PRWeek is the media property of record for U.S. and global PR and communications professionals working in-house, at agencies and tech vendors. As the industry’s most trusted name, PRWeek has evolved with a rapidly changing market over the past 22 years, serving the PR community with balanced, informative and engaging coverage stretching across the marketing suite and into the boardroom. The brand reflects the modern media mix of paid, earned, shared and owned and provides content and convening opportunities that keep readers informed of everything they need to know to help them do their jobs better.
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Craig Roth VP, Group Publisher craig.roth@haymarketmedia.com
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2021 Media Kit
Newsletters give readers everything they need to know to start their day
Our fast-growing social media platforms are the venues where we continue conversations
Non-endemic delivery of ads (e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.)…and we deliver a site report
In a complex, evolving market the PRWeek brand has never been more vital, and it delivers its mission via a multitude of channels:
Podcasts and webcasts present the chance to skill up with essential tools and tips
Live events and awards convene the most sought-after thought leaders and influencers in the same room
Our bimonthly print magazine offers the in-depth analysis readers have come to depend on for more than two decades
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Digital
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Jennifer McLaughlin Northeast/West Coast jennifer.mclaughlin@prweek.com
Robin Broomer Southeast/Midwest robin.broomer@prweek.com
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Influential PR, marketing and comms professionals trust us
With senior PR and comms executives as our cover stars and in-depth analysis on every page, PRWeek’s print magazine is regarded as the industry’s go-to resource. Each edition features the best in reporting around the brands, agencies, media owners and tech companies that matter and the people behind them.
Magazine
Beyond salary, companies strive to build an environment that considers many important elements, including work-life balance, company culture and opportunities for career development, advancement and training. PRWeek will recognize the best places to work across agencies and corporations.
BEST PLACES TO WORK
Whether you want to enhance your digital strategy, create an omnichannel strategy or strengthen your engagement with our audience, this is your opportunity to be creative and have a lasting impression with print.
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SOME OF THE YEAR'S BIGGEST FEATURES
January/February
PRWEEK AWARDS SHORTLIST: PRWeek staff and industry leaders scoured hundreds of entries representing the best in the industry. Did your campaign, agency, or associate make the cut? One entry on each list will be crowned the winner at PRWeek’s 2021 Awards.
PRWEEK SALARY SURVEY: The Salary Survey is PRWeek's annual study that evaluates remuneration levels, benefits and job satisfaction for people at all levels of the industry.
PRWeek’s Hall of Femme and Women to Watch salute a powerful cadre of talented women who challenge the status quo, push for the big idea and are up for every challenge to ensure results exceed business goals and creative excellence.
Hall of Femme
March/April
BRAND FILM FESTIVAL: The annual Brand Film Awards showcases the year’s most artistic, creative and effective branded content films, from YouTube videos to long-form documentaries, being created by a new generation of marketing storytellers.
The 2021 ABR is a comprehensive and in-depth analysis of the agency world and highlights the most important trends and strategic best practices shaping marketing communications. In addition, up to 200 firms will be included in the agency rankings table, listing revenue, staff numbers and revenue per employee.
AGENCY BUSINESS REPORT
May/June
40 UNDER 40: One of the core strengths of the PR industry is its strong talent pool of young executives driving innovation. PRWeek profiles 40 industry leaders, nominated by their peers and colleagues, who have made significant contributions to their agencies, clients and the industry.
Who are the most powerful communicators taking on some of PR's toughest challenges? Check out the biggest names in marcomms championing brand reputation and driving business results across brands and agencies.
POWER LIST
July/August
DIVERSITY DISTINCTION: The marcomms industry understands that when there is more diversity among teams, there is more diversity of thought and better ideation. The honorees provide the strongest example of the progress being made across the industry. PRDECODED/PURPOSE AWARDS: PRWeek’s PRDecoded conference takes place each October, with 3 days of presentations, roundtables, networking, and gamifications with content centered around purpose.
The survey will identify the key trends shaping the world of PR, the increased interaction between marketing and communications, the skills required by the next generation of communicators and much more.
PRWEEK/Boston University Communications Bellwether Survey
September/October
This issue includes the Health Influencer 50 list, which highlights the execs bringing modern marketing skills and inspirational leadership to a rapidly transforming healthcare marketplace. This feature also taps into the industry's best minds to understand what are the most important trends shaping the healthcare industry's future
Special Health Issue
November/December
Was one of your executives covered in an issue of PRWeek? Did your company make the Agency Business Report, Power List, or 40 under 40? Enhance your content with custom reprints. Obtain the commercial license to your PRWeek coverage, allowing you to distribute content and enhance your internal marketing media.
