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What's New
NBC SPORTS GROUP
NBC Sports’ recent study on the impact of live sports in 2020 provides insight into the irreplaceability of sports for fans and advertisers alike.
UPFRONT SPECIAL
Read our top takeaways to see how we pushed the industry forward by connecting with all audiences with 30 Rock: A One-Time Special.
CREATIVITY SUMMIT 2020
NBCUniversal announces its first-annual Creativity Summit to take place virtually on Thursday, July 16th.
Think globally. Activate locally.
Click here to read our newest insight report
Unforgettable Sports
Golf
August 8, 2021
The PGA Championship (often referred to as the U.S. PGA Championship or U.S. PGA outside the United States) is an annual golf tournament conducted by the Professional Golfers' Association of America. It is one of the four major championships in professional golf. Jan–Sept and Oct–Dec
UK
Sky Sports Golf & Main Event Capabilities
ROI
Sky SportUKs Golf & Main Event Capabilities
DE
Sky Sport 1 Capabilities
Sky Sports Golf & Main Event
Sky Sport 1
September 17–20
The 2021 U.S. Open Championship will be the 121st U.S. Open and will take place on June 17–20, 2021 at Torrey Pines Golf Course in San Diego, California. One of the four major championships in professional golf.
September 24–26
The 43rd Ryder Cup Matches will be held in the United States from September 24 to 26, 2021, on the Straits course at Whistling Straits, Haven, Wisconsin. Team Europe is the reigning cup holder after its 17–10 victory over Team USA in 2018 at Le Golf National.
April 8–11
The Masters Tournament (usually referred to as simply The Masters, or the U.S. Masters outside of North America) is one of the four major championships in professional golf. April 8–11, 2021
July 16-19
The Open Championship, often referred to as The Open or the British Open, is the oldest golf tournament in the world, and one of the most prestigious.
US
NBC Golf Channel NBC Sports App PGA TOUR Live
October - September
From the start of the season in October and culminating with the FedExCup Playoffs in September, Golf Channel is home to all the action, competition and excitement of the PGA. Golf Channel is the exclusive cable home of the PGA TOUR and features early round coverage on Thursday and Friday of all PGA TOUR events, as well as lead-in coverage to network broadcasts on the weekends. Jan–Sept and Oct–Dec, 2021
The LPGA Tour is truly global featuring the top female golfers from around the world, including Lexi Thompson, Ariya Jutanugam, Eun-Hee Ji, Stacy Lewis, Jessica Korda and Pernilla Lindberg.
Stars like Sergio Garcia, Rory McIlroy and Henrik Stenson, who have made a name on the PGA TOUR, also play the picturesque venues on the European Tour, which are staged at marquee events around the globe.
Some of the biggest legends in golf including Brett Quigley, Stephen Ames, Scott Parel, Doug Barron, Woody Austin and Bernhard Langer continue their competitive careers on one of the most fan-friendly tours in the world.
Golf Channel NBC Sports App PGA TOUR Live
Olympics
A historic opportunity to extend your Olympics message across the pond
Exclusive Olympics media and sponsorship rights
Olympic news coverage and highlights from Europe’s biggest sports content provider
BT Sport
IT
Sky Sport Football
27th June – TBD
The UEFA Europa League (abbreviated as UEL) is an annual football club competition organised by UEFA since 1971 for eligible European football clubs. Clubs qualify for the competition based on their performance in their national leagues and cup competitions. It is the second-tier competition of European club football, ranking below the UEFA Champions League. Previously called the UEFA Cup
25th June – TBD
The UEFA Champions League (also known as the European Cup) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competition winners. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football.
FreeSports
29th February – 7th November
Sky Sports Football & Main Event
6th June – TBD
The FIFA World Cup qualification is the process that a national association football team goes through to qualify for the FIFA World Cup finals. The FIFA World Cup is the largest international team sport competition in the world with a qualification process required to reduce the large field of countries from 211 to just 32 for the World Cup finals.
NBC, NBCSN, Telemundo, Universo, NBC Sports App, Telemundo Deportes App, Peacock
Sky Sports Premier League Capabilities
9th August - TBD
The Premier League, often referred to as the English Premier League or the EPL outside England, is the top level of the English football league system.
Football
(soccer)
Sky Sports
16th August – 27th June
The Bundesliga (sometimes referred to as the Fußball-Bundesliga or 1. Bundesliga is the professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary football competition.
