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Navigate descriptions, speakers and on-demand recordings for our six sessions. Our immersive program featured 21 speakers, including a keynote presentation by CEO of StoryTech, Lori Schwartz, and subject matter experts from The CW, Sonic, Kellogg's, McCann, Electric Entertainment and other leading brands.
Related Resources
Read further media and entertained-related Ipsos thought leadership and resources, including our most recent What the Future publications focused on Entertainment and Sports, as well as a detailed paper with a deep dive into the minds of Gen Z.
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Just because streaming exists doesn’t mean linear TV is dead.
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Ipsos Industry Summit: RETAIL
March 24 from 11 a.m. – 4 p.m.
The Ipsos
Media Summit ARCHIVE
March 24 from 11:30am – 4pm ET
© Ipsos North America 2021
Reaching and researching the changing viewer
Virtual Event Archive
In this new reality, creators, platforms, companies, brands and even our cars are competing for the audience’s attention. Time is currency, but it’s converted into cash as we buy goods through social media, or into virtual currency and spent on virtual sneakers for our avatars.
Revisit the insights shared at our Media Summit to discover what new behaviors are going to stick, what’s coming next and how to capture, captivate and capitalize the finite resource that is the audience.
Oscar Yuan,
President, Strategy3, Ipsos
Cathy Hackl,
Futurist & Founder of the Futures Intelligence Group, VP at Avatar Dimension
Tina Rubin,
CMO, Wave
Featuring
As more entertainment users spend time in the metaverse, our final presentation features a panel discussion exploring the virtual worlds full of concerts, esports, games and streamed content. Brands, sponsors and influencers are already lining up. What is your metaverse strategy? The Summit then concludes with a few final words from Christie Kawada, Ipsos Head of Media in the U.S.
The next frontier of entertainment:
The metaverse
06
Rachel Rodgers,
SVP, Creative Excellence, Ipsos
Pedr Howard,
SVP, Creative Excellence, Ipsos
Barb Williams,
Brand Marketing and Regional Activation, Sonic
Pierre Lipton,
Global Executive Creative Director, McCann
Featuring
When it comes to creative, we can’t go on with a monolithic attitude to communication that appears in digital media. Digital channels and placements are very diverse and demand a more nuanced approach. It’s time to grow-up in the “digital” advertising space. Listen in as our panel of experts discussing raising our expectations and standards for ideas that work in “digital.”
Brands:
‘Digital advertising’ is dead
05
Emmanuel Probst,
SVP, Brand Health Tracking, Ipsos
Joseph Lonek,
Director, Social Intelligence, Ipsos
Matt Lawler,
Director of Digital Media and Global Partnerships, AEG
Featuring
Individual creators can now command greater audiences than network TV prime time across a range of media. Superstar creators are usurping the traditional creator relationships with the studios or on their own platforms through YouTube, Patreon and more. Next up on the agenda is a discussion focused on the shifting dynamic and provide brands with best practices on how to tangibly measure success.
The shifting balance of power between media, creators and brands
04
Elizabeth Jarosz,
Qualitative Research Strategist, Moderator, Ipsos
Want to predict the future of media and entertainment? During this moderated panel discussion with Gen Z teens, we get to the bottom of what these digital natives are watching, participating in, and more. In a 24-hr day, how do they decide what to watch? Do they distinguish between user generated content and scripted? How does social media / TikTok fit into entertainment? Hear what they have to say…
Teen and Gen-Z
Entertainment Panel
03
Reena Roy,
Senior Vice President, Channel Performance
Jon Atkin,
Executive Vice President, Customer Experience
Danielle Ogieguata,
Director, Competitive & Consumer Insights, T-Mobile
Featuring
During this session, we will discuss the notion of Expectation Convergence. The pandemic has nudged shoppers to more quickly adopt digital tools, curbside, BOPIS, or delivery services for some purchases. They now expect to have similar experiences across category buying points. What we’ve discovered is that trust has been compromised and not all experiences have been satisfactory. We will illuminate shopper expectations that can prepare retailers for re-entry. We will discuss safety protocols and customer engagement implications for operators in a post-pandemic marketplace.
