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Senior Director, Head of North America Insights
Cherie Leonard
I think of the insights industry as having a responsibility ... to give a voice to people who may not be often heard … it could be gender representation, race, education, mental or physical disability. … We not only have an opportunity to give a voice to these people but also to identify new and emerging growth opportunities for the business.
I think of the insights industry as having a responsibility to give a voice to people
Head of North
America Insights
1 year
Direct-to-Consumer
.5 years
Foresight &
Sustainability
2 years
MBA
2 years
Global Marketing Development Program
1 year
Oral Care Insights
(North America & Global)
7 years
Manager of
Market Analysis
3 years
Research Analyst
3 years
Research Executive
1 year
Public Relations
& Marketing
Change management, people development and sustained business impact
IMPACT: Accelerating people-centric mindset to elevate the impact of Insights
Short-term assignment in performance marketing for improved sales conversion and brand experience
IMPACT: Expanded digital capabilities with link to people-centric needs and omnichannel innovation strategy
Catalyst for change, creating Foresight & Sustainability thought leadership and innovation
IMPACT: Future-focused and culturally relevant white spaces for growth; advocate for sustainability across the enterprise
MBA with focus on the Marketing Leadership Institute. Specialization in the A.C. Nielsen Center for Marketing Analytics & Insights
Rotational program through Shopper Marketing/Sales, Brand Marketing and Global Marketing
IMPACT: On-the-ground commercial impact and
global brand building
Strategy, innovation, communication and predictive analytics for multiple brand portfolios among consumers and dental professionals
IMPACT: Global brand strategy, incremental growth opportunities and human-centric communications
Pricing strategy development via cultural and real estate trends and demographic forecasting
IMPACT: Improved occupancy and profit to offer cultural and enriching aging experiences
Retail business-to-business and business-to-consumer research in franchisee business model
IMPACT: Elevated communications platforms, portfolio mix and retailer satisfaction
Campaign communications research for CPG and hospitality clients
IMPACT: Breakthrough, impactful ad campaigns
I completed two Public Relations internships and realized it wasn’t the right fit. The moment I started my first Market Research internship, I felt a spark with the beauty of the art and science!
Hover + to reveal details on role and impact
Cherie’s Path
Why market research sparked where marketing and PR didn’t for Cherie Leonard
Love at first insight
Senior Director, Head of North America Insights
Cherie Leonard
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
Senior Director, Head of North America Insights
Cherie Leonard
I think of the insights industry as having a responsibility ... to give a voice to people who may not be often heard … it could be gender representation, race, education, mental or physical disability. … We not only have an opportunity to give a voice to these people but also to identify new and emerging growth opportunities for the business.
I think of the insights industry as having a responsibility to give a voice to people
Head of North
America Insights
1 year
Direct-to-Consumer
.5 years
Foresight
& Sustainability
2 years
Oral Care Insights
(North America & Global)
7 years
Global Marketing Development Program
1 year
MBA
2 years
Manager of
Market Analysis
3 years
Research Analyst
3 years
Research Executive
1 year
Public Relations
& Marketing
Change management, people development and sustained business impact
IMPACT: Accelerating people-centric mindset to elevate the impact of Insights
Short-term assignment in performance marketing for improved sales conversion and brand experience
IMPACT: Expanded digital capabilities with link to people-centric needs and omnichannel innovation strategy
Catalyst for change, creating Foresight & Sustainability thought leadership and innovation
IMPACT: Future-focused and culturally relevant white spaces for growth; advocate for sustainability across the enterprise
Strategy, innovation, communication and predictive analytics for multiple brand portfolios among consumers and dental professionals
IMPACT: Global brand strategy, incremental growth opportunities and human-centric communications
Rotational Program through Shopper Marketing/Sales, Brand Marketing and Global Marketing
IMPACT: On-the-ground commercial impact and
global brand building
MBA with focus on the Marketing Leadership Institute. Specialization in the A.C. Nielsen Center for Marketing Analytics & Insights
Pricing strategy development via cultural and real estate trends and demographic forecasting
IMPACT: Improved occupancy and profit to offer cultural and enriching aging experiences
Retail business-to-business and business-to-consumer research in franchisee business model
IMPACT: Elevated communications platforms, portfolio mix and retailer satisfaction
Campaign communications research for CPG and hospitality clients
IMPACT: Breakthrough, impactful ad campaigns
I completed two Public Relations internships and realized it wasn’t the right fit. The moment I started my first Market Research internship, I felt a spark with the beauty of the art and science!
Click + to reveal details on role and impact
Cherie’s Path
Why market research sparked where marketing and PR didn’t for Cherie Leonard
Love at first insight
Powered by
Welcome to The Path
Senior Director, Head of North America Insights
Cherie Leonard
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
Senior Director, Head of North America Insights
Cherie Leonard
I think of the insights industry as having a responsibility ... to give a voice to people who may not be often heard … it could be gender representation, race, education, mental or physical disability. … We not only have an opportunity to give a voice to these people but also to identify new and emerging growth opportunities for the business.
I think of the insights industry as having a responsibility to give a voice to people
Click + to reveal details on role & impact
Cherie’s Path
Why market research sparked where marketing and PR didn’t for Cherie Leonard
Love at first insight
Powered by
Welcome to The Path
Cherie Leonard
Senior Director, Head of North America Insights
Powered by
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