Sky Sport Footbal
IRE
24th August – TBD
Serie A also called Serie A TIM due to sponsorship by TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa Campioni d'Italia.
3rd August - TBD
The Scottish Premiership, known for sponsorship reasons as the Ladbrokes Premiership, is the top division of the Scottish Professional Football League (SPFL), the league competition for men's professional football clubs in Scotland.
September 17-20
Telemundo Deportes is the exclusive home of Club Deportivo Chivas de Guadalajara. In this multi-year agreement, Telemundo will gain rights to all Chivas home games in Spanish and English across all Telemundo platforms. In addition to the men’s team, Telemundo Deportes will also carry rights to the women’s club, Chivas Femenil, and their youth team Cantera Rojiblanca. Telemundo Deportes’ Emmy-award winning expert Miguel Gurwitz hosts the network’s
6th August – 1st March
The English Football League is the governing body for the Professional Leagues below the Premier League (Championship, Division One and Division Two) as well as two Cup competitions (Carabao Cup in which EFL and PL clubs play) and The Papa Johns Trophy (no PL clubs take part). Sky has exclusive rights to all games played in under the auspices of the EFL.
2021
The British & Irish Lions is a rugby union team selected from players eligible for any of the Home Nations – the national teams of England, Scotland, Wales and Ireland. The Lions are a Test side and generally select international players, but they can pick uncapped players available to any one of the four unions. The team currently tours every four years, with these rotating among Australia, New Zealand and South Africa.
TBA
Super League (currently known as the Betfred Super League for sponsorship reasons) is the top-level professional rugby league club competition in the Northern Hemisphere. The league has twelve teams: ten from England, one from France and one from Canada.
Premiership Rugby (officially known as Gallagher Premiership Rugby, or the Gallagher Premiership due to sponsorship reasons) is an English professional rugby union competition. The Premiership consists of twelve clubs, and is the top division of the English rugby union system.
Sky Sport 1 & 2
Sky Sport Arena
6th January - TBA
The 2020 ATP Tour is the global elite men's professional tennis circuit organised by the Association of Tennis Professionals (ATP) for the 2020 tennis season. The 2020 ATP Tour calendar is composed of the Grand Slam tournaments (supervised by the International Tennis Federation (ITF), the ATP Finals, the ATP Tour Masters 1000, the ATP Cup, the ATP Tour 500 series, the ATP Tour 250 series, and the Davis Cup (organised by the ITF).
UK ROI DE IT
Sky Sports F1
5th July – 29th November
Formula One (also known as Formula 1 or F1) is the highest class of single-seater auto racing sanctioned by the FIA. The word "formula" in the name refers to the set of rules to which all participants' cars must conform. A Formula One season consists of a series of races, known as Grands Prix which take place worldwide on purpose-built circuits and on public roads. Drivers compete for the FIA Formula One World Championship.
The DHB-Pokal (English: German Handball Federation Cup) is an elimination handball tournament held annually. It is the second most important national title in German handball after the Handball-Bundesliga championship.
NBC NBCSN NBC Sports App NBC Sports Gold
Eurosport
29th August – 20th September
The Tour de France is an annual men's multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 day-long stages over the course of 23 days. It has been described as "the world’s most prestigious and most difficult bicycle race”.
Sky Sports Cricket
Various - TBA
International cricket matches are played between teams representing their nations, normally organised by the International Cricket Council (ICC). The main forms are Test matches, One-Day matches and Twenty20 matches.
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008.
NBC NBCSN NBC Sports App
May - June
Considered by many the most challenging of Grand Slams and the only one played on clay courts, the French Open has long been the home to heated tennis rivalries that shock audiences around the globe. In 2020, coverage of the tournament on NBC reached 9.5 million total viewers. Tennis fans caught the action across our digital platforms with 7.6 million live minutes streamed and 220K live starts. Following Rafael Nadal’s record-setting 13th title and young underdog champion Iga Swiatek, some of the biggest tennis names and rivalries are set to return in 2021.
NBC NBC Sports App
September - November
The exclusive national broadcast partner for all Notre Dame home games for over two decades, the NBC Sports Group has been a mainstay for Fighting Irish fans around the country who tune in for top quality, comprehensive coverage of one of America’s most iconic and winningest teams. Notre Dame’s partnership with NBC has been just as successful as team’s impressive record. In 2020, Notre Dame Football on NBC reached 39.4 million viewers, up 25% from last year’s viewership. The passion of the Irish fanbase was seen digitally as well – average minute audience for Notre Dame fans skyrocketed, +116% compared to the 2019 season.