How we buy:
In-store experience, preparing for re-entry
06
Audra Priluck,
SVP, Media Development and Head of Revenue Activation, Ipsos
Thomas Grayman,
SVP, Content Strategy and Audience Measurement, Ipsos
Nkechi Okoro Carroll,
Showrunner/Executive Producer of "All-American"
Rachel Olschan-Wilson,
Founding Partner, Electric Entertainment
Featuring
Ipsos’ Media Summit 2021 kicks off with opening remarks from Christie Kawada, Ipsos Head of Media in the U.S., and then goes straight into an All-Star panel, spilling the goods on creating, producing and launching a show in an era of streaming battles and IP wars. Listen in for fascinating perspective on today’s hottest TV topics, from streaming to linear to balancing niche vs. mass with audience development.
Creating the New Addiction:
The Experts Behind the TV Shows of 2021
01
Ipsos’ Media Development team has experts who understand audiences and help clients monetize their choices. We have learned how audiences and users choose specific content and platforms, and in turn, utilize that information to help media companies engage with their audiences and capitalize on those choices. Learn about the business questions we address as well as our audience intelligence solutions.
Read Now
Learn
CreativeSpark is a new creative evaluation service that captures realistic attention metrics in a distracted environment and observes the reality of how people make choices. CreativeSpark fuels the creative process by helping advertisers and agencies quickly evaluate & optimize creative to power brand growth and draws from multiple science disciplines to measure a range of thoughts, feelings and emotions.
Read Now
Gamification is changing how entertainment is made and consumed.
Generation Z doesn’t care how polished your content is, as long as it’s entertaining – and authentic.
Individual creators can grab a bigger audience than prime-time network TV.
There’s no one-size-fits all strategy for digital advertising.
The metaverse – interactive spaces in digital environments like games – will reshape the way we’re entertained, and brands should be prepared to do it right.
Lori Schwartz,
CEO of StoryTech, Host and Curator of Experiences
Featuring
Lori H. Schwartz is a nationally recognized technology catalyst (“Tech Cat”) and a leading advisor in mtdia & tech innovation. She collaborates with top creative and strategic executives of brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement. Lori is a CNN Technology Contributor and sits on the Board of Governors for the Television Academy’s Interactive Media Peer Group, driving thought leadership for the future of interactive media. During Lori’s keynote, she will cover 5 big things happening in tech that’s influencing our worlds. What’s your tech story?
What's Your Tech Story?
Keynote
Running for 50 years, Ipsos Affluent Survey is the most in-depth tracker on affluent consumers, providing an unparalleled view into their attitudes, preferences and consumption behaviors across multiple categories including technology, home, lifestyle/leisure, media & content consumption, sports fandom, finance, and many more topics.
Read Now
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About
Recordings
Articles
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ACCESS ARTICLE
Access Lessons Learned in Our Brief POV
Robin Fontaine,
Head of Product Marketing, Patreon
Michael Jacobson,
Senior Vice President, ITB
Terah Putman,
Director Next Generation Insights, Kellogg's
Jeff Roach,
President and Chief Strategy Officer, SCS
Tech Trends Impacting Media
Review a range of qualitative approaches for Gen Z learning needs. At Ipsos UU, we observe and interpret real people in real life to provide deep qualitative insights about consumer behavior, motivations and attitudes. We believe in client involvement in an immersive style of qualitative research so that they can better understand and empathize with the people they are trying to serve.
As the school year begins, Gen Z faces especially tough circumstances in the continuing pandemic. This translates into a unique opportunity for brands to connect with and support Gen Z during this latest COVID limbo. Read our Point of View and uncover how to learn what’s important to them and stand for something, authentically; reflect their world in brand communications; meet their re-entry needs.
The lines of entertainment have all blurred. How do you separate entertainment from games or commercials? Do you even try? In this What the Future: Entertainment issue, we’ll explore the future of entertainment – who will create it, how it gets delivered and the surprising ways in which it’s already changed our economy.
Read Now
Sports, at their core, are entertainment – and like the entire entertainment industry, they’re diversifying and fragmenting. This issue of What the Future is about sports, but it’s about how we, as fans, consume sports. As fandom becomes more interactive and crosses platforms, the worlds of collecting, brands and betting will affect how we engage with the teams and players we love.
