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INDIANAPOLIS MOTOR SPEEDWAY
#BackOnTrack
A SPECIAL MESSAGE
FROM IMS
Our goal is to provide a clear and concise message of unity within the Indianapolis community that connects people virtually through one specific goal: getting our city #BackOnTrack. This acknowledges the current crisis and generates hope and optimism about our community coming together again, including at the
Racing Capital of the World.
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#BackOnTrack is a great message for all social media platforms, including Facebook, Instagram and Twitter. This message is meant to generate optimism and a sense of unity. To get the most out of this hashtag, pair it with a goal you are working toward, or pair it with a message that you want the community or your fellow social media followers to hear.
together
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#BackOnTrack
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BE SMART.
BE SAFE.
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Our goal is to provide a clear and concise message of unity within the Indianapolis community that connects people virtually through one specific goal: getting our city #BackOnTrack. This acknowledges the current crisis and generates hope and optimism about our community coming together again, including at the
Racing Capital of the World.
ONE INDY. ONE GOAL.
The “Indiana Back On Track” road map outlined by Governor Holcomb offers a phased approach to safely reopen Indiana. Stay up to date on the latest information on the State of Indiana's plan at:
The Indianapolis Motor Speedway's revised schedule, fan health and safety information, ticket policies and more can be accessed at:
A SPECIAL MESSAGE
FROM IMS
GET YOUR DIGITAL PACK
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Be smart, be safe, and share the #BackOnTrack message with this special shirt. Proceeds will go towards the American Red Cross, All Clear Foundation and Gleaners Food Bank of Indiana.
Download #BackOnTrack graphics and share your message thanking those
on the frontlines of this fight and emphasizing what we can do to help get our community #BackOnTrack.
Thank you to our frontline workers
Let’s honor the heroes of this fight for their service and sacrifice - thank you to the first responders, public health professionals and all the frontline workers who are working tirelessly to help Indiana get #BackOnTrack.
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our goal
Our goal is to provide a clear and concise message of unity within the Indianapolis community that connects people virtually through one specific goal: getting our city #BackOnTrack. This acknowledges the current crisis and generates hope and optimism about our community coming together again, including at the Racing Capital of the World.
READ MORE
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Each May, we come together as one community. Right now, that’s more important than ever.
Be smart. Be safe. Slow and steady will win this race - and get Indiana #BackOnTrack.
Share “Be Smart. Be Safe.” graphics on your social media platforms to help raise awareness of the safe and healthy choices we should all make so that we can get #BackOnTrack. Consider pairing the graphic with a goal you are working toward, or a message about safe and healthy choices you want the community to hear. Be sure to share how you’re practicing healthy, safe and smart behaviors by using the hashtag #BackOnTrack and by tagging @IMS.
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The Month of May is special to our sport and is capped Memorial Day weekend when the world comes together in Indianapolis to honor those who serve and experience “The Greatest Spectacle in Racing.” This May, we will unite with our teams, drivers, partners and promoters to support those in need and deliver some inspiration along the way
– until we can all get #BackOnTrack.
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Get your gear now and show our community that you’re making smart choices and to help get our community #BackOnTrack. All proceeds from #BackOnTrack merchandise will support (BLANK).
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backontrack.in.gov
backontrack.in.gov
IMS.com/COVID-19
A SPECIAL MESSAGE