March – December Indy 500 | May 30, 2021
The official home of the NASCAR Playoffs and Cup Series Championship, NBC Sports Group presents the second half for both the NASCAR Cup Series and NASCAR Xfinity Series seasons, and select NASCAR Regional & Touring Series events. NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America. NASCAR race coverage has never been more exciting with Dale Earnhardt Jr. serving as an analyst, new radio-style in-race reporting, and unique booth set-ups for each race. The 2020 NASCAR Cup Series season delivered vast scale, reaching 24.6 million total viewers. Digital Cup Series viewership saw double-digit growth as average minute audience metrics surpassed last year’s by 41%.
NBC NBCSN CNBC USA NBC Sports App
As the exclusive home to the NHL through 2022, NBC Sports Group features coverage of the regular season and Stanley Cup Playoffs. With over 200 regular season and playoff games across multiple networks and live streaming via NBCSports.com and the NBCSports App, fans can access hockey anytime and anywhere. NBC Sports Group has been successful in making the biggest NHL events even bigger with its extensive live and surrounding coverage of the NHL Winter Classic, NHL All-Star Game, NHL Stadium Series, and Wednesday Night Hockey. The 2020 NHL Stanley Cup Playoffs drew a massive audience with 39.9 million P2+ viewers reached and 636M live minutes streamed.
NBC NBC Sports App NBCSN
2021 Dates: May 1 (Kentucky Derby), May 15 (Preakness Stakes), June 5 (Belmont Stakes)
The Kentucky Derby, Preakness Stakes and Belmont Stakes are far more than just two-minute horse races… They are 300 years of history, tradition and athleticism, all rolled into single sporting events. Celebrating the pursuit of American excellence, NBC Sports has been the exclusive home to the Triple Crown since its official inception in 2011. Beyond the Triple Crown, NBC Sports broadcasts some of the most important and prestigious events within the sport of horse racing. With exclusive media rights to the Breeders’ Cup Challenge Series and the Breeders’ Cup Classic, Royal Ascot in England and Pegasus World Cup Invitational, viewers can watch the best of horse racing all year-round.
10th September – 3rd January
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, the highest professional level of American football in the world and the wealthiest professional sport league by revenue. Sunday Night Football, the NFL’s perennial top performing property in the US, finished the 2020-21 season on top once again and prepares for Super Bowl LVI in 2022. SNF remains primetime’s #1 TV show in all key metrics for an unprecedented tenth consecutive year - adding to its record for the most consecutive years atop the charts (since 1950).
Sky Sports Arena
22nd October - TBA
The National Basketball Association (NBA) is a men's professional basketball league in North America, composed of 30 teams (29 in the United States and 1 in Canada). It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world.
Sky Sport Moto GP
9th August – 29th November
In its 62nd year of motorcycle racing, MotoGP brings its high speeds to every corner of the world; 14 countries and continents. NBC Sports debuted MotoGP coverage in 2020 with 20 races airing across NBC and NBCSN.
& More
17th October – 3rd December
European Rugby Challenge Cup is organized by the European Professional Club Rugby (EPCR). It is the top-tier competition for clubs whose countries' national teams compete in the Six Nations Championship.
The PDC World Darts Championship, known for sponsorship purposes as the William Hill World Darts Championship, organised by the Professional Darts Corporation (PDC), is one of the two separate World Professional Darts Championships held annually in the sport of darts.
Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation which represents the sport's highest level in the United States and Canada.
December 14th – Jan 1st
Sky Sports Action & Main Event
Source: Nielsen; Live Data Stream; 2019 French Open on NBC/NBCSN; Reach based on 6 minute qualifier; 75% unification. Adobe Analytics
Source: Nielsen, 2019 Notre Dame Football on NBC. Adobe Analytics. Ranking: AP Poll.
Source: Nielsen LIVE data. Reach based on 75% unification, 6 min qualifier vs. 2018 Season across NBCSN and ABC. Digital: Adobe Analytics. 2019 totals include all races including the Indy 500.