Read Now
Read Now
Read Now
Ipsos’ online weekly tracking study for new and returning primetime programs. Includes over 30 cable broadcast, premium network, studios and entertainment services.
Read Now
Joseph Lonek,
Director, Social Intelligence
Joe is a director with Ipsos’ Social Intelligence and Analytics team. He has a passion for uncovering insights via social intelligence and conducts research into sociological and economic impacts of creators and influencers. His recent work focuses on needs, behaviors and priorities of creators and influencers as they collaborate with brands.
Pedr Howard,
SVP, Creative Excellence
Pedr is a creative development specialist, passionate about advertising, creativity and using consumer research to make communications more effective.
Rachel Rodgers,
SVP, Creative Excellence
A Marcoms strategist, Rachel has spent much of her career in ad agencies and brand consultancies. She has extensive experience developing brand positioning and communications campaigns, and brings this expertise to help build better creative solutions for Ipsos clients.
Thomas Grayman,
SVP, Content Strategy and Audience Measurement
Thomas is head of Content Strategy and Audience Measurement at Ipsos, where his specialties include brand strategy, research innovation and thought leadership and presentation. His focuses include synthesizing disparate data streams into actionable insights and representing the voice of the consumer. Before joining Ipsos, Thomas was vice president of Insight Analytics at ViacomCBS.
Christie Kawada,
EVP & North America Head of
Ipsos Media
Christie leads Ipsos’ Media Development and Audience Measurement teams, with 20-plus years of experience in both client-side and vendor-side roles. She is a trained data scientist and leverages her academic background and business expertise to provide innovative and data-driven solutions. Kawada’s past companies include ViacomCBS, MRI, Nielsen, OTX and Marketcast.
Emmanuel Probst,
SVP, Brand Health Tracking
At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. He also teaches Consumer Market Research at the University of California at Los Angeles and writes about consumer psychology for numerous publications. He holds a doctorate in consumer psychology from the University of Nottingham, Trent.
Audra Priluck,
SVP, Media Development and Head of Revenue Activation
Audra Priluck is SVP, Media Development and Head of Revenue Activation at Ipsos. She has 20 years of experience in media research, along with expertise in TV production and syndication sales. She served as chair of the Mavericks of Media virtual events in 2020-2021 and will co-chair the 2021 Media Insights & Engagement Conference.ce.
Pierre Le Manh,
Group Deputy CEO, CEO North America
Pierre has been a Global Deputy CEO of Ipsos for over ten years, leading Ipsos in multiple markets and regions. He developed many of Ipsos’ Global Service Lines, including MSU/Strategy 3, IUU and Healthcare. He has also overseen Ipsos’ relationship with some of its largest clients in various industries, from CPG to Tech.
Oscar Yuan,
President, Strategy3, Ipsos
Oscar oversees the overall direction and growth of Strategy3. He has recently served clients such as Target, Procter & Gamble, Nordstrom, Samsung and McDonald's. Oscar has almost two decades of marketing experience and holds an MBA from Harvard Business School and two undergraduate degrees from Stanford University. In addition to English, he also speaks French and Mandarin Chinese.
Elizabeth Jarosz,
Qualitative Research Strategist, Moderator
Jarosz has been a qualitative research strategist at Ipsos for 21 years. Along with her work for Ipsos UU, she is an entrepreneur, interviewer, host, speaker and actress, and has moderated and led research around the world. She has tackled a range of industries and target audiences, from stay-at-home moms to upscale professionals to Gen Z/Millennials. She also was a contestant on season 2 of “The Apprentice”.
The Speakers
Hover over the images below to learn more about each of our speakers.
Joseph Lonek
Director, Social Intelligence, Ipsos
Joe is a director with Ipsos’ Social Intelligence and Analytics team. He has a passion for uncovering insights via social intelligence and conducts research into sociological and economic impacts of creators and influencers. His recent work focuses on needs, behaviors and priorities of creators and influencers as they collaborate with brands.
Pedr Howard
SVP, Creative Excellence, Ipsos
Pedr is a creative development specialist, passionate about advertising, creativity and using consumer research to make communications more effective.
