Our POV
EXAMPLES
INDUSTRY
EXPERTISE
Come Explore Our Content Journey
Welcome to our Health and Wellness experience!
Industry Expertise
Examples
Fitness Infographic
“Best Stretches
for Runners”
Our Point of view
Activate the Wellness Journey!
Brands in the healthy living space have a responsibility to offer products and services that deliver on their promises. At Imprint, we create strategic, compelling content that brings your brand story to life, positions you as a thought leader, and moves your customers faster along their buying journey. Check out our experience and work below, and if you’d like to see how we approach the wellness journey,
• Useful, visually engaging content for those seeking more active lifestyle.
• Positions Sodexo as a
wellness thought-leader
Duncan Milne
Managing director
Mixing strategy and measurement with a passion for creative since 1995.
Scot Maitland
director
A change agent in health and wellness, accelerating sales enablement.
KIM PAPA AMADEO
EDITORIAL
director
Rich experience creating wellness content that audiences want to devour and share.
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Check it out!
• Highly-engaging educational experience with actionable tips.
Interactive
“Hydration Challenge”
• Digestible content designed for multi-channel promotion.
Healthy Eating Article “Guide to Ancient Grains”
Check it out!
Check it out!
Read more
Read more
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Duncan Milne
Managing director
Duncan has worked in the marketing business since 1995 both in the U.K. and the U.S. He has managed complex and high-value programs for companies including Johns Hopkins Medicine, Walmart, Merck, Whole Foods, Mead-Johnson, Sanofi, Abbott Pharmaceuticals, Williams-Sonoma and Weight Watchers. Duncan combines a deep understanding of strategy and measurement with a passion for creative and innovative digital content and consistently drives to always exceed client expectations.
Scot Maitland
director
Scot brings more than a decade of experience in the health and wellness space, across both
sales and marketing. He has a track record maximizing the effectiveness of the programs he brings to clients by helping them collaborate and share across disciplines. Healthcare has been
a significant part of his career:
He created the largest pharmacy industry publication dedicated to their members’ sales and marketing needs, and he has been an international speaker
on the subject.
KIM PAPA AMADEO
EDITORIAL director
Kim has been developing strategic multi-platform content marketing programs that drive consumer action for the past decade. A former health editor of women’s magazines and lifestyle websites, including AOL’s health channel, she brings rich experience in creating wellness content that audiences love, engage with and want to share. She has led numerous digital content programs for clients such as Sodexo, Panera, Janssen Pharmaceuticals, Whole Foods, and Curves.
contact SCOT
Read more
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INDUSTRY
EXPERTISE
EXAMPLES
Our POV
contact Scot
contact KIM
contact DUNCAN
• Strategically supports
Mindful by Sodexo products.
• Strategically supports Mindful by Sodexo products.
• Purposefully positions Sodexo as a wellness thought-leader.
Come Explore Our
Content Journey
Our Approach to Health
and Wellness
Brands in the healthy living space have a responsibility to offer products and services that deliver on their promises. At Imprint, we create strategic, compelling content that brings your brand story to life, positions you as a thought leader, and moves your customers faster along their buying journey. Check out our approach, experience, and work below.
Our POV
Remember
the Wellness Journey!
Health and wellness is a huge business, worth $167 billion in the U.S., and $3.7 trillion worldwide. But it’s a crowded market with many brands and personalities who have been successful in finding their own highly-tailored—and profitable—niches. From Weight Watchers and Jenny Craig, to Kayla Itsines and Shawn T, there are a wide range of trusted companies already in the space.
So how can your brand stand out?
Start with your target audience! When you know your audience, you can deliver a more relevant and engaging experience that will drive a deeper relationship with your customers. A firm focus on your customers and their journeys—and most importantly, mapping your content and promotion development to each—can have an enormous payoff.
READ MORE
Our POV
EXAMPLES
INDUSTRY
EXPERTISE
Industry Expertise
DUNCAN MILNE
MANAGING DIRECTOr
Mixing strategy and measurement with a passion for creative since 1995.
READ MORE
MOLLY O’KEEFE
MANAGING DIRECTOR
Accomplished in sales and marketing, including former Publisher of Runner’s World.
READ MORE
KIM PAPA AMADEO
EDITORIAL DIRECTOR
Rich experience creating wellness content that audiences want to devour and share.
READ MORE
Examples
Fitness Infographic “Best Stretches for Runners”
* Useful, visually engaging content for those seeking more active lifestyle.
* Positions Sodexo as a wellness thought-leader * Check it out [CTA link]
Healthy Eating Article “Guide to Ancient Grains”
* Digestible content designed for multi-channel promotion.
* Strategically supports Mindful by Sodexo products. * Check it out [CTA link]
[In Blue Bar] Industry Expertis
Interactive Challenge “Hydration Challenge
* Highly-engaging educational experience with actionable tips.
* Strategically supports Mindful by Sodexo products. * Check it out [CTA link]
Healthy Eating Article “Guide to Ancient Grains”
* Digestible content designed for multi-channel promotion.
* Strategically supports Mindful by Sodexo products. * Check it out [CTA link]
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WORK
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DUNCAN MILNE
MANAGING DIRECTOR
Duncan has worked in the content marketing business since 1995 both in the UK and the US. He has managed some of the most complex and high-value content programs around. These include clients such as, Virgin Atlantic, Whole Foods Market, Bloomingdale’s, Walmart, Williams-Sonoma, Kraft, Panera, Sam’s Club and Merck. Duncan combines a deep understanding of content strategy and measurement with a passion for creativity and innovativeness and with a drive to always exceed client expectations. Duncan has an MA in Ancient and Modern History from the University of Oxford.
MOLLY O’KEEFE
MANAGING DIRECTOR
Molly is an accomplished sales and marketing professional with 25 years’ experience selling custom content marketing solutions to leading footwear, health and wellness brands. Her expertise in media, digital, events and conferences makes her a trusted authority offering powerful ways to attract and engage with audiences no matter the medium.
KIMBERLY PAPA
EDITORIAL DIRECTOR
Kim has been developing strategic multi-platform content programs that drive consumer action for the past six years. A former editor of women’s magazines and lifestyle websites, she brings rich experience in creating content that audiences love, engage with and want to share. She has led numerous digital content marketing programs for clients across a range of industries with expertise in web-optimized content.
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KIMBERLY PAPA
EDITORIAL DIRECTOR
Kim has been developing strategic multi-platform content programs that drive consumer action for the past six years. A former editor of women’s magazines and lifestyle websites, she brings rich experience in creating content that audiences love, engage with and want to share. She has led numerous digital content marketing programs for clients across a range of industries with expertise in web-optimized content.
MOLLY O’KEEFE
MANAGING DIRECTOR
Molly is an accomplished sales and marketing professional with 25 years’ experience selling custom content marketing solutions to leading footwear, health and wellness brands. Her expertise in media, digital, events and conferences makes her a trusted authority offering powerful ways to attract and engage with audiences no matter the medium.
Read more
Read more
Read more
DUNCAN MILNE
MANAGING DIRECTOR
Duncan has worked in the content marketing business since 1995 both in the UK and the US. He has managed some of the most complex and high-value content programs around. These include clients such as, Virgin Atlantic, Whole Foods Market, Bloomingdale’s, Walmart, Williams-Sonoma, Kraft, Panera, Sam’s Club and Merck. Duncan combines a deep understanding of content strategy and measurement with a passion for creativity and innovativeness and with a drive to always exceed client expectations. Duncan has an MA in Ancient and Modern History from the University of Oxford.
Come Explore Our Content Journey