NBC Sports Group broadcasted 14 races in the 2020 IndyCar season as the circuit’s exclusive media rights holder. The agreement is all-encompassing and includes broadcast, cable, digital, streaming and direct-to-consumer rights for all IndyCar Series races. Along with the full IndyCar rights, NBC Sports also airs the coveted Indianapolis 500, one of the most iconic events in all of sports. NBC’s 2020 IndyCar season coverage (excluding the Indianapolis 500) reached the masses, delivering a season-long TAD (Total Audience Delivery) of 664K, up +2% vs. 2019 Season. The 104th Running of the Indianapolis, which was the first-ever to be run in August and had no spectators at the Brickyard. Despite that, the race had an impressive run, delivering a 3.7M TAD.
Source: Nielsen; Live Data Stream; 2019 Stanley Cup Finals on NBC/NBCSN. ; Nielsen; Live Data Stream; 2019 NHL Stanley Cup Playoffs (86 games) on NBC/NBCSN/CNBC/USA.
Source: Nielsen,, Live. Kentucky Derby (5/4/19), Preakness on NBC (5/18/19), The Belmont Stakes on NBC (6/8/19). All reach based on 6 min qualifier and 75% unification. Digital: Adobe Analytics.
NBC NBC Sports App Peacock
UK, ROI | Sky Sports Action & Main Event
Sky Sport NBA
Telemundo Deportes
Telemundo Universo
NBC
The UEFA European Football Championship, commonly known as the UEFA European Championship and informally as the Euros, is the primary association football competition contested by the senior men's national teams of the members of the Union of European Football Associations (UEFA), determining the continental champion of Europe.
Chivas coverage leading the pre/post-game and halftime alongside the analysis of Mexican soccer legend Carlos Hermosillo, who spent the final year of his club career with Chivas de Guadalajara in 2001. Titulares y Más’ anchor Ana Jurka regularly contributes to the pre-game coverage. With in-game coverage to be led by five-time Emmy winner Andres Cantor providing play-by-play commentary alongside the analysis of Mexican soccer star and Chivas de Guadalajara veteran, Manuel Sol, bringing a unique perspective to fans of El Rebaño Sagrado.
1/2
2/2
Qualifiers
EFL
The English Football League is the governing body for the Professional Leagues below the Premier League ( Championship, Division One and Division Two) as well as two Cup competitions ( Carabao Cup in which EFL and PL clubs play) and The Papa Johns Trophy ( no PL clubs take part). Sky has exclusive rights to all games played in under the auspices of the EFL.
The English and Wales Cricket Board is the governing body for all cricket played in England and Wales. It oversees all England teams (Mens, Womens, Juniors, Disability), and hence all International cricket played in England and Wales across all formats (Tests, One day Internationals and International T20s). It also over sees the domestic County game (there are 18 professional county teams in England and Wales) and those competitions (County Championship, One Day Cup and T20 Blast) plus the inaugural Hundred (new Domestic Competition introduced this year). Sky has exclusively live rights to all ECB cricket (except the Hundred where the BBC have a limited number of games live) We have all International and Domestic Cricket played in England through until 2024.
UK | Sky Sports NFL
~161M
The Ladies European Tour is based at Buckinghamshire Golf Club in England and was founded in 1978.
The Presidents Cup is a series of men’s gold matches between a team representing the United States and an International Team representing the rest of the world minus Europe. The 2022 tournament will take place at Quail Hollow Club in Charlotte, North Carolina.
The Football Association Women’s Super League (FA WSL) is the highest league of women’s football in England and was established in 2010.
Sky Sport Bundesliga 1 & 2
Award-winning Entertainment
Comedy
Other big-time stars stopped by and got in on the fun, too – Matt Damon killed it as Brett Kavanaugh, Ben Stiller nailed Michael Cohen and Robert De Niro was a hit as Robert Mueller. Then, musical acts like Miley Cyrus & Mark Ronson, Halsey, Kanye West and BTS blew the roof off of Studio 8H with epic performances. Beloved recurring segments like Weekend Update always push the comedic envelope. Across the entertainment landscape, there’s nothing like SNL. The show continues to reinvent itself year after year, staying fresh, funny and relevant – which keeps us falling in love from generation to generation.
