Secret Sauce
In January, two premier agencies joined forces to deliver local marketing on a national scale and answer the increasing need for asymmetric marketing in healthcare. Together, Relevate + Arteric bring a suite of advanced technologies and a history of breakthrough results to solve healthcare’s most pressing marketing problem – to market compellingly, personally over an ever-changing digital ecosystem, in turn overcoming providers’ increasing reluctance to field sales calls.
The combination of market intelligence at a local level, rooted in local behavioral data, leveraging proprietary technology to identify and reach patients, providers and KOLs with meaningful content and engagement that matches their demonstrated interests and needs, allows brands to market asymmetrically to prevent coverage gaps, and create scalable, highly-targeted programmatic advertising.
Creative Chops
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Why Work Here?
We cultivate a community, fostering an environment of enrichment, learning, collaboration and creation with colleagues across diverse Centers of Excellence.
“I love The Bloc because I'm empowered to explore innovative creative interpretations of new clinical insights and scientific innovation.”
Riaz Rahman, MD, Associate Medical Director
Grey de Jesus, Senior Art Director
“It’s great to work at The Bloc because we strive for change every single day. Working with like-minded people to achieve greatness is something I am proud of.”
Diversity
+ Inclusion
“Harlem dancer takes on ‘The Call’ to stop racial biases in healthcare”
– amNY
“How one book helps BIPOC parents talk to their kids about race”
– Forbes
2020 MM&M Titanium, D&AD Wood Pencil, 3x ANDYs GOLD, and 5x CLIOs for D&I work
Fun Facts
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2.
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3.
Navigator Health's website provides guidance on the most appropriate, affordable care for those affected by drug and alcohol use from experienced Care Specialists.
Digital solutions for Kyowa Kirin North America's corporate website established a unified brand footprint in the US for the Japanese pharmaceutical giant.
2.
As a diversely owned and women-owned agency, we believe that great work can only come from a diverse group. Diversity is also one of our core values, but values alone don’t matter. Diverse leadership matters. Here’s ours: https://thebloc.com/leadership/. Work matters. That’s why we partnered with EmpowHer New York for The Call to expose unconscious racial bias in healthcare, and created The ABC’s of Survival with the National Black Child Development Institute to support BIPOC youth’s mental health and to change laws.
Director's Cut
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Markita Cummings, Project Manager
“I work at The Bloc because I want a community that not only creates amazing work, but also cultivates an environment of comradery and friendship.”
Facts:
2019 North American revenue
$23.952M
2020 North American revenue
$28.2M
Relevate + Arteric increased revenues by 17% in 2020 – significantly exceeding expectations during the pandemic year. They attracted 30 new clients, including multiple brands from AstraZeneca, Janssen, Pfizer, Sanofi and EMD. And the combined agency has accelerated into 2021, with Q1 revenues 25% higher than the first quarter of 2020.
2020
Performance
Jennifer Matthews, President & CEO
“In 2020, in the midst of complete upheaval, we doubled down on putting our people first. We knew if we supported one another through the pandemic the right way, we’d be able to support our clients the right way, too.”
Jeff Spanbauer CEO
Hans Kaspersetz
Chief Innovation Officer
At Relevate + Arteric, we believe in being the change you want to see. We’re caring, positive, proactive, and hold ourselves accountable.
We appreciate and care for our colleagues and clients, and consistently show it, because kindness and a positive attitude is everything. Count on us to do the right thing, deliver on a promise, exceed expectations, and have a great time doing it.
Because we love what we do! Relevate + Arteric is made up of enthusiastic listeners and learners who love taking smart risks. We’re action-oriented go-getters who are help-bent on making things happen.
Culture
Relevate + Arteric leverage a proprietary data analytics approach with scalable, locally focused products to create brand awareness and drive behavioral changes among healthcare providers (HCPs) and patients, for a consistently superior return on investment.
This is delivered through data-driven,multi-channel digital marketing services, and campaign execution tools to better address healthcare clients’ sales and marketing challenges.
We have deep understanding and expertise in data science & analytics, performance-based brand strategy & digital marketing, creative experience-based innovations, and digital asset design & development—that we deliver drama-free to drive pharmaceutical and biotechnology brands throughout their lifecycle for world-class commercial success.
Expertise