Print Advertising
Minimum Quantity: 200
Single or double-sided reprints can be customized to include your company logo and contact details
4-color, 100lb stock
HARD COPY REPRINTS
This option is ideal for e-mail marketing and PR campaign
PRWeek produces and delivers a printable, ready-to-use PDF of the article, which the purchasing company can host on its website, send to clients via e-mail, disk or on a CD
E-MARKETING AND WEB LICENSE
Includes proofing, formatting, production and shipping
12”x15” (Cherry, Oak, or Black Matte-base) plaque with personalized engraving
PLAQUE
Includes a minimum of 500 hard copy reprints; Desired quantity should be stated in a single order
PRWeek produces and delivers a non-printable, ready-to-use PDF of the article, which the purchasing company can host on its website, send to clients via e-mail, disk or on a CD
FULL MARKETING LICENSE
PRWeek’s PRDecoded conference takes place each October, with 3 days of presentations, roundtables, networking, and gamifications with content centered around purpose.
Frequency 1x 3x 6x 12x
Display Advertising
Full $9,320 $8,915 $8,470 $7,625
Half $6,090 $5,790 $5,500 $4,960
Quarter $3,960 $3,840 $3,590 $3,225
Custom Price Custom Price Custom Price Add 15% Add 15% Add 20% Custom Price
Mock Cover Cover Tip Belly Band Inside Front Cover Inside Back Cover Back Cover Native Advertising
Disruptive/Premium Advertising
Ad size 2 Page Spread* Full Page* 1⁄2 Page Spread* 1⁄2 Page (vertical) 1⁄2 Page (horizontal) 1⁄4 Page (vertical) 1⁄4 Page (square) 1⁄4 Page (strip)
AD TRIM SIZE SPECIFICATIONS
(in inches)
Width 16.5 8.25 16.5 3.5 7.175 1.675 3.5 7.187
Height 10.875 10.875 5.375 9.675 4.6 9.675 4.6 0.9
If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead generation opportunities. Allow your experts to shine to content syndication programs that highlight your thought leadership to sponsored emails that feature your product offers or announcements, we tailor each program to the objectives and goals of our partners.
Lead Generation/ PRWeek Spotlight
Key points of these types of campaigns are:
Efficiency in digital engagement is important NOW more than ever for our advertising partners, which is why PRWeek has launched several new opportunities to re-target our high value readers. Retargeting allows you to engage our audience off our site. PRWeek leverages our first party data to identify specific audience segments that are then used to deliver targeted impressions to increase the scale and performance of your campaign. These retargeting impressions are delivered non-endemically across mobile devices, tablets, and desktop environments both in-app and on the web for maximum reach potential. Retargeting is completely scalable and can usually be delivered at lower CPMs than our standard rates.
Programmatic Retargeting
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Align your brand with the industry's most-read source for news, the PRWeek Breakfast Briefing. Top marcomms pros across brands and agencies make sure to start their day aware of the breaking news and latest trend insights shaping the day's conversation. Be the exclusive sponsor of this daily newsletter delivered straight to the inboxes of 12,900 PRWeek paid subscribers. Align your brand with the go-to source for news that defines the conversations of the day for the marcomms industry.
BREAKFAST BRIEFING
NEWSLETTERS
Make a serious impression. Spread your message far and wide through PRWeek’s thriving social platforms. PRWeek will connect your brand with our engaged followers across Facebook, Twitter, Instagram and LinkedIn. Created around a specific topic of your choice, social posts allow you to engage directly with top-level public relations, marketing and communications professionals. Whether singular and straightforward or scaled-up and customized, we’ll help your brand develop a highly effective content and amplification plan.
Social Media
"This is a golden opportunity for comms pros to assist journalists, but, alas, there are issues with that relationship."
1 post on PRWeekUS’ LinkedIn page (84K followers)
Breakfast Briefing new1 post on PRWeekUS’ Facebook page (45K followers) sletter (12,900 subscribers)
2 tweets on @PRWeekUS Twitter (86K followers)
Breakfast Briefing newsletter (12,900 subscribers)
AMPLIFICATION PROMOTED THROUGH:
Present your brand as a true thought leader with PRWeek’s native platform. We give you the spotlight. Your content will live alongside PRWeek’s outstanding editorial, in premium positions on-site and in front of an engaged audience always looking for the best business solutions. Packages include prominent fixed placement on the PRWeek homepage and amplification across our site and social media platforms.
NATIVE ADVERTISING
*Speak with your Account Manager about custom native advertising opportunities
paid subscribers
12.9K
subscribers
15.7K
This weekly email publication provides 15,700 subscribers with an overview of top news stories and special features such as campaigns, analyses, techniques and opinion pieces from PRWeek’s editors and industry thought leaders.
