Get in on the green movement and make a splash in the community by offering eco-friendly soap products, efficient state-of-the-art machines, and give-back contests where loyal customers get a percentage of their services given out to a local conservation effort.
Connect with the creative community by holding a contest for a prize to paint a mural in your shop. Or, create a gallery area to showcase local artists’ work. It’s a win-win where the community gets to know your business, the artists get recognized for their work, and the laundromat gets a unique work of art for those “Instagrammable” moments. Find an artist you like that does signs and implement one-of-a-kind exterior signage too for peak first impressions. If your local sign ordinance allows, you can consider wrapping your building or your windows with eye-catching graphics which make a statement about your company!
Don’t just hire someone on staff to man the ship, create a brand ambassador mentality where every customer request is an opportunity to delight and deliver the company brand of excellence. Providing helpful support can make or break a laundromat experience.
Bring pickup and delivery service to the consumer and get the word out with a mobile option. In the era of Postmates and Amazon 2-day Prime service, consumers are primed for the utmost in convenience. The mobile laundromat could serve time-strapped residents, but also low income communities as a way to give back. It can also create a new profit center for your company offering those aforementioned full-service laundry services.
Partner with area nonprofits when disaster strikes. People need clean clothes during a flood and other drastic weather events. Design a float for seasonal parades at Thanksgiving and Independence Day. Arrange for a changing supply of children’s books with the local library and set up a safe and engaging learning center (visit www.laundrycares.org to see how the LaundryCares Foundation has partnered with Too Small to Fail, Libraries Without Borders, and other literacy experts to make the laundromat a conduit for learning). Secure a booth at local fairs and festivals where you can give away free laundry vouchers, and sponsor both runs/walks and sports teams. Give back by making an impact and in the process generate word of mouth and community buzz.
Combine time-saving activities such as the Wash-Dry-Fold/Fluff-and-Fold services and self-service laundry access. Elevate the experience from waiting and folding to another experience entirely with full-service laundry or even pick-up and delivery. Hybrid laundromats are all the rage in urban areas where over 60% of surveyed owners have included similar services to add revenue and add value to their customers’ experience.
Go beyond washing and drying with community computers, fast wi-fi, children play areas, and vending machines. Then delight with theme nights! Start a “MeetUp” for a book club and choose your first novel from The Laundromat Chronicles by Angie Merriam. Or, you can host a weekly kids’ playtime with entertainment and learning. You could also throw a pizza party or host a LaundryCares Free Laundry Day event!
Make a mark by getting involved with the neighborhood at the board level. Discover ways you can make a broader impact, network with area residents, and keep an ear open for opportunities to partner, participate, and even discreetly, plug your business. Your local chamber of commerce, other community organization, or special-interest group can have a significant impact on your ability to get noticed and stay remembered.
If you are new to the neighborhood and just opening shop, host a grand-opening party inviting local community members, families, and businesses (particularly those with whom you might be able to partner). Get the word out with an event on your Facebook Page and “good-ole-fashion” signs posted around town. Be sure to “boost” your Facebook event for maximum effect, targeting your local area. If you’ve been open for a while already, revamp with new paint, furniture, or branding and host a grand re-opening celebration.
Differentiate With Eco-Conscious Technology
Adopt Brand Ambassador Mentality
Get Involved in the Community
Deliver and Delight
To Increase Local Awareness:
Mobilize with a Mobile Laundromat
Add Value-Added Services
Join the Neighborhood Chamber
Host a Grand Opening
(or Re-Opening) Party
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Have property managers include info about your local laundromat in welcome materials to new residents and in exchange place brochures in your shop. Or, have the restaurant next door give out coupons with take-out orders in exchange for offering to let employees wash their uniforms free.
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Making Your Mark in the Neighborhood
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