2019 Ceros
Awards
June 2022
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01 - Secret Sauce
02 - Agency Expertise
03 - Diversity, Equality & Inclusion
04 - 2021 Performance and Fun Facts
05 - Creative Chops
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Chapter 1
Secret Sauce
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Our secret weapon is our people. For the agency to grow, our people need to grow. We focus on making sure each employee has the fuel they need to continue growing their career. And when it comes to perks, we go beyond the basics with a growing list of benefits to attract and keep the best talent in the industry.
We continually find meaningful ways for employees to share their compassion and creativity by donating their time, skills, and energy to benefit the health and well-being of others.
Chapter 2
Culture
Today, competitive pay and great benefits are expected. To recruit and grow the best talent in the industry, it helps to have the best employee perks. Here are a few favorites: flexible time off, unique wellness program, summer Fridays, adoption assistance, pet insurance, learning and development opportunities, and so much more!
Chapter 3
Expertise
Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We didn’t simply add a division with “health” in the name to show our commitment to healthcare marketing and advertising. We don’t design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness. The result is that today, AbelsonTaylor is the largest independent health and wellness agency in the world.
Chapter 4
Creative Chops
Equelle DTC Campaign: The Fresh Face of Menopause
Client: Pharmavite
This is not a campaign for your mother’s menopause. This is for the generation who breaks barriers. The first women to go to college, the ones who shattered glass ceilings, who demanded more and sacrificed less. These women are not going to accept that menopause treatments are either unfounded or unsafe. Equelle is hormone-free, clinically validated relief. And this is a campaign for the rose gold, loud and proud women who are ready to embrace this time in life and do menopause their way.
Chapter 5
Creative
Chops
Wegovy represents a new day for people looking to lose weight and keep it off.
Wegovy
Recurrent C. diff Education Campaign
Client: Seres Therapeutics
There are 170,000 recurrences of C. diff each year. HCPs underestimate the devastating impact recurrences have on patients’ quality of life. Since C. diff is a dire condition and patients keep coming back, the idea of horror-movie sequels is a perfect fit.
Nerlynx
Talk About TD:
Ingrezza Non Branded Campaign
Client: Neurocrine Biosciences
Tardive dyskinesia (TD) can cause movements that make patients feel like they’ve lost control of their own bodies – like they’ve become puppets on a string. The Talk About Tardive Dyskinesia unbranded campaign speaks to potential and diagnosed TD patients and their care partners with imagery that depicts exactly how they feel. And with resolution imagery featuring a patient finally freed of those strings, the campaign motivates them to talk to their healthcare provider about getting designed, and ultimately, treated.
Bravecto
We take a look back over a year of interactive and experiential content created by Ceros Publisher clients. What will you focus on this year?
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Chapter 6
FUN FACT
Founded in 1981, we have launched over 60 brands, launched almost 1,500 careers, and have received 33 acquisition letters…all rejected!
Want to learn more about us?
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Chapter 4
Creative Chops
Client: Pharmavite
This is not a campaign for your mother’s menopause. This is for the generation who breaks barriers. The first women to go to college, the ones who shattered glass ceilings, who demanded more and sacrificed less. These women are not going to accept that menopause treatments are either unfounded or unsafe. Equelle is hormone-free, clinically validated relief. And this is a campaign for the rose gold, loud and proud women who are ready to embrace this time in life and do menopause their way.
Equelle DTC Campaign:
The Fresh Face of Menopause
Client: Seres Therapeutics
There are 170,000 recurrences of C. diff each year. HCPs underestimate the devastating impact recurrences have on patients’ quality of life. Since C. diff is a dire condition and patients keep coming back, the idea of horror-movie sequels is a perfect fit.
Recurrent C. diff Education Campaign
Client: Neurocrine Biosciences
Tardive dyskinesia (TD) can cause movements that make patients feel like they’ve lost control of their own bodies – like they’ve become puppets on a string. The Talk About Tardive Dyskinesia unbranded campaign speaks to potential and diagnosed TD patients and their care partners with imagery that depicts exactly how they feel. And with resolution imagery featuring a patient finally freed of those strings, the campaign motivates them to talk to their healthcare provider about getting designed, and ultimately, treated.
Talk About TD: Ingrezza Non Branded Campaign
Chapter 5
Fun Fact
Chapter 2
Culture
Chapter 3
Agency Expertise
Chapter 1
Secret Sauce
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Page Turners
This past year, Concentric rolled out a refreshed cultural handbook, which included the agency’s 10 Commandments of Greatness. These commandments were forged to highlight the core values of the company and rally employees around common goals. The commandments include bold statements like WE ARE ALL STORYTELLERS, GREAT IDEAS REIGN SUPREME, and DON’T FORGET THE SAUCE. But Concentric didn’t simply let these commandments stand on their own accord. Every Monday morning during the all-agency meeting, co-workers are nominated by their peers for exemplifying these commandments, highlighting their greatness and thus reinforcing how great work is made, generating a positive cycle of courageous and compassionate behaviors.
Today, competitive pay and great benefits are expected. To recruit and grow the best talent in the industry, it helps to have the best employee perks. Here are a few favorites: competitive time off, unique wellness program, summer Fridays, adoption assistance, pet insurance, learning and development opportunities, and so much more!
Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We didn’t simply add a division with “health” in the name to show our commitment to healthcare marketing and advertising. We don’t design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness. The result is that today, AbelsonTaylor is the largest independent health and wellness agency in the world.
Our secret weapon is our people. For the agency to grow, our people need to grow. We focus on making sure each employee has the fuel they need to continue growing their career. And when it comes to perks, we go beyond the basics with a growing list of benefits to attract and keep the best talent in the industry.
We continually find meaningful ways for employees to share their compassion and creativity by donating their time, skills, and energy to benefit the health and well-being of others.
01 - Secret Sauce
02 - Agency Expertise
03 - Diversity, Equality & Inclusion
04 - 2021 Performance and Fun Facts
05 - Creative Chops
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Founded in 1981, we have launched over 60 brands, launched almost 1,500 careers, and have received 33 acquisition letters…all rejected!