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SVP, Global Foresight, Insight & Analytics
Jana DeLancey
You really have to be curious to be a good insights professional. Second, you have to be able to get into the details. You’ve got to have some chops in math and have the basics, right? The next really big thing is you've got to be a storyteller. If you can't tell a story for the life of you, then again, this is a difficult career to be in because our job is to make people listen to us. It's weaving them in, making them feel their consumers.
Inquisitive storytellers wanted
SVP, Global Foresight, Insight & Analytics
10 years
VP, Global Insights
7 years
Director, Global MarketPlace Insights
2.2 years
Director, Global Best Practices and Strategy
2 years
VP, Strategic Consulting Group
6 years
Group Manager, Global Business Development
3 years
Director, International Product Management
4 years
Project Manager
3 years
Economics
Transforming the Foresight, Insight & Analytics function to be a competitive advantage for Mastercard
IMPACT: Created the Foresight practice impacting innovation and our customers; Democratized Insights via the Mastercard Insights Engine fueled by Gen AI; created a bespoke brand measure used across the organization
Created and led the Global Insights organization, moving from siloed to cohesive with 62 insights professionals across 16 countries
IMPACT: Transformed the function to a sought-after strategic business partner and accelerated innovation speed to market
Recruited, trained and led a team of 11 dispersed Insights professionals in the US and UK
IMPACT: Enabled early course-correction by developing an online system to measure our corporate vision
Transformed several extensive corporate studies to yield more significant outcomes; Established global benchmarks for Insights to facilitate international comparisons
IMPACT: Delivered insights that influenced acquisitions, divestitures and global branding initiatives
Held four VP roles, including client service in Caracas, Venezuela; and European accounts in London; addressed critical challenges faced by clients and provided outstanding client service
IMPACT: Changed the way clients viewed the company in Venezuela and achieved significant revenue growth in Europe
Elevated from Manager, Consumer Research for New Products
IMPACT: Contributed to shaping the global business strategy from an Insights standpoint
Elevated from Director, Client Service and led successful transition of a large, multinational company to IRI
IMPACT: Exceeded sales and customer satisfaction goals
Gained a deep understanding of study design, crafting effective questionnaire language and scaling, navigating analytical approaches and comprehending the true challenges faced by clients
IMPACT: This foundation paved the way for a successful career
Started as a pre-med student, and after working as a phlebotomist a couple of summers, I decided that wasn’t who I was
Hover + to reveal details on role and impact
Jana’s Path
For Jana DeLancey, having a great Insights career comes down to asking why and weaving compelling narratives
How curiosity and storytelling led this economist to Insights leadership
SVP, Global Foresight, Insight & Analytics
Jana DeLancey
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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Learn More
Learn more about The Path and its mission – and register to be part of our community
Jana DeLancey
VP, Global Foresights, Insights & Analytics
You really have to be curious to be a good insights professional. Second, you have to be able to get into the details. You’ve got to have some chops in math and have the basics, right? The next really big thing is you've got to be a storyteller. If you can't tell a story for the life of you, then again, this is a difficult career to be in because our job is to make people listen to us. It's weaving them in, making them feel their consumers.
Inquisitive storytellers wanted
SVP, Global Foresight, Insight & Analytics
10 years
Director, Global MarketPlace Insights
2.2 years
Director, Global Best Practices and Strategy
2 years
VP, Strategic Consulting Group
6 years
Group Manager, Global Business Development
3 years
Director, International Product Management
4 years
Project Manager
3 years
MBA
3 years
Economics
Transforming the Foresight, Insight & Analytics function to be a competitive advantage for Mastercard
IMPACT: Created the Foresight practice impacting innovation and our customers; Democratized Insights via the Mastercard Insights Engine fueled by Gen AI; created a bespoke brand measure used across the organization
Recruited, trained and led a team of 11 dispersed Insights professionals in the US and UK
IMPACT: Enabled early course-correction by developing an online system to measure our corporate vision
Transformed several extensive corporate studies to yield more significant outcomes; Established global benchmarks for Insights to facilitate international comparisons
IMPACT: Delivered insights that influenced acquisitions, divestitures and global branding initiatives
Held four VP roles, including client service in Caracas, Venezuela; and European accounts in London; addressed critical challenges faced by clients and provided outstanding client service
IMPACT: Changed the way clients viewed the company in Venezuela and achieved significant revenue growth in Europe
Elevated from Manager, Consumer Research for New Products
IMPACT: Contributed to shaping the global business strategy from an Insights standpoint
Elevated from Director, Client Service and led successful transition of a large, multinational company to IRI
IMPACT: Exceeded sales and customer satisfaction goals
Gained a deep understanding of study design, crafting effective questionnaire language and scaling, navigating analytical approaches and comprehending the true challenges faced by clients
IMPACT: This foundation paved the way for a successful career
I chose to get my MBA to deepen my business knowledge while I also increased coursework in sociology
Started as a pre-med student, and after working as a phlebotomist a couple of summers, I decided that wasn’t who I was
Click + to reveal details on role and impact
Jana’s Path
For Jana DeLancey, having a great Insights career comes down to asking why and weaving compelling narratives
How curiosity and storytelling led this economist to Insights leadership
Powered by
Welcome to The Path
SVP, Global Foresight, Insight & Analytics
Jana DeLancey
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
SVP, Global Foresight, Insight & Analytics
Jana DeLancey
You really have to be curious to be a good insights professional. Second, you have to be able to get into the details. You’ve got to have some chops in math and have the basics, right? The next really big thing is you've got to be a storyteller. If you can't tell a story for the life of you, then again, this is a difficult career to be in because our job is to make people listen to us. It's weaving them in, making them feel their consumers.
