The lightning rod, invented by Benjamin Franklin over 250 years ago, remains the best technology for protecting buildings from lightning strikes. However, there is interest in upgrading this method. Physicist Aurélien Houard and his team at École Polytechnique in France have developed a novel approach using lasers to redirect lightning.
They did this by shooting "a beam into the air that forced molecules to undergo ionization." This process turned the normally insulating air into an appealing target for lightning strikes, essentially forming a temporary and manageable lightning rod in the sky over the designated area that needed protection. Further testing is required for this novel approach to lightning redirection, but witnessing the unfolding of innovation is exciting.
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Battling lightning with lasers
NPR
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Bree's Drop:
Sarina's Drop:
Women NFL viewers have spiked by 37% which is said to be an effect of Swift’s romance with Travis Kelce. Beauty brands like NYX, Dove, and E.l.f. Cosmetics are swiftly adapting to the new football audiences during the Super Bowl and investing $7 million in ads. This is a good example of how audiences can evolve rapidly, and while this surge may be temporary, it’s crucial for brands to seize the moment.
The Taylor Swift effect strikes again
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February 9 /2024
This week’s trending digital news from our US creative, strategy, and digital team includes insight into using lasers as light, customizing thank you cards for friends and colleagues, and Taylor Swift's effect on football culture.
Crystal's Drop:
As an agency, we use tools like Bonusly to recognize each other. But I recently discovered this tool created by Zendesk where you can customize your own thank you card and I think the illustrations and art direction of these are so fun and playful! I love how easy it was to share on social or export your creation which makes it more interactive and unique.
Customizing your appreciation
Zendesk
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Customizing your appreciation
Mail Online
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