Rachel Rodgers
SVP, Creative Excellence, Ipsos
A Marcoms strategist, Rachel has spent much of her career in ad agencies and brand consultancies. She has extensive experience developing brand positioning and communications campaigns, and brings this expertise to help build better creative solutions for Ipsos clients.
Thomas Grayman
SVP, Content Strategy and Audience Measurement, Ipsos
Thomas is head of Content Strategy and Audience Measurement at Ipsos, where his specialties include brand strategy, research innovation and thought leadership and presentation. His focuses include synthesizing disparate data streams into actionable insights and representing the voice of the consumer. Before joining Ipsos, Thomas was vice president of Insight Analytics at ViacomCBS.
Christie Kawada
EVP & North America Head of Media, Ipsos
Christie leads Ipsos’ Media Development and Audience Measurement teams, with 20-plus years of experience in both client-side and vendor-side roles. She is a trained data scientist and leverages her academic background and business expertise to provide innovative and data-driven solutions. Kawada’s past companies include ViacomCBS, MRI, Nielsen, OTX and Marketcast.
Emmanuel Probst
SVP, Brand Health Tracking, Ipsos
At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. He also teaches Consumer Market Research at the University of California at Los Angeles and writes about consumer psychology for numerous publications. He holds a doctorate in consumer psychology from the University of Nottingham, Trent.
Audra Priluck
SVP, Media Development and Head of Revenue Activation, Ipsos
Audra Priluck is SVP, Media Development and Head of Revenue Activation at Ipsos. She has 20 years of experience in media research, along with expertise in TV production and syndication sales. She served as chair of the Mavericks of Media virtual events in 2020-2021 and will co-chair the 2021 Media Insights & Engagement Conference.ce.
Pierre Le Manh,
Group Deputy CEO, CEO North America
Pierre has been a Global Deputy CEO of Ipsos for over ten years, leading Ipsos in multiple markets and regions. He developed many of Ipsos’ Global Service Lines, including MSU/Strategy 3, IUU and Healthcare. He has also overseen Ipsos’ relationship with some of its largest clients in various industries, from CPG to Tech.
Oscar Yuan
President, Strategy3, Ipsos
Oscar oversees the overall direction and growth of Strategy3. He has recently served clients such as Target, Procter & Gamble, Nordstrom, Samsung and McDonald's. Oscar has almost two decades of marketing experience and holds an MBA from Harvard Business School and two undergraduate degrees from Stanford University. In addition to English, he also speaks French and Mandarin Chinese.
Lori Schwartz
CEO of StoryTech, Host and Curator of Experiences
Lori collaborates with top creative and strategic executives of multiple tech and content companies to ensure their understanding of emerging business models. She previously was chief technology catalyst for McCann Worldgroup NA, one of the world's largest marketing communications companies. She is a CNN Technology contributor.
Nkechi Okoro Carroll
Showrunner/Executive Producer of “All American"
Nkechi Carroll is the executive producer and showrunner of the Greg Berlanti-produced drama series “All American.” Previously, she was co-executive producer on the drama series “The Resident” and “Rosewood.” Her other television producing credits include “Bones” and “The Finder.” She is in an exclusive multiyear overall deal with Warner Bros.
Terah Putman
Director Next Generation Insights, Kellogg's
Terah has spent 10 years at Kellogg's as the primary insights leader for key cereal and cracker brands, including Special K, Kellogg’s Frosted Mini Wheats, Kellogg’s Frosted Flakes, Apple Jacks, Corn Pops, Cheez-It, Carr’s and Club Crackers. Most recently, her role has focused on Next Generation research tools, resources and platforms.
Tina Rubin
CMO, Wave
Tina Rubin is the chief marketing officer of virtual entertainment company Wave and has nearly two decades of experience working in entertainment, tech and CPG. At Wave, Tina oversees the implementation and development of global marketing strategies and partnerships to expand the company’s mission to bring virtual entertainment experiences to fans worldwide.
Robin Fontaine
Head of Product Marketing, Patreon
At Patreon, the leading membership platform for creators, Robin’s team plays a pivotal role in understanding user needs and the market landscape to influence Patreon’s product strategy. Before Patreon, she was at Twitch, helping streamers earn from their passions.
