2019 Ceros
Awards
June 2022
The category is...
01 - Longest dwell time
02 - Best art direction
03 - Best brochure
04 - Most viewed content
05 - Best audio
06 - Best quiz
07 - Best long form
08 - Best microcontent
09 - Best data visualisation
10 - Best use of Ceros SDK
11 - Best interactive content
12 - Best presentation
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Award #06
Client: Where should you go on a honeymoon
Publisher: Domino
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Launch Experience
Best Quiz
Award #07
Project: Zoe Saldana
Publisher: CMG
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Launch Experience
Best editorial long form stories
Award #08
Project: From Moon to Earth
Publisher: Business Insider
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Launch Experience
Best use of microcontent
Award #09
Client: Jupiter Asset Management
Publisher: Citywire
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Launch Experience
Best data visualisation
Award #10
Project: Mall Hero Sweater Game
Publisher: iZod
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Launch Experience
Best use of
Ceros SDK
Award #11
Project: Perfection Reframed
Publisher: Thrive
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Launch Experience
Best interactive content hub
Award #12
Project: Sales Deck
Publisher: Boston Globe
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Launch Experience
Best pitch
presentation
Chapter 1
What do we specialize in?
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Great organizations transform when audiences understand them, appreciate them and act on their behalf. Padilla makes it happen.
We’re a full-service PR agency that transforms brands and organizations through strategically creative communications. We specialize in five sectors: 1) food, beverage and nutrition, 2) health, 3) technology, 4) agriculture and 5) consumer and lifestyle. Our research and insights, brand development, corporate advisory, channels (digital, earned, paid and influencer) and creative teams work across these sectors to deliver integrated storytelling for clients.
Padilla includes the performance communications experts at SHIFT, the food and nutrition specialists at FoodMinds, the brand strategists at Joe Smith, and the research authorities at SMS Research Advisors.
Chapter 2
Diversity, equity and inclusion
Because of our strong commitment to addressing diversity, equity and inclusion (DE+I) within the firm and through our work with clients, Padilla established a Diversity + Inclusion Council to spearhead DE+I efforts. The Council is led by Jeff Wilson, VP for Workplace Culture and DE+I, who serves as a member of our Senior Leadership Team. Our focus areas are recruitment and retention, agency training and content, client work and community engagement.
We provide DE+I client counsel within our Corporate Advisory Group – and specifically, the Social Impact Team. Also, our DE+I Collective, a group of diverse, external advisors, provides ongoing counsel to the agency and its clients.
To honor Juneteenth, the agency offers employees one day off annually to perform community service related to DE+I.
The progress we’ve made – including a 5% increase in BIPOC hires at the agency – earned us recognition as a PRWeek Award finalist for Best DE+I Transformation.
Chapter 3
Inspiring case study
Blueberries enjoy a strong position in the marketplace. However, the pandemic was spurring interest in other fruits recognized for “immunity benefits.” The U.S. Highbush Blueberry Council (USHBC) needed to accelerate year-round consumer demand and sales – and continue growing the value of blueberries in a highly competitive market.
As USHBC’s agency of record, Padilla harnessed nutrition insights and highly relevant research-based health benefits to fuel the “Grab a Boost of Blue” campaign. Our PR-driven integrated marketing campaign included USHBC partnerships with the American Heart Association, TikTok and Instagram influencers, and health and nutrition science professionals.
With this positive, energetic call-to-action, we increased demand among consumers and retailers and helped move millions of pounds of fresh and frozen blueberries.
Chapter 4
Which campaigns are we proud of?
Winnebago Industries
“The team brings great creative and strategic thinking to bear and is always responsive to our input and expertise. They continue to deliver, so we have engaged them on a wide variety of projects and issues beyond the initial brand work. Consistently high-quality work. Always on time and on budget.”
Chad Reece
Director, Corporate Relations
Medtronic
“If you are seeking an agency that can successfully conceptualize and implement a marketing initiative, consider Padilla. They are an effective strategic partner, bringing the right mix of insights, creativity, expertise, and commitment to our work.”
Kathleen Janasz
Senior Communications Director, Cardiac Rhythm Management
U.S. Highbush Blueberry Council
“During a very challenging period in our industry’s history, Padilla and FoodMinds have helped lead the reinvention of the U.S. Highbush Blueberry Council to better serve our industry stakeholders through the creation of a health-oriented brand platform that is driving consumer demand. Enthusiasm and support for our new direction and programming can be seen in the record-breaking participation and the vote of confidence we received during our recent referendum. We have been very fortunate to have had the outstanding commitment, strategy and creativity of the Padilla and FoodMinds team.”