Inquisitive storytellers wanted
For Jana DeLancey, having a great Insights career comes down to asking why and weaving compelling narratives
How curiosity and storytelling led this economist to Insights leadership
Powered by
Welcome to The Path
SVP, Global Foresight, Insight & Analytics
Jana DeLancey
Cookie Policy
Privacy & Policy Protection |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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I loved the logic and math of Economics and coupled that with sociology classes, and it was a match made in heaven, especially for a perpetual 2-year-old always asking “WHY?”
I loved the logic and math of Econ-omics and coupled that with sociology classes, and it was a match made in heaven, especially for a perpetual 2-year-old always asking “WHY?”
MBA
3 years
I chose to get my MBA to deepen my business knowledge while I also increased coursework in sociology
VP, Global Insights
7 years
Created and led the Global Insights organization, moving from siloed to cohesive with 62 insights professionals across 16 countries
IMPACT: Transformed the function to a sought-after strategic business partner and accelerated innovation speed to market
SVP, Global Foresight, Insight & Analytics
10 years
VP, Global Insights
7 years
Director, Global MarketPlace Insights
2.2 years
Director, Global Best Practices and Strategy
2 years
VP, Strategic Consulting Group
6 years
Group Manager, Global Business Development
3 years
Director, International Product Management
4 years
Project Manager
3 years
MBA
3 years
Economics
Transforming the Foresight, Insight & Analytics function to be a competitive advantage for Mastercard
IMPACT: Created the Foresight practice impacting innovation and our customers; Democratized Insights via the Mastercard Insights Engine fueled by Gen AI; created a bespoke brand measure used across the organization
Created and led the Global Insights organization, moving from siloed to cohesive with 62 insights professionals across 16 countries
IMPACT: Transformed the function to a sought-after strategic business partner and accelerated innovation speed to market
Recruited, trained and led a team of 11 dispersed Insights professionals in the US and UK
IMPACT: Enabled early course-correction by developing an online system to measure our corporate vision
Transformed several extensive corporate studies to yield more significant outcomes; Established global benchmarks for Insights to facilitate international comparisons
IMPACT: Delivered insights that influenced acquisitions, divestitures and global branding initiatives
Held four VP roles, including client service in Caracas, Venezuela; and European accounts in London; addressed critical challenges faced by clients and provided outstanding client service
IMPACT: Changed the way clients viewed the company in Venezuela and achieved significant revenue growth in Europe
Elevated from Manager, Consumer Research for New Products
IMPACT: Contributed to shaping the global business strategy from an Insights standpoint
Elevated from Director, Client Service and led successful transition of a large, multinational company to IRI
IMPACT: Exceeded sales and customer satisfaction goals
Gained a deep understanding of study design, crafting effective questionnaire language and scaling, navigating analytical approaches and comprehending the true challenges faced by clients
IMPACT: This foundation paved the way for a successful career
I chose to get my MBA to deepen my business knowledge while I also increased coursework in sociology
I loved the logic and math of Econ-omics and coupled that with sociology classes, and it was a match made in heaven, especially for a perpetual 2-year-old always asking “WHY?”
Started as a pre-med student, and after working as a phlebotomist a couple of summers, I decided that wasn’t who I was
Click + to reveal details on role and impact
Jana’s Path