2019 Ceros
Awards
June 2022
The category is...
01 - Secret Sauce
02 - Expertise
03 - Culture
04 - Creative Chops
05 - Why work here?
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Chapter 1
Secret Sauce
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What makes our company stand out?
At imre, we believe that disrupting the conventions of life science marketing starts by being a better listener. One that actively listens, between the lines. That makes patients feel heard and understood and seen as someone that transcends their diagnosis.
Because when it comes to transforming the patient experience, it turns out that the key to success isnʼt just believing in patients. Itʼs having them believe in you.
As a fiercely independent agency known by an alchemic blend of healthcare and consumer marketing expertise, we deliver a truly hybrid marketing perspective.
One that knows patients as people and is infused with the most dynamic aspects of our empathy-based healthcare know-how, backed by cultural consumer savvy.
It’s this defiantly positive perspective that delivers disruption for a more powerful patient experience.
Chapter 2
Expertise
What services do we specialize in?
Clients continuously ask us to expand beyond our deep equities to bridge the agency into more DTC and HCP AOR relationships. Manifesting our desires, here’s where we excel:
Brand Strategy
Creative
Digital Experience Design
Earned Media
Medical & Scientific Affairs
Backed by our Empathy Brief™, we work to detangle digital behaviors from real world evidence to corroborate what physicians and patients think, feel and do.
Chapter 3
Culture
How are we embracing diversity and inclusion?
As an LGBTQ-founded agency, representation and acceptance was embedded in our constitution and traditions on day one. We know that we do our best work when our employees are comfortable bringing their authentic selves to work. As we continue to grow, it’s important we maintain a culture of welcoming introductions as people from all different backgrounds and experiences join our firm.
This year we issued our agency’s second DE&I Annual Report; revamped logos, art installations and new menu designs for two BIPOC-owned businesses, Tito’s BBQ and Black Sauce Kitchen; and assembled three agency Business Resource Groups focused on Women in the Workplace, BIPOC, LGBTQA+ education, community building, corporate giving and volunteerism.
Chapter 4
Creative Chops
Elevated awareness and consideration for AstraZeneca’s CALQUENCE through unique influencer partnership with @TheOncDoc.
Listen to Your Lungs illuminates impacts of COPD flare-ups, disrupting the complacency that silences patients.
Listen to Your Lungs
Launched GSK Oncology’s On Demand Video Hub, a streaming platform featuring educational experiences for HCPs.
GSK Oncology's
On Demand Video Hub
We take a look back over a year of interactive and experiential content created by Ceros Publisher clients. What will you focus on this year?
Chapter 5
How did we perform last year?
We won nine net-new accounts representing significant revenue growth.
We saw 49% organic growth among existing clients.
We achieved $45,052,000 USD in agency revenue, a 22.5% increase from 2020.
Page Turners
AstraZeneca's CALQUENCE Influencer Partnership