Cathy Hackl
Futurist & Founder of the Futures Intelligence Group, VP at Avatar Dimension
Cathy is a tech futurist whom the media has begun calling, “the godmother of the metaverse.” She works with top luxury, beauty and fashion brands on their metaverse strategies. She is a columnist for Forbes and host of Adweek's new podcast, Metaverse Marketing.
Elizabeth Jarosz
Qualitative Research Strategist, Moderator, Ipsos
Jarosz has been a qualitative research strategist at Ipsos for 21 years. Along with her work for Ipsos UU, she is an entrepreneur, interviewer, host, speaker and executive producer, and has moderated and led research around the world. She has tackled a range of industries and target audiences, from stay-at-home moms to upscale professionals to Gen Z/Millennials. She also was a contestant on season 2 of “The Apprentice”.
Rachel Olschan-Wilson
Founding Partner, Electric Entertainment
Rachel is co-founder and partner at Dean Devlin’s Electric Entertainment and has been with the company since its inception in 2001. She currently serves as executive producer of “Leverage: Redemption,” which premiered this summer on Amazon’s IMDbTV platform on July 9th, 2021. She is also Executive Producer of The CW’s “The Outpost.”
Jeff Roach
President and Chief Strategy Officer, SCS
Jeff focuses on the intersection of digital technology, content and media to build brands while developing campaigns that work to add value to consumers' lives. He has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans and Warner Bros., with an emphasis on creative strategy and technology innovation.
Barb Williams
Vice President of CX Strategy, Brand Marketing & Regional Activation, SONIC
Barb leads consumer experience strategy, brand marketing and regional marketing activation at SONIC, part of the Inspire Brands family of restaurants, whose portfolio includes more than 11,000 Arby’s, Buffalo Wild Wings, Jimmy John’s and SONIC locations worldwide. Her role includes the development and implementation of the end-to-end guest experience and strategic marketing planning.
Pierre Lipton
Global Executive Creative Director, McCann
Pierre Lipton is a Global Executive Creative Director at McCann and leads work on Mastercard. His work includes the highly awarded True Name (the first card that lets Trans and Nonbinary people display their chosen name), “Generation Lockdown” for March For Our lives, "First Responders” for Verizon, and more.
Michael Jacobson
Senior Vice President, ITB
Michael leads the U.S. team of ITB to build impactful celebrity- and influencer-driven programs on behalf of brands, agencies and nonprofits. He has nearly 20 years of expertise in the OctagonSports and Entertainment Network, delivering culturally defining campaigns for clients across the digital, entertainment, sports, lifestyle and music sectors.
Matt Lawler
Director of Digital Media and Global Partnerships, AEG
Matt is Director, Digital Media for the Global Partnerships division of AEG, the world’s largest sports and entertainment group. Matt focuses on monetizing digital capabilities and integrating them into the larger Global Partnerships business strategy, which includes sponsorship sales and activation for AEG’s platforms worldwide.
Speakers
_________
_________
Lori Schwartz
CEO of StoryTech, Host and Curator of Experiences
Lori collaborates with top creative and strategic executives of multiple tech and content companies to ensure their understanding of emerging business models. She previously was chief technology catalyst for McCann Worldgroup NA, one of the world's largest marketing communications companies. She is a CNN Technology contributor.
Robin Fontaine
Head of Product Marketing, Patreon
At Patreon, the leading membership platform for creators, Robin’s team plays a pivotal role in understanding user needs and the market landscape to influence Patreon’s product strategy. Before Patreon, she was at Twitch, helping streamers earn from their passions.
Cathy Hackl
Futurist & Founder of the Futures Intelligence Group, VP at Avatar Dimension
Cathy is a tech futurist whom the media has begun calling, “the godmother of the metaverse.” She works with top luxury, beauty and fashion brands on their metaverse strategies. She is a columnist for Forbes and host of Adweek's new podcast, Metaverse Marketing.
