Kicking off during Climate Week, Delta leveraged the credibility and reach of the NBC News & Telemundo ecosystems to introduce Delta’s Sustainability initiative through emotional and high-impact storytelling. Through a total market approach, Delta and NBCU led the sustainability conversation by educating and inspiring fans around the world to create a more sustainable future together.
SUSTAINABLE FUTURE
TRAVELING AROUND THE WORLD WITH NBC NEWS BRAND STUDIO
Celebrating Climate Week on TODAY & hoyDía
LEADING THE SUSTAINABLE THOUGHT LEADERSHIP CONVERSATION WITH CNBC’S ESG IMPACT
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BEIJING 2022
PRE-GAMES
SUSTAINABILITY
OVERVIEW
Delta and NBC News Brand Studio took viewers on a journey around the world to learn about sustainable cities – New York, Seattle, London, Washington, D.C. and Paris – and revealed how these cities are embracing climate action. Through a custom travel series, three travel-enthusiasts and climate optimist influencers – Kathryn Kellogg, Oneika Raymond and Hand Luggage Only – introduced Delta as an innovative airline committed to reducing negative environmental impact. They inspired viewers by visiting three Delta destinations focused on becoming carbon neutral.
The custom content debuted across TODAY, USA, Bravo and E! with social amplification across TODAY & the talents’ handles. Digital content included an interactive infographic that highlighted additional cities, an extended :90 custom video and social amplification.
Going Green Globally Infographic
NBC News Social Post
Episode 1: Traveling Sustainably with Oneika Raymond
3x TODAY Isopods
Travel Experts Share How They Stay Green On-The-Go with :90 Custom Creative
NBC News Brand Studio Branded Content Cards
PREVIOUS
3x airings on Bravo
3x airings on E!
3x airings on USA
Episode 2: Traveling Sustainably with Kathryn Kellogg Blog Post
Episode 2: Traveling Sustainably with Kathryn Kellogg
Episode 3: Traveling Sustainably with Hand Luggage London
Traveling Sustainably Series Stunted across NBCU One Platform
Traveling Sustainably Social Posts
TODAY Traveling Sustainably Social Posts
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Billion Oyster Project Installs Oysters to Help Save Our Waters Contextual Segment
Climate Week-themed Weather Billboard
Billion Oyster Project Installs Oysters to Help Save Our Waters Paid Social Post
TODAY ‘Goes Green’ Special Report
Paid Social Amplification of TODAY ‘Goes Green’ Special Report Post
hoyDía Climate Week Twitter Highlights Content
hoyDía Chef Oropeza Sustainable Cooking Integration
hoyDía Chef Oropeza Sustainable Cooking Integration on Facebook
On Telemundo, hoyDía’s Chef Oropeza traveled to a sustainable farm in Northern California on Delta Air Lines to learn more about a sustainable agriculture, sustainable economy, sustainable cooking – a personal interest of his – and Delta’s commitment to mitigate emissions globally. In addition, Delta stayed top of mind with the Hispanic target audience via hoyDía’s Climate Week Twitter Highlights content.
Delta took over Climate Week on TODAY and hoyDía through a multiplatform total market approach! In partnership with Delta Air Lines, TODAY and Telemundo are mutually committed to making the world a cleaner place. Together, TODAY and Telemundo enhanced Delta’s position as a global leader in sustainability and environmental protection, and drove awareness of Delta’s commitment to carbon neutrality all-week long.
Delta and TODAY made sustainability a priority and celebrated Climate Week through a contextually aligned segment, Climate Week-themed weather billboard, TODAY ‘Goes Green’ Special report and organic social posts!
CELEBRATING CLIMATE WEEK ON TODAY & HOYDÍA
Delta was front and center during CNBC’s all-new ESG IMPACT Summit initiative, featuring headline presentations and interviews on the environment, sustainability and governance, where to invest and how to measure the impact.
Throughout this thought leadership campaign, CNBC drove unrivaled high-impact brand awareness for Delta to an affluent and influential audience across linear, digital, social and throughout the virtual event. During CNBC’s ESG Impact Summit, Delta received the following.
Event Sponsorship Elements
MEDIA ELEMENTS
Thought Leadership
Concurrent Breakout Session (20 minutes) programmed by Delta, breakout session titled “The Future of Sustainable Aviation” – 24 ESG investors and BDMs tuned in Featured Executives: - Amelia DeLuca, Delta Airlines Managing Director of Sustainability - Amanda Simpson, Airbus Vice President for Research & Technology Post-event Highlights Email: Sponsor message included in post-event thank you + highlights email
Executive Access
Lead Generation: 181 event registrants opted in to hear from Delta when signing up for the event Event Passes: Event passes for executives to engage & network
Branding
Logo Inclusion: Event platform lobby area & expo room CNBCEvents.com event lander, e-invitation, social, on-air promo: 3.9M+ impressions Event Stage Branding: On-screen sponsor billboard, intermittent chip, :30 spot Social: #CNBCesg received 124 tweets & 93.5M impressions the month of ESG Impact
CNBC ESG Impact Segment – The Push For Green Energy
CNBC ESG Impact Segment on Squawk on the Street
CNBC Powering the Future Special Report
Event Sponsorship Recap
1x Paid Social Amplification of the CNBC ESG Impact Segment