US | NBC UK (Only) | Sky Comedy
US | NBC UK (Only) | Sky Comedy ROI
Tonight’s just getting started – and The Tonight Show Starring Jimmy Fallon is the best time in late night! Jimmy brought viewers another year of amazing, hilarious moments with his celebrity guests. There was a “Musical Genre Challenge” with Ariana Grande, a trip to Olive Garden with Post Malone and a “Best Friends Challenge” with Justin Timberlake. Other highlights include an episode from Puerto Rico with guests Lin-Manuel Miranda, Jose Andres and Bad Bunny, as well as nights where Jimmy had co-hosts like Kevin Hart and Cardi B. Add these to the recurring bits like “Thank You Notes,” “Classroom Instruments,” “Hashtags” and “Box of Lies,” not to mention the musical stylings of the hottest house band in late night The Roots, and it’s no wonder that The Tonight Show YouTube channel hit 20 million subscribers this year. So, for anyone out there who wants to have fun tonight… Jimmy Fallon has got you covered with the biggest guests, music and laughs.
Nine-Nine! Andy Samberg, Andre Braugher, Terry Crews, Melissa Fumero, Stephanie Beatriz and the rest of the wonderfully funny cast are reporting in for more precinct hijinks, heartfelt hilarity and action-movie antics. Last year, the team welcomed Holt back as Captain, but soon after, he became the victim of an insidious crime – the dognapping of his beloved Cheddar! With the Nine-Nine on the case, there was never a doubt that Holt’s “Fluffy Boy” would get home just fine. The annual Heist – this time pushed to Easter – was as memorable as ever, as Rosa won the title of “Ultimate Human/Genius” and became the all-time leader in Heist victories. At the end of the season, Amy and Jake welcomed a new member to the team with the birth of their son, or as Jake called him, “the world’s hottest baby.” His name? Mac… short for McLane, of course. From executive producers Dan Goor and Michael Schur, it’s going to be another unforgettable season of the award-winning, critically acclaimed show that has become NBC’s most talked-about comedy on social media.
Telemundo
100 Días Para Enamorarnos (100 Days to Return) is a family-friendly romantic comedy. Centered around two friends who each decide to push the boundaries of their marriages and embark on their own individual journeys. This series is filled with romance, comedy and drama to keep fans coming back for more.
US | USA UK | Sky 1 ROI GER IT | Sky Uno
Modern Family is about the Pritchett-Dunphy-Tucker clan, a wonderfully large and blended family that gives an honest and often hilarious look into the sometimes warm, sometimes twisted, embrace of the modern family.
UK ROI ITL DE
Created by Armando Iannucci, Avenue 5 is a space tourism comedy set 40 years in the future when the solar system is everyone’s oyster. Hugh Laurie stars as Captain Ryan Clark, and with him in charge, nothing can go wrong. Suave, outwardly confident, controlled, and personable, Ryan is the man you want in charge of a crisis. The cast also includes Josh Gad, Zach Woods, Nikki Amuka-Bird, Rebecca Front and Lenora Crichlow.
A sex columnist, Carrie Bradshaw, and her three friends -- Samantha, Charlotte and Miranda -- explore Manhattan's dating scene, chronicling the mating habits of single New Yorkers. Not surprisingly, the ladies have a number of beaus throughout the series' run.
Well into the second generation of a grand televangelist tradition, the world-famous Gemstone family is living proof that worship pays dividends in all sizes. Patriarch Eli, the man most responsible for the tremendous success of the family's megachurch, is in mourning over the loss of his wife. Jesse, the eldest of the three grown Gemstone siblings, looks to lead in his father's footsteps, but finds his past sins jeopardizing the family ministry. Next in line comes middle sister Judy, who secretly lives with her fiancé and dreams of escaping the Gemstone compound. Rounding out the dysfunctional trio is pseudo-hipster Kelvin, the youngest of the preachers and a thorn in Jesse's side. As the family battles numerous threats to their renowned religious empire, they continue to spread the good word... and make a solid buck doing so.
UK IRE
UK (Only) | Sky Comedy ROI
Nelly, in his relentless research for his daughter Jody, who disappeared, will do anything to find out the thruth. He will also find out more about himself and the pople who surround him, more than he could have ever imagined.
The story of a powerful district attorney of the Southern District of New York. During his brilliant career as an attorney, he has never lost a case.
Set in 1942, period of french resistance in La Rochelle. It shows the difficult life that a young crew has to go through ,while they are in the German submarine U 612 for a mission in enemy waters.
Set in 2049-2050, after the consequences of the Westworld massacre of its last season.