Nkechi Okoro Carroll
Showrunner/Executive Producer of “All American"
Nkechi Carroll is the executive producer and showrunner of the Greg Berlanti-produced drama series “All American.” Previously, she was co-executive producer on the drama series “The Resident” and “Rosewood.” Her other television producing credits include “Bones” and “The Finder.” She is in an exclusive multiyear overall deal with Warner Bros.
The Speakers
Tap the images below to learn more about each of our speakers.
About
Recordings
Related Resources
Speakers
Pedr Howard
SVP, Creative Excellence, Ipsos
Pedr is a creative development specialist, passionate about advertising, creativity and using consumer research to make communications more effective.
Rachel Rodgers
SVP, Creative Excellence, Ipsos
A Marcoms strategist, Rachel has spent much of her career in ad agencies and brand consultancies. She has extensive experience developing brand positioning and communications campaigns, and brings this expertise to help build better creative solutions for Ipsos clients.
Joseph Lonek
Director, Social Intelligence, Ipsos
Joe is a director with Ipsos’ Social Intelligence and Analytics team. He has a passion for uncovering insights via social intelligence and conducts research into sociological and economic impacts of creators and influencers. His recent work focuses on needs, behaviors and priorities of creators and influencers as they collaborate with brands.
Emmanuel Probst
SVP, Brand Health Tracking, Ipsos
At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. He also teaches Consumer Market Research at the University of California at Los Angeles and writes about consumer psychology for numerous publications. He holds a doctorate in consumer psychology from the University of Nottingham, Trent.
Pierre Le Manh,
Group Deputy CEO, CEO North America
Pierre has been a Global Deputy CEO of Ipsos for over ten years, leading Ipsos in multiple markets and regions. He developed many of Ipsos’ Global Service Lines, including MSU/Strategy 3, IUU and Healthcare. He has also overseen Ipsos’ relationship with some of its largest clients in various industries, from CPG to Tech.
Oscar Yuan
President, Strategy3, Ipsos
Oscar oversees the overall direction and growth of Strategy3. He has recently served clients such as Target, Procter & Gamble, Nordstrom, Samsung and McDonald's. Oscar has almost two decades of marketing experience and holds an MBA from Harvard Business School and two undergraduate degrees from Stanford University. In addition to English, he also speaks French and Mandarin Chinese.
Elizabeth Jarosz
Qualitative Research Strategist, Moderator, Ipsos
Jarosz has been a qualitative research strategist at Ipsos for 21 years. Along with her work for Ipsos UU, she is an entrepreneur, interviewer, host, speaker and executive producer, and has moderated and led research around the world. She has tackled a range of industries and target audiences, from stay-at-home moms to upscale professionals to Gen Z/Millennials. She also was a contestant on season 2 of “The Apprentice”.
Audra Priluck
SVP, Media Development and Head of Revenue Activation, Ipsos
Audra Priluck is SVP, Media Development and Head of Revenue Activation at Ipsos. She has 20 years of experience in media research, along with expertise in TV production and syndication sales. She served as chair of the Mavericks of Media virtual events in 2020-2021 and will co-chair the 2021 Media Insights & Engagement Conference.ce.
Thomas Grayman
SVP, Content Strategy and Audience Measurement, Ipsos
Thomas is head of Content Strategy and Audience Measurement at Ipsos, where his specialties include brand strategy, research innovation and thought leadership and presentation. His focuses include synthesizing disparate data streams into actionable insights and representing the voice of the consumer. Before joining Ipsos, Thomas was vice president of Insight Analytics at ViacomCBS.
Christie Kawada
EVP & North America Head of Media, Ipsos
Christie leads Ipsos’ Media Development and Audience Measurement teams, with 20-plus years of experience in both client-side and vendor-side roles. She is a trained data scientist and leverages her academic background and business expertise to provide innovative and data-driven solutions. Kawada’s past companies include ViacomCBS, MRI, Nielsen, OTX and Marketcast.
Lori Schwartz
CEO of StoryTech, Host and Curator of Experiences
Lori collaborates with top creative and strategic executives of multiple tech and content companies to ensure their understanding of emerging business models. She previously was chief technology catalyst for McCann Worldgroup NA, one of the world's largest marketing communications companies. She is a CNN Technology contributor.
