2019 Ceros
Awards
June 2022
The category is...
01 - Secret Sauce
02 - Agency Expertise
03 - Diversity, Equality & Inclusion
04 - 2021 Performance and Fun Facts
05 - Creative Chops
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Chapter 1
Secret Sauce
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At Concentric, we’re comfortable getting uncomfortable. We push ourselves to question convention and intuition. Here, it doesn’t matter what your title is, or the volume of your voice; if an idea has merit, we listen, collaborate, and cultivate it. That’s because everyone has the power to tell a unique story, become a dreamer, pioneer a vision, and turn people into believers. People here don’t just do their jobs—they burn through the stratosphere because we refuse to rest on our laurels. We don’t just craft vivid brand campaigns for our clients—we make them matter.
Chapter 2
Agency Expertise
We make the impossible possible. It’s a bold statement. For ambitious clients, we are the perfect partners, because being bold is achievable. Markets are built with brands that matter. Profoundly. The greatest compliment we hear is, "Why didn't I think of that?"
Chapter 3
Diversity, Equity & Inclusion
With over 65% of our talent female, women are the majority in 6 out of 7 departments, including the executive team. Our female executives started their first jobs in marketing with us and have emerged into the leaders they are today.
Chapter 4
Culture
This past year, Concentric rolled out a refreshed cultural handbook, which included the agency’s 10 Commandments of Greatness. These commandments were forged to highlight the core values of the company and rally employees around common goals. The commandments include bold statements like WE ARE ALL STORYTELLERS, GREAT IDEAS REIGN SUPREME, and DON’T FORGET THE SAUCE. But Concentric didn’t simply let these commandments stand on their own accord. Every Monday morning during the all-agency meeting, co-workers are nominated by their peers for exemplifying these commandments, highlighting their greatness and thus reinforcing how great work is made, generating a positive cycle of courageous and compassionate behaviors.
Chapter 5
Creative
Chops
Wegovy represents a new day for people looking to lose weight and keep it off.
Wegovy
Real Nerlynx patients took a stand against HER2+ breast cancer in the new campaign.
Nerlynx
Bravo, Bravecto! became the first campaign in its space to hit Tik Tok and Instagram.
Bravecto
We take a look back over a year of interactive and experiential content created by Ceros Publisher clients. What will you focus on this year?
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