As Telemundo’s most successful series in history, the first season of La Reina del Sur (The Queen of the South) broke ratings records. The finale outperformed all networks, regardless of language, and unleashed the network’s Super Series™ franchise success. In Season 2, fans were once again hooked and La Reina del Sur 2 ended as the #1 program in its timeslot, regardless of language. Premiering in 2022, Kate del Castillo will return for a much anticipated Season 3. Fans will join the next chapter of Teresa Mendoza’s life journey and watch the powerful story unfold.
Detective Harry Ambrose (Bill Pullman) employs unusual tactics and a deep capacity for empathy to solve his cases, with a boundless dedication driven by his own dark past. Departing from the traditional “whodunnit,” the series delves into the “why” — exploring the buried traumas, psychological factors and philosophical reasons that might compel a seemingly “normal” person to commit unspeakable acts.
UK | FreeSports UK, ROI | Sky Witness
The Blacklist is back, and the twists and turns just keep coming. Last season unveiled yet another thrilling chapter in the lives of iconic criminal Red Reddington (James Spader) and FBI Agent Liz Keen (Megan Boone). First, Liz’s mysterious mother Katarina, a legendary spy, emerged from the shadows and kidnapped Red to try and get critical information out of him. Then, she moved in next door to an unsuspecting Liz, trying to figure out what her daughter might know too. When it all came to light, Liz was faced with an impossible choice – help her mother, whom she hardly knows, or help the FBI and Reddington to apprehend her. Ultimately, sick of the years of lies, betrayal and confusion, Liz decided to deceive Red and secretly help Katarina. But that choice will have consequences, as the struggle between Red and Katarina is far from over, and there are still plenty of surprises in store… that might just change everything.
The critically acclaimed series returns for another season of riveting turns and emotional reveals. Audiences fell in love with the Pearsons all over again as the Emmy® and Screen Actors Guild® Award-winning series found new ways to defy expectations and deliver innovative, enriching drama with unexpected twists, new characters and even a new timeline. Last season, the Big 3 grappled with the past and navigated the ups and downs of the present. Randall and Beth dealt with their new life after the move to Philadelphia, while Kate and Toby’s journey as new parents was complicated by a discovery about baby Jack’s health. Kevin continued to try to find himself as he struggled on his path to maintain sobriety and find real love, and Rebecca’s diagnosis presented a source of conflict and consternation amongst the siblings. As the Pearson family continues to grow, and as long as they have each other, they’ll be ready for whatever the future holds.
Drama
America’s favorite four-time Emmy®-winning competition series is returning to the stage! This season, the talent is exceptional, making the battle between the coaches more intense than ever as they go head-to-head, passionately mentoring and nurturing the best vocal artists from all over the country. Starting with the iconic chair turn during The Blind Auditions, the artists will go on a musical journey like no other as they put on show-stopping performances throughout each round – all in the hopes of becoming the next winning Voice. Some of music’s biggest names also serve as advisors, offering their invaluable creative insights and adding to the fun. Get ready for a brand-new season of incredible singers, inspiring stories and unforgettable moments!
Reality
the disparities in policing underserved communities. Most notably, the show explored the impact that some crimes can have on survivors for years to come, and brought awareness and understanding to issues that are normally swept under the rug. Approaching its 500th episode, Law & Order: Special Victims Unit remains a mainstay of primetime television, unwavering in its mission to tell compelling stories, help change the way we respond to survivors and lead the conversation on issues that resonate with the world today.
For 47 seasons, one show has owned Saturday nights – and today, the incredibly talented cast and crew at Saturday Night Live continue to make viewers laugh with clever satire, vital topical commentary and off-the-wall hilarity. Last year, the show welcomed some truly amazing hosts, like Idris Elba, Adam Sandler, Emma Stone, Jason Momoa, Kit Harrington and John Mulaney, just to name a few. Of course, Alec Baldwin reprised his Emmy®-winning role as President Trump, with help from Kate McKinnon as Nancy Pelosi and Rudy Giuliani, Cecily Strong as Melania Trump and Aidy Bryant as Sarah Huckabee Sanders.
Leslie Knope, a midlevel bureaucrat in an Indiana Parks and Recreation Department, hopes to beautify her town (and boost her own career) by helping local nurse Ann Perkins turn an abandoned construction site into a community park, but what should be a fairly simple project is stymied at every turn by oafish bureaucrats, selfish neighbours, governmental red tape and a myriad of other challenges.
