Profile
"West Oak’s success has come from always putting our clients’ best interests first and always finding ways to improve and add more value to them"
Andrew mcquiston,
west oak family office, wellington-altus private wealth
Women are more risk-averse than men. It is a myth perpetuated by society and often heard in male-dominated industries. While some are more cautious than others, saying women have a smaller risk appetite is not quite on the mark.
Elite Women like Helen Carter are busting these stereotypes.
As head of channel engagement at Barclays, she has to undertake risks that she usually wouldn’t.
“Whether male, female or gender-neutral, all good leaders recognise people’s differences and embrace them,” the Elite Women honouree says. “I see myself as a very data-driven person who frequently analyses and always seeks to understand the audience I am communicating to. I could have thought the campaigns I commission today for Barclays were quite risky when I first embarked on this role, but now I have a greater understanding of the intermediary audience and make quick decisions that work for the intermediary audience well.”
Carter, a big advocate for better mental health support, was the brains behind Barclays ‘Keep Moving’ step challenge launched in February 2021. The campaign generated an overwhelming response, with hundreds of people across the mortgage industry clocking up thousands of steps during the month. It also created a buzz amongst the intermediary community and positively impacted the brand.
“As a marketer, [I believe the most critical elements are] communication and an often-underestimated skill, listening,” Carter shares. “Nothing works unless you can communicate your ideas properly, but the ability to listen to colleagues also helps ensure that you are communicating with them in the right way and [embracing] any feedback they may have.”
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Helen Carter
Head of Channel Engagement
Barclays
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Milestones
2013
Ted Talk in collaboration with key media
Master of Education (Curriculum and Pedagogy)
2013
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2013
2017
2020
2021
2022
Helen Carter
Head of Channel Engagement
Barclays
Read on
Special Report
Home
Bio
Milestones
Profile
Milestones
Insurance Business Magazine | Key Media
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2013
2017
2020
2021
2022
Helen Carter
Head of Channel Engagement
Barclays
Read on
Special Report
Home
Bio
Milestones
2022
2021
2020
2017
2013
2022
Insurance Business Magazine | Key Media
Graduated with an MSc in Business and Strategic Leadership degree from Cranfield University
2022
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2021
Human Resources Magazine | key media
Won marketer of the year, Financial Reporter
2021
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2020
Human Resources Magazine | key media
Won marketing campaign of the year, Mortgage Introducer
2020
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2017
Human Resources Magazine | key media
Became Head of Channel Engagement at Barclays
2017
1998–2007
2013
human resources | key media
Joined Barclays to implement their social media platforms across retail banking, business banking and Lifeskills
2013
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Milestones