Creative
Take the poll
DROP
From piñata memes to AI and all-things innovative storytelling, we’re diving deeper into some of the most eye-catching digital news this week, especially when it comes to how brands are using data, technology and creativity to transform their storytelling.
Created for
Future marketing austin thing
Social listening and Lyft
THE
[MONTH]
DROP
Parter with brands and creators alike to find or manufacture new ways of encouraging the cultural zeitgeist for lighthearted moments that bring us closer together.
WHY DOES IT MATTER FOR META?
AI STOCKS
HEalthcare ai
ETHICAL
AI PLATFORM
CYBERSECURITY, FUTURE,
GENERATIVE AI
AI EDUCATION
GENERATED, MUSIC,
NEWS
GOOGLE AI
01
02
03
Will AI save or destroy us?
Vision for a better future
Micro
marketing
moments
The conversation is a tangled web of coverage that is driven by a tomorrow future state, thought leadership and real world applications.
Source: Quid (Past 3 months)
2023
Recently life feels like it’s Barbie’s world, and we’re just living in it. But there's more to this rise of barbiecore and movie hype. It goes back to something deeper we feel as humans to connect and relate to those around us.
Marketing meets the color pink
GOOGLE TRENDS: BARBIE VS. OPPENHEIMER
JULY 31ST
AUG 31ST
JUNE 30TH
MAY 31ST
4AM shows around the world were sold out, says IMAX CEO
‘Barbie’ movie’s pink paint splurge led to global shortage
Wikipedia page created on 'Barbenheimer'
Vanity Fair explains how we've reached peak girl
01
Living in a world of pink
Social enshittification
02
Experiences are where it's at, but the real magic happens behind the scenes. Processes need to be in place to react quick enough to take advantage of trends.
WHY DOES THIS MATTER FOR META?
L'Oreal is Researching Trends As They Are Happening
Deliver a Serious Message in a Non-Serious Way
First-Ever Mattel Theme Park to Open 2024 in Arizona
Brand examples
This think piece went on to become the paper's most-viewed article of the year by Wharton professor and bestselling author Adam Grant
2021
hyper fatigue
is the year of
2023
Bill Gates: AI’s creation is as fundamental as the computer chip
Bill Gates: AI’s creation is as fundamental as the computer chip
Bill Gates: AI’s creation is as fundamental as the computer chip
Bill Gates: AI’s creation is as fundamental as the computer chip
Twitter users are comforting the intern behind that mass HBO Max email with personal stories
Real people take over London advertising with open letters about their state of mind
Inflatable nightclubs are this year’s hottest new yard accessory
WHAT WE'RE SEEING
People are searching for meaning: Brands need to be on the lookout to find lighthearted moments that bring us closer together.
WHY DOES THIS MATTER FOR META?
Today, companies are in a fierce competition to introduce innovative technologies, integrate them into existing systems, and establish themselves as leaders in the ongoing conversations surrounding AI.
Creative
Take the poll
DROP
From piñata memes to AI and all-things innovative storytelling, we’re diving deeper into some of the most eye-catching digital news this week, especially when it comes to how brands are using data, technology and creativity to transform their storytelling.
Created for
What kind of future do we want?
This 60-page report from RADAR explores how the world feels now, and focuses on imagining ideas that will help us navigate out of chaos and get back in sync with ourselves and each other. The current world is requiring us to change our behaviors and get more strategic to find the right space for our creative ideas to cut through.
Future marketing austin thing
Social listening and Lyft
WHY DOES THIS MATTER FOR BRANDS?
People are searching for meaning: brands need to be on the lookout to find lighthearted moments that bring us closer together.
“The world is so different today but we haven’t figured out a way to catch up with learning how to live in it. We’re all constantly at a state of fatigue from desperately trying to do it with the wrong tools, or with a lack of tools altogether.”
Leigh, 25-years old
Twitter users are comforting the intern behind that mass HBO Max email with personal stories
Inflatable nightclubs are this year’s hottest new yard accessory
WHAT WE'RE SEEING
Real people take over London advertising with open letters about their state of mind
This think piece went on to become the paper's most-viewed article of the year by Wharton professor and bestselling author Adam Grant
2021
is the year of
2023
hyper fatigue
NEXT
01
02
03
Creative
Take the poll
DROP
From piñata memes to AI and all-things innovative storytelling, we’re diving deeper into some of the most eye-catching digital news this week, especially when it comes to how brands are using data, technology and creativity to transform their storytelling.
Created for
Micro marketing moments
The move toward building loyalty with personalization could set a new standard for the industry and impact the social relationship between the customer and the brand.
Future marketing austin thing
Social listening and Lyft
WHY DOES THIS MATTER FOR BRANDS?
Successful brands are keeping a pulse on customers/users and reacting in real-time to stay connected as it develops new features and content on its platforms.
Parter with brands and creators alike to find or manufacture new ways of encouraging the cultural zeitgeist for lighthearted moments that bring us closer together.
WHY DOES IT MATTER FOR META?
Instacart brings 'preferred shopper' feature to have future orders fulfilled by them
is the year of
2023
hyper fatigue
Brand examples
McDonald’s Grimace birthdays give major nostalgia
Lyft is bringing back the 'cash-cab' gameshow thanks to social listening
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