Managing Editor, The Washington Post
“Our job as publishers is to double down on real news.”
Revenue streams need to go beyond advertising.
The role of journalists
Emilio Garcia-Ruiz, Managing Editor, The Washington Post
“Everything has to be bulletproof right now.”
Consumers want accurate, relevant and well researched stories. Journalists need to be more transparent in how we collect our news.
Fake news used to be called yellow journalism. What changed is the sheer speed and velocity of how this information is shared, especially on social media.
Sources
Citizens
THE ROLE OF...
Platforms
Advertisers
Publishers
Journalists
WHY?
REAL
Fake News is the New Clickbait
Fake News Isn't New
FAKE
REAL
Fake News is
Nothing
Verified Sources
(2) Quotes were collected during the IAB Annual Leadership
conference in January 2017
(1) Gallup poll - American trust in mass media sinks to a new low - September 2016
According to a recent Gallup poll, only 32% of Americans say they have a "great deal" or "fair amount" of trust in mass media (1)
32%
American Trust in Mass Media Sinks to a New Low
Jim Norton, chief business officer and president of revenue at Condé Nast.
“In a world where content is supposed to be king, I'm afraid clickbait has become the queen.”
Fake news is the lovechild of clickbait and extortion—the object is to fool you through cynicism, mistrust and trickery.
What should I believe?
What are the facts that journalists, publishers, advertisers, platforms and citizens need to know about fake news? Here are 9 very real stats and quotes from the 2017 IAB Annual Leadership conference:
The Real Crisis of Fake News