Secret Sauce
If we told you our secret, it wouldn’t be a secret, now would it? But here’s what we can tell you: CDMP has a clear mission and point of difference. We are the lifechanging agency because we focus on lifechanging brands – those game-changing, first-of-their-kind therapies and devices that promise to upend their category with new scientific pathways or by satisfying urgent, unmet patient needs. And we are lifechanging because we focus on opportunities and experiences that will elevate our clients and team members to the next level of their careers. Our current roster of clients, including revolutionary gene therapies, novel biomarker-based plasma tests, and disease-modifying agents, is proof positive that we’re on to something big. Oops. Guess the secret’s out.
2020
Performance
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2019
11.2B
2020
11.2B
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Culture
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erythroid maturation agent
1st
novel biomarker-based plasma test
1st
of their kind
gene therapies
1st
Expertise
Creative Chops
1.
CDMP developed and deployed a successful and disruptive multi-stakeholder educational campaign that drove awareness, understanding, and comfort towards the new science surrounding gene therapy.
Why Work Here?
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Gloria Jones, Chief Media Consultant
Joe Chavez, Senior Art Director
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Bill Berkman, Chief Digital Officer
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Diversity
+ Inclusion
2021 MM+M Hall
of Femme Honoree Nicky Battle ignites a DEI spark within OHG and CDMP
Sponsor, One School Black Advertising Scholarship Program, opening doors to diverse talent.
Member of the 4As Multicultural Advertising Intern Program, giving underserved talent an opportunity to succeed.
Fun Facts
1.
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Abores cus int, core net, que nos et hilia consed moloratur aut molor susdant eaqui.
2.
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3.
You don’t come to CDMP to work. You come here to grow, learn, teach, and flourish; you come here to rise up and to raise others; you come here to inspire and be inspired. And you do it all under the umbrella of our core agency values. Wait, what?! “Values” and “ad agency” don’t typically go together. But at CDMP, our values are everything.
Substance:
Be an expert of your brand, your category, your craft.
Bring some flare, creativity, even a hint of panache
Style:
Have passion
and purpose
for whatever
you do.
Conviction:
Be a personality, not a jackass.
Grace:
There’s no playbook for lifechanging brands. They come into the world with strategic, clinical, and operational challenges that require a different approach. To help address these challenges, CDMP introduced Breakthrough Navigator. This new strategic offering helps clients navigate the ambiguity and complexities that come with being the first, including managing ever-changing expedited regulatory pathways, maximizing interim data and surrogate endpoints, relabeling new classes of medications – even planning for internal operational hurdles.
These first-of-their-kind brands are our wheelhouse, and our multidisciplinary team of experts has the experience and tools to help clients handle the curveballs a lifechanging brand will face.
maintenance therapy for AML
1st
BioMarin Hemdifferently: Making gene therapy understandable and desirable
Motivated HCPs to do more for patients with uncontrolled epilepsy by using a first-of-its-kind first-person gaming platform that let doctors walk in their patients’ shoes.
SK Life Science XCOPRI Virtual Booth: Changing doctors’ perspectives in order to change results
2.
To help advance the efforts of social and racial justice, CDMP doubled down on our Diversity, Equity, and Inclusion (DE&I) efforts to cultivate an agency culture that mirrors the diversity of the world we live in and the patient population we serve. Our DE&I commitments are far reaching and include efforts to increase recruitment, inclusion, and retention of Black, Indigenous, and People of Color across the talent spectrum.
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Director's Cut
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