WEEKLY ONLINE EDITION
opt-in subscribers
11K
More than 11,000 opt-in subscribers receive this wrapup of the week’s essential news and learnings, long reads for the weekend and biggest trends from the past seven days.
WEEKENDER
PRWeek Dashboard is the essential guide to researching, procuring and using communications technology, a one-stop shop for content relating to social media monitoring, influencer management, media analysis, media monitoring, press release distribution and much more.
DASHBOARD NEWSLETTER
PRWeek.com serves the PR and Comms community with daily news, analysis, opinion and insight through a vibrant, growing digital platform. And with 45% of PRWeek’s readers accessing content via their mobile devices, there has never been more choice on how and where to target your desired digital audience.
PRWeek handles all creative assets and promotion
Ideal for your research papers, eBooks, white papers and other thought leadership
Targeted content syndication provides guaranteed lead goals
CONTENT SYNDICATION
Showcase your firm’s expertise to our powerful and influential audiences in the public relations and communications industries. These professionals are looking to solve their business problems with innovative business practices and leading solutions.
Our dedicated campaign team will target your messaging across PRWeek's extensive network, turning your preferred audience into valuable leads.
EBOOKS, WHITE PAPERS & REPORTS
Multichannel promotion includes exclusive eblasts, placement in PRWeek News Brief and Weekly Digest newsletter, ROS banners on site, and placement within our content Library for one (1) year.
Content is free to readers in exchange for their contact information; leads guaranteed from downloads.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels.
PARTNER OPPORTUNITY
Logo on cover page and all promotional emails
Full-page ad placement within eBook
PRWeek creates content
CO-SPONSOR EBOOK
Guaranteed 75 leads
A 200-word commentary from co-sponsor will be included as a sidebar in “Partner Perspectives” section, including photo/headshot of author
Guaranteed 200 leads.***
PRWeek responsible for creation, design, distribution of eBook
Content created and curated by Haymarket Studio, PRWeek custom content studio in collaboration with sponsors. Content may include sponsor interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage, and/or survey analysis.
Produced on-demand within six (6) weeks
CUSTOM EXCLUSIVE SPONSORSHIP
*Leads can be targeted within specific sectors. **Additional leads can be purchased on a CPL basis ***Any leads past 200 will be available for purchase on a cost per lead (CPL) basis
86K
84K
45K
9.5K
PRWeek.com serves the PR and Comms community with daily news, analysis, opinion and insight through a vibrant, growing digital platform. And with 45% of PRWeek’s readers accessing content via their mobile devices, there has never been more choice on how and where to target your desired digital audience
Digital Mobile
AVERAGE MONTHLY PAGE VIEWS
350K
AVERAGE MONTHLY USERS
210K
PRWeek recruits an industry leader and produces presentation
Partner provides speaker(s) for participation
One-hour format with 45 minutes for presentation and 15 minutes for audience Q&A
Enhance your brand credibility by appearing with an industry expert invited by PRWeek to present on a topic you specify.
Webcasts
Choose your format
EDITORIAL WEBCAST
PRWeek hosts on-demand recording for 12 months
PRWeek handles all promotion featuring partner logo
PRWeek provides a moderator
Partner receives recording for your own content marketing efforts
PRWeek.com hosts on-demand recording for 12 months
Partner produces presentation
Partner arranges for speaker(s) participation
You provide the presenter and the content, and we handle the rest!
PARTNER WEBCAST
Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Creation of relevant audience segments based on PRWeek first party data points
Non-endemic delivery of ads (e.g., WSJ, NYT, Yahoo, ESPN, etc)...and we deliver a site report
Extends your lead generation or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi touch point)
For the eighth straight year, PRWeek unveils the public relations & communications world’s Best Places to Work in its January/February issue. We showcase the top rated small, midsize and large companies, as well as the best in-house companies, by identifying the perks, programs and professional opportunities that have landed them among the industry’s most coveted destinations. The fight for finding and retaining talent is real! New in 2020, PRWeek is providing a different dimension by not only telling your story, but displaying it in a unique and interactive capacity within The Best Places to Be! You’ll also receive leads from prospective employees to continue the conversation for your own talent nurturing efforts! The gallery will remain online 24/7, 365 days-a-year, offering an additional tactic for your own talent efforts! The gallery goes live in December 15 to sync with Best Places to Work, but listings can be added throughout the year! Choose a package below to make your company stand out in print, online and across PRWeek’s social channels!