Kasey Cronquist
President
“Carve Out A Moment” with Prosciutto di Parma: reinforcing its history and affordable luxury for everyday moments.
“Be Great, Outdoors” with Winnebago Industries: refreshing and launching its corporate enterprise brand identity.
“Pace Of Mind” with Medtronic: educating patients with heart conditions about its new pacing options.
Clockwise, from the top-left:
Chapter 5
What do our clients have
to say?
View Full Video
View Case Study
View Case Study
Learn More
Learn More
Want to learn more about us?
Explore Now
Click here
U.S. Highbush Blueberry Council
“During a very challenging period in our industry’s history, Padilla and FoodMinds have helped lead the reinvention of the U.S. Highbush Blueberry Council to better serve our industry stakeholders through the creation of a health-oriented brand platform that is driving consumer demand. Enthusiasm and support for our new direction and programming can be seen in the record-breaking participation and the vote of confidence we received during our recent referendum. We have been very fortunate to have had the outstanding commitment, strategy and creativity of the Padilla and FoodMinds team.”
Kasey Cronquist
President
Medtronic
“If you are seeking an agency that can successfully conceptualize and implement a marketing initiative, consider Padilla. They are an effective strategic partner, bringing the right mix of insights, creativity, expertise, and commitment to our work.”
Kathleen Janasz
Senior Communications Director, Cardiac Rhythm Management
Winnebago Industries
“The team brings great creative and strategic thinking to bear and is always responsive to our input and expertise. They continue to deliver, so we have engaged them on a wide variety of projects and issues beyond the initial brand work. Consistently high-quality work. Always on time and on budget.”
Chad Reece
Director, Corporate Relations
Chapter 5
What do our clients have to say?
Chapter 4
Learn More
Learn More
Which campaigns are we proud of?
View Case Study
Blueberries enjoy a strong position in the marketplace. However, the pandemic was spurring interest in other fruits recognized for “immunity benefits.” The U.S. Highbush Blueberry Council (USHBC) needed to accelerate year-round consumer demand and sales – and continue growing the value of blueberries in a highly competitive market.
As USHBC’s agency of record, Padilla harnessed nutrition insights and highly relevant research-based health benefits to fuel the “Grab a Boost of Blue” campaign. Our PR-driven integrated marketing campaign included USHBC partnerships with the American Heart Association, TikTok and Instagram influencers, and health and nutrition science professionals.
With this positive, energetic call-to-action, we increased demand among consumers and retailers and helped move millions of pounds of fresh and frozen blueberries.
Chapter 3
Inspiring
case study
View Case Study
Because of our strong commitment to addressing diversity, equity and inclusion (DE+I) within the firm and through our work with clients, Padilla established a Diversity + Inclusion Council to spearhead DE+I efforts. The Council is led by Jeff Wilson, VP for Workplace Culture and DE+I, who serves as a member of our Senior Leadership Team. Our focus areas are recruitment and retention, agency training and content, client work and community engagement.
We provide DE+I client counsel within our Corporate Advisory Group – and specifically, the Social Impact team. Also, our DE+I Collective, a group of diverse, external advisors, provides ongoing counsel to the agency and its clients.
To honor Juneteenth, the agency offers employees one day off annually to perform community service related to DE+I.
The progress we’ve made – including a 5% increase in BIPOC hires at the agency – earned us recognition as a PRWeek Award finalist for Best DE+I Transformation.
Chapter 2
Diversity, equity and inclusion
Chapter 1
View Full Video
Great organizations transform when audiences understand them, appreciate them and act on their behalf. Padilla makes it happen.
We’re a full-service PR agency that transforms brands and organizations through strategically creative communications. We specialize in five sectors: 1) food, beverage and nutrition, 2) health, 3) technology, 4) agriculture and 5) consumer and lifestyle. Our research and insights, brand development, corporate advisory, channels (digital, earned, paid and influencer) and creative teams work across these sectors to deliver integrated storytelling for clients.
Padilla includes the performance communications experts at SHIFT, the food and nutrition specialists at FoodMinds, the brand strategists at Joe Smith, and the research authorities at SMS Research Advisors.
What do we specialize in?
Scroll to explore
Agency Profile
“Carve Out A Moment” with Prosciutto di Parma: reinforcing its history and affordable luxury for everyday moments.
“Be Great, Outdoors” with Winnebago Industries: refreshing and launching its corporate enterprise brand identity.
“Pace Of Mind” with Medtronic: educating patients with heart conditions about its new pacing options.
From the top: