Who we are
Grey’s health and wellness practice has helped to launch, sustain, renew, and reinvent great brands for some of the most renowned pharmaceutical and device manufacturing companies such as Eli Lilly, Pfizer, Becton Dickinson and Johnson & Johnson. Our goal is to be a world leader in applying creativity to solve our clients’ greatest business challenges; Famously Effective ideas are how we bring creative solutions to life. For more than 100 years, Famously Effective ideas have been the foundation of award-winning work that resonates in popular culture, makes brands famous, and creates lasting HCP and patient connections that move businesses forward.
2020
Performance
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2019
11.2B
2020
11.2B
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Culture
Expertise
Creative Chops
1.
Why Work Here?
The Grey health and wellness group does not believe in silos. Our dedication to a borderless framework allows for creativity and strategic thinking to cross-pollinate all our brands. This is the home of opportunity. It’s also a place with no egos, no politics, and no boundaries to creative possibility. It’s where we relentlessly search for the wonderful ideas that will become famously effective, and where we foster an environment of inclusion in which you are inspired to bring your whole self to the work.
"What matters to me is that my team feels supported, challenged, and energized by the work they are doing."
Andi Weiss, Director of Behavioral Services, MicroMass
Amar Urhekar, Global President, Ashfield Health
"We want to create a positive change for the individual, the community and the world at large – one patient at a time."
Diversity
+ Inclusion
Diversity: Grey strives to mirror the diversity of the countries we work in and the people we serve, including considerations for all intersections of ethnicity & race, gender, gender identity, sexual orientation, disabilities, caregiving, national origin, age, socio-economic status, religion, veteran status, thinking style, etc.
The health and wellness practice at Grey believes that a deep integration between data, behavior, brand knowledge, and creativity is essential to initiate a meaningful evolution in marketing within the health and wellness space. Our culture is one of borderless collaboration, and we maintain a strong commitment toward evolving past the industry standard of medical, HCP, consumer, and digital silos working individually. We are focused on a constantly evolving and genuinely integrated approach. Collaboration is integral to our process—and is at the forefront of how we align all workstreams via our three key parameters: the CULTURE our customers live in, the way they BEHAVE within this culture, and the always-dynamic MARKET FORCES that can innately influence a brand. Together we develop our Famously Effective strategy and drive toward creatively solving business challenges for our brands.
Our expansive team of global health experts is comprised of PhDs, data strategists, and behavioral scientists. The combination of their deep knowledge with the ability to leverage learnings and expertise from our consumer group has enabled the health and wellness group to expand its footprint, across and beyond the traditional healthcare spectrum. The Grey health and wellness team’s work spans most therapeutic categories in Rx (HCP/DTC), OTC/CPG, and medical devices/diagnostics. Our expertise joins the strength of our bespoke capabilities within the consumer health tech space, which is quickly emerging as a core healthcare pillar.
Surveys and qualitative interviews led to develop a supportive discussion guide under the creative platform of instigating a “Manversation”. The campaign produced millions of impressions
on Facebook.
We literally painted a picture of life with COPD in this unique campaign. Our in-house illustrator transformed patient testimonials into a series of vivid, hand-drawn illustrations.
2.
Everyone at Grey, regardless of what department they work in, is in the business of creativity.
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Stella Chow PHD, Senior Scientific Director,
Ashfield MedComms
"What matters to me is the partnership with clients; the trust you’ve built by providing the highest quality work and learning their needs."
Consider that 300 million people around the world have a rare disease. These superheroes are all around us. And with our help, a community of superheroes can accomplish anything.
3.
Our mission statement
Equity: Grey is focused on the guarantee of fair treatment, access, and opportunity for all while striving to identify and eliminate any barriers that prevent full participation in
the Agency.
Inclusion & Belonging: Our teams work to intentionally bring traditionally excluded and underrepresented groups into process, decision, and policy making. We are focused on inclusion and behaviors, consciously managing bias and bias interrupting, and creating an environment of belonging.
Grey did the first bra ad on television, considered a scandal at the time.
3.
Grey created the most recalled image in pharmaceutical advertising—the Cialis campaign with two bathtubs.
2.
Grey was a recurring star
on Mad Men
1.
Fun Facts
When pitching for Greyhound, David Ogilvy endorsed Grey and walked away from
the pitch.
4.