Cathy Hackl
Futurist & Founder of the Futures
Intelligence Group, VP at Avatar Dimension
Cathy is a tech futurist whom the media has begun calling, “the godmother of the metaverse.” She works with top luxury, beauty and fashion brands on their metaverse strategies. She is a columnist for Forbes and host of Adweek's new podcast, Metaverse Marketing.
Robin Fontaine
Head of Product Marketing, Patreon
At Patreon, the leading membership platform for creators, Robin’s team plays a pivotal role in understanding user needs and the market landscape to influence Patreon’s product strategy. Before Patreon, she was at Twitch, helping streamers earn from their passions.
Nkechi Okoro Carroll
Showrunner/Executive Producer of “All American"
Nkechi Carroll is the executive producer and showrunner of the Greg Berlanti-produced drama series “All American.” Previously, she was co-executive producer on the drama series “The Resident” and “Rosewood.” Her other television producing credits include “Bones” and “The Finder.” She is in an exclusive multiyear overall deal with Warner Bros.
Terah Putman
Director Next Generation Insights, Kellogg's
Terah has spent 10 years at Kellogg's as the primary insights leader for key cereal and cracker brands, including Special K, Kellogg’s Frosted Mini Wheats, Kellogg’s Frosted Flakes, Apple Jacks, Corn Pops, Cheez-It, Carr’s and Club Crackers. Most recently, her role has focused on Next Generation research tools, resources and platforms.
Tina Rubin
CMO, Wave
Tina Rubin is the chief marketing officer of virtual entertainment company Wave and has nearly two decades of experience working in entertainment, tech and CPG. At Wave, Tina oversees the implementation and development of global marketing strategies and partnerships to expand the company’s mission to bring virtual entertainment experiences to fans worldwide.
Rachel Olschan-Wilson
Founding Partner, Electric Entertainment
Rachel is co-founder and partner at Dean Devlin’s Electric Entertainment and has been with the company since its inception in 2001. She currently serves as executive producer of “Leverage: Redemption,” which premiered this summer on Amazon’s IMDbTV platform on July 9th, 2021. She is also Executive Producer of The CW’s “The Outpost.”
Jeff Roach
President and Chief Strategy Officer, SCS
Jeff focuses on the intersection of digital technology, content and media to build brands while developing campaigns that work to add value to consumers' lives. He has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans and Warner Bros., with an emphasis on creative strategy and technology innovation.
Barb Williams
Vice President of CX Strategy, Brand Marketing & Regional Activation, SONIC
Barb leads consumer experience strategy, brand marketing and regional marketing activation at SONIC, part of the Inspire Brands family of restaurants, whose portfolio includes more than 11,000 Arby’s, Buffalo Wild Wings, Jimmy John’s and SONIC locations worldwide. Her role includes the development and implementation of the end-to-end guest experience and strategic marketing planning.
Pierre Lipton
Global Executive Creative Director, McCann
Pierre Lipton is a Global Executive Creative Director at McCann and leads work on Mastercard. His work includes the highly awarded True Name (the first card that lets Trans and Nonbinary people display their chosen name), “Generation Lockdown” for March For Our lives, "First Responders” for Verizon, and more.
Pierre Lipton
Global Executive Creative Director, McCannn
Pierre Lipton is a Global Executive Creative Director at McCann and leads work on Mastercard. His work includes the highly awarded True Name (the first card that lets Trans and Nonbinary people display their chosen name), “Generation Lockdown” for March For Our lives, "First Responders” for Verizon, and more.
Michael Jacobson
Senior Vice President, ITB
Michael leads the U.S. team of ITB to build impactful celebrity- and influencer-driven programs on behalf of brands, agencies and nonprofits. He has nearly 20 years of expertise in the OctagonSports and Entertainment Network, delivering culturally defining campaigns for clients across the digital, entertainment, sports, lifestyle and music sectors.
Matt Lawler
Director of Digital Media and Global Partnerships, AEG
Matt is Director, Digital Media for the Global Partnerships division of AEG, the world’s largest sports and entertainment group. Matt focuses on monetizing digital capabilities and integrating them into the larger Global Partnerships business strategy, which includes sponsorship sales and activation for AEG’s platforms worldwide.