PLACES TO BE
Online Interactive Gallery + Banner Ads: $8,000
Online Interactive Gallery + Banner Ads+ Social Media Promotion: $11,500
Full-Page Print Ad (January/ February 2020) + Online Interactive Gallery + Banner Ads: $13,500
Packages:
Through Haymarket Studio, PRWeek gives its partners an opportunity to benefit from deep expertise and an unparalleled global network for crafting the perfect custom program. Our interdisciplinary teams collaborate with you to shape the idea and create the right forum to share your thought leadership and attract a targeted audience.
Haymarket Studio
Current. Digestible. Useful. PRWeek sponsored eBooks feature content curated from across our channels or produced uniquely for a brand. Focused on a specific theme, eBooks are designed to target a specific market by providing content that is highly relevant to that audience. Our sponsored eBooks generate leads for partners by aligning them with the topics that drive results. The download of the eBook is free for users with registration and PRWeek will handle all aspects of promotion and tracking.
EBooks
Video
Curated eBook
Partner Content on PRWeek.com
Partner Content in print issue of your choice
From ideation to execution and everything in between, PRWeek’s custom team has you covered.
Podcast
Webcast
Custom newsletter
Key takeaways one-sheeter
Surveys
Live events (panels, roundtables, mini-conferences, etc.)
Custom infographics
And more!
WE’LL HANDLE THE REST
Using our deep reach in the industry, PRWeek will curate your custom experience, program it with content and talent and deliver it to the right audience. Our editorial team will also support and amplify your custom activation, of which you’ll maintain a full marketing license to distribute.
*Ask your Account Manager for Haymarket’s custom media kit and case studies
PROMOTED WITH A MULTICHANNEL APPROACH
Social: Sponsored posts on Twitter, Facebook and LinkedIn
Newsletters: In PRWeek’s Breakfast Briefing, Weekly Online edition and Weekender
Email: Exclusive email blasts
Branding: Company name and logo on cover along with full-page ad
Leads: Guaranteed from downloads
Thought Leadership: Show your expertise and educate our audience in your chosen field
THE BENEFITS
Shelf-Life: Sponsor receives full marketing license to distribute
December 2021 Diversity
November 2021 Health
October 2021 Purpose / Cause Marketing
September 2021 Crisis Management
August 2021 What is PR?
July 2021 Travel and Leisure Industry
June 2021 Company Culture and Education
May 2021 Storytelling
April 2021 Cannabis 4/20
March 2021 Sports & Entertainment
February 2021 Technology
January 2021 Advocacy (Election) and Retail (NRF is in January)
Through Haymarket Studio, PRWeek gives its partners an opportunity to benefit from deep expertise and an unparalleled global network for crafting the perfect.
PRWeek Convene
PRWeek convenes audiences through live events that celebrate great work, tackle the biggest industry challenges and give leaders an opportunity to network and learn from each other. Our brand partners are seamlessly integrated into the right conference, the right industry celebration, the right content session. Whether in the market for a traditional activation or an out-of-the-box idea, we will pair your brand’s objectives with a memorable event experience.
About Events
June PRWeek’s annual Hall of Femme event nominates a class of women who epitomize best practice in the PR industry and act as role models for the next wave of leaders.
May The Brand Film Awards showcase the year’s most artistic, creative and effective films produced by and for brands, from YouTube videos to long-form documentaries. The awards celebrate this new wave of marketing storytelling, while bringing together and rewarding the brands, agencies and craftspeople leading the way in their fields.
March Now celebrating its 22nd year, the PRWeek Awards is firmly established as the communications industry’s highest accolade. A PRWeek Award is a unique symbol of excellence and leadership and immediately sets victors apart from all others. It celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.
2021 Virtual Events
October PRWeek’s Hall of Fame recognizes those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of communications that has evolved into one of the most influential and exciting professions.
October As PR forges new paths and breaks new ground in communications and marketing, PRWeek celebrates the influencers and innovators guiding the industry forward with its annual 40 Under 40 class. We shine a light on a diverse and impressive mix of next-generation PR leaders who are shaping the future of PR.
October PRWeek’s PRDecoded conference takes place each October, with 3 days of presentations, roundtables, networking, and gamifications with content centered around purpose. As organizations set ambitious goals in sustainability and social impact, communicators hold the responsibility for putting messaging into practice with inclusivity and employee empowerment. PRWeek brings together CEOs, CMOs, CCOs, agency thought leaders and young people to evolve the purpose conversation from talking to collective action.
October The Purpose Awards recognize activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them. The Awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. As consumers and potential staffers increasingly look to engage with brands and organizations that communicate what they believe in and stand up for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.
September These awards honor excellence in promoting diversity and inclusion within the PR sector. They recognize individuals and organizations that play a key role in facilitating the recruitment, retention, and promotion of diverse PR practitioners. They similarly support and inspire professionals of diverse backgrounds, as well as those who strive to encourage and strengthen diversity and inclusion across the PR workforce.