When Celeste Settrini meets new people, that reaction is common. Over the years, she’s come to expect it, and is quick to respond. For this third-generation cattle rancher in the Salinas Valley, the day starts much like anybody else’s, jumping behind the wheel with a fresh cup of coffee in hand. Of course, for her, the “office†is Settrini Ranch. Her day might involve feeding cattle, but could also include leading strategy meetings, speaking to consumers off-site, and even taking pictures for Instagram.