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Chief Data Analytics and AI Officer
Michelle Gansle
We have the ability to either be led by where the future's going or to influence the future, and that's a pretty awesome responsibility and a privilege to be in.
We often help understand the future
Chief Data & Analytics Officer;
VP, Global Insights & Analytics
3 years
Sr. Director, Foresight, Innovation & Growth Insights
13 years
VP, Client Management
2 years
Insights Manager
3 years
Marketing & Business Development
2 years
Marketing Director
1.75 years
VP, Marketing
7 years
MBA
3 years
Marketing & German
Transformed the global Insights function to be more agile and drive greater consulting; built a Foresight team
IMPACT: Now building a centralized Data, Analytics and AI organization for the company
Held multiple local, regional and global roles for Mars and Wrigley, including four years in the Netherlands, across Consumer & Shopper Insights, Analytics and Foresight
IMPACT: Drove insights that led to innovation and award-winning creative
Moved to one of the first research tech companies while it was a startup; also opened an office in Europe!
IMPACT: Gave me empathy for the supplier side and better able to partner with suppliers once I moved back to corporate Insights roles
Worked in the Food and
Charcoal Innovation Group
IMPACT: Learned the foundation of Insights & Analytics working on the base business and on an innovation team, learning a wide variety of methodologies and analytics
Managed relationships with hospitals, physicians and nurses to maintain and grow home healthcare business
IMPACT: While I learned presentation and negotiation skills in this role, I was not passionate about the industry, so I went to get an MBA
Went into healthcare marketing because my mom and sister
were nurses
IMPACT: I managed all marketing, sales and resident intake
Worked in multiple positions in Marketing and Sales in both the US and Ireland
IMPACT: Helped young people to be global citizens, change the world and get experience and skills that matter today
Earned an international MBA in Marketing, with the hopes of working abroad someday; while at Thunderbird, I took an Insights internship, which changed the trajectory of my career
I couldn’t decide between Marketing & Sociology and figured Marketing paid better; got a degree in German because I love learning languages
Hover + to reveal details on role and impact
Michelle’s Path
How saying yes to the unknown led Michelle Gansle to a career in Insights and, ultimately, a C-suite role at McDonald’s
The formative moments of taking chances
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Welcome to The Path
Chief Data Analytics and AI Officer
Michelle Gansle
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
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Learn More
Learn more about The Path and its mission – and register to be part of our community
Michelle Gansle
Chief Data Analytics and AI Officer
We have the ability to either be led by where the future's going or to influence the future, and that's a pretty awesome responsibility and a privilege to be in.
We often help understand the future
Chief Data & Analytics Officer; VP, Global Insights & Analytics
3 years
Sr. Director, Foresight,
Innovation & Growth Insights
13 years
VP, Client Management
2 years
Insights Manager
3 years
MBA
3 years
Marketing Director
1.75 years
VP, Marketing
7 years
Marketing & Business Development
2 years
Marketing & German
Transformed the global Insights function to be more agile and drive greater consulting; built a Foresight team
IMPACT: Now building a centralized Data, Analytics and AI organization for the company
Held multiple local, regional and
global roles for Mars and Wrigley, including four years in the Netherlands, across Consumer & Shopper
Insights, Analytics and Foresight
IMPACT: Drove insights that
led to innovation and award-
winning creative
Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing
IMPACT: Finance is the language of business, so being well-
versed in it allows researchers
to be better business partners
Worked in the Food and Charcoal Innovation Group
IMPACT: Learned the foundation of Insights & Analytics working on the base business and on an innovation team, learning a wide variety of methodologies and analytics
Earned an international MBA in Marketing, with the hopes of working abroad someday; while at Thunderbird, I took an Insights internship, which changed the trajectory of my career
Went into healthcare marketing because my mom and sister
were nurses
IMPACT: I managed all marketing, sales and resident intake
Worked in multiple positions in Marketing and Sales in both the US and Ireland
IMPACT: Helped young people to be global citizens, change the world and get experience and skills that matter today
Managed relationships with hospitals, physicians and nurses to maintain and grow home
healthcare business
IMPACT: While I learned presentation and negotiation skills in this role, I was not passionate about the industry, so I went to get an MBA
I couldn’t decide between Marketing & Sociology and figured Marketing paid better; got a degree in German because I love learning languages
Click + to reveal details on role and impact
Michelle’s Path
How saying yes to the unknown led Michelle Gansle to a career in Insights and, ultimately, a C-suite role at McDonald’s
The formative moments of taking chances
Michelle Gansle
Chief Data Analytics and AI Officer
Cookie Policy
Privacy Policy |
Legal Mentions |
© 2025 Ipsos All Rights Reserved
thepath@ipsos.com
We welcome you to contact us at
Powered by
Learn More
Learn more about The Path and its mission – and register to be part of our community
Chief Data Analytics and AI Officer
Michelle Gansle
We have the ability to either be led by where the future's going or to influence the future, and that's a pretty awesome responsibility and a privilege to be in.
We often help understand the future
Click + to reveal details on role and impact
Michelle’s Path
How saying yes to the unknown led Michelle Gansle to a career in Insights and, ultimately, a C-suite role at McDonald’s
The formative moments of taking chances
Powered by
Welcome to The Path
Chief Data Analytics and AI Officer
Michelle Gansle
Powered by
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