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Introducing The Drop! Our team’s weekly newsletters where we share and discuss articles and trends that caught their attention and are relevant to their area of expertise.
MARCH 3 /2023
"I really appreciated TheThrifyThinker’s opinion on our looking at our own role on greenwashing. We for sure need to hold brands accountable in sustainability comms, but we should also be looking at our role in how we criticize and show support for brands that are trying. Be a part of the solution, not the problem."
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An optimist’s viewpoint on greenwashing: We should support brands that are trying to do something
@TheThriftyThinker on TikTok
“Right now I'm enjoying Wednesday on Netflix and for exactly the reasons why this research called out - because it's fun AND suspenseful. For me that's a tough balancing act so remaining hopeful that this is a trend we start to see more of."
“Wednesday Brings More Joy Than Woe To Audiences And Netflix
I'm a parent so i’m usually always late to any pop culture conversation.
"You and your ideas are incredibly vulnerable. It takes trust and confidence to come up with new ideas and stick to them when they get picked apart or disagreed with. What Damon Stapleton (CCO, The Monkeys) shared is a good reminder that you're not alone in how you feel. Good ideas will get cut. Great ideas will get resurrected.”
“The 11 occasionally, immutable laws of advertising”
It takes trust and confidence to come up with new ideas and stick to them when they get picked apart or disagreed with.
"From the pessimist:
There are so many great problems to have."
Extra Drop of the Week
Allison Braley on LinkedIn