Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week we discuss how social has been requiring a lot more personal information from us while becoming a lot less social, and Austin shares one of his favorite self-awareness brand campaigns.
APRIL 21 /2023
It's an interesting world, especially as advertisers figure out where to spend their dollars. I think there are stil reasons to do a big advertising push, espcially one that goes through traditional media, but there is an argument for micro-influencers.
As long as "Taurus remains in Gatorade", who knows where things will land — hopefully it never will stop changing and evolving.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
#IgnitePossibility
Social media is changing, I expect that would have an influence on traditional media as well.
The Future of Social Media Is a Lot Less Social
FROM:
Len's Drop:
The idea behind this campaign is simple, "Does your car love you back?" But, the idea has so many ways it can be brought to life—from teddy bears to a breakup video series. The campaign builds on the existing brand for Bolt as a smart, sustainable and self-aware company. Their hiring videos get views because they hit on an insight about what it's like to explain your job to your grandparents. It opens the door for additional fun ideas like reflective jewelry.
Bolt's Best Breakups Campaign
Does your car love you back?
Austin's Drop:
LinkedIn is Adding More Identity Features
FROM:
Social platforms are increasing their authenticity game with added security measures.
Jill's Drop:
FROM:
It's not just a space for brands and celebrities to prove they are who they say they are anymore. Now, individuals can provide detailed documents about themselves to gain checkmarks and official status across multiple social channels. The biggest question is, has it gone too far? Is there too much personal information being shared with social media platforms for proof of identity and in the name of security? How far will people go to become officially-official?