UK ROI
Frustrated with the current state of Earth, God has pretty much given up to focus on petty hobbies. Thinking the end might be near, two determined angels try to change his mind. Craig and Eliza, low-level angels responsible for handling all of humanity's prayers, must convince their boss to save humanity and answer their most impossible prayer yet: help two humans, Laura and Sam, fall in love. The seven-episode limited series, based on Simon Rich's book "What's in God's Name," turns the perception of heaven upside down while also making the case that humans are worth saving. Daniel Radcliffe and Steve Buscemi executive produce and co-star as Craig and God, respectively.
US | NBC UK, ROI | Sky Witness
More vital and relevant than ever, Dick Wolf’s venerable crime drama is back for another year of thought-provoking cases ripped straight from the headlines. In the record-breaking 21st season, powerhouse Capt. Olivia Benson (Mariska Hargitay), in the face of unthinkable personal losses, remained more committed than ever to leading her team in the pursuit of justice for those who need it most. They dealt with public figures who abused their fame and power to commit crimes, as well as helped someone whose notoriety made them the target of false allegations. The team advocated for victims whose voices were silenced, faced head-on the triumphs and setbacks of criminal justice reform, and worked to overturn a wrongful conviction, shining a spotlight on the
Source: Nielsen, Live+SD, 4/22/19, rank among broadcast networks, 8-11pm strict daypart. Nielsen Social Content Ratings, 4/22/19, ranked by total linear episode-level interactions.
US Telemundo
The Latin American Music Awards pays tribute to today’s most influential and iconic artists as voted by the fans in the tradition of the American Music Awards, the world’s largest fan-voted award. All the fun and excitement starts on the red carpet with appearances by mainstream celebrities and keeps coming as the show welcomes performers of all genres to the stage to celebrate music. The Latin AMAs showcases performances by artists that are relevant to Latinos, regardless of language.
NBC officially kicks off the holiday season with the annual Macy’s Thanksgiving Day Parade from New York City. Broadcast LIVE on NBC since 1948, America’s most famous procession marches in the holidays with dazzling doses of spectacle, enchantment and tradition. As millions watch from home to celebrate, they’ll see 50-foot balloons, spectacular floats, street performers, hit musical acts and many special surprise guests… including the very first seasonal appearance of Santa himself! Beloved for generations, it’s a national pastime to be thankful for – and an unrivaled celebration of the holiday season.
Kicking off the 2020 awards season, the annual Golden Globe Awards® rolls out the red carpet again for the hottest star-studded party in Hollywood. As the premier awards ceremony to celebrate excellence in both film and television, the Globes lights the way, shining the spotlight on the year’s biggest stars, movies and shows that will define the season’s awards and events that follow. Viewers at home get to share in the spectacle of this electrifying evening, dazzled by the glamour and glitz, star-studded surprises, thrilling wins and emotionally moving speeches. This is a night full of unpredictable moments that can only happen during a LIVE broadcast where the fun – and cocktails – are flowing. Only one thing’s for sure: you won’t want to miss a single second!
The Billboard Music Awards is music’s #1 award show, uniting passionate music lovers by celebrating the incredible achievements of chart-topping artists. Buzz-worthy performances fill the night, as the BBMAs is the place for career-defining, jaw-dropping moments. A fan-driven show, awards are solely based on downloads, streams, concert sales, touring and radio airplay, making it the ultimate accomplishment in the music industry. Music fan and one of the most successful artists of her generation, Kelly Clarkson returns to host a star-studded night of A-list presenters and performers, including Bad Bunny, BTS, Brandy, Post Malone, Sia, Mandy Moore and America’s bestselling solo artist of all time and Icon Award recipient, Garth Brooks. The BBMAs undoubtedly proves that music truly unites us all.
E! NBC
E! is the premiere destination for award coverage delivering on big stars, performances, red carpet fashion and the hottest in pop-culture moments. The People’s Choice Awards is the only major awards show voted on entirely by the public for fan favorites in movies, music, television and pop-culture. We take fans AND brands beyond the red carpet – and on to the awards stage, giving us the opportunity to harness our entertainment authority, live event expertise, and huge multi-platform reach.
E!
E! is the ultimate destination for Red Carpet coverage. From the Oscars to the Emmys, we give you an insider’s view of the arrivals, exclusive interviews and of course, cover every stitch of the fabulous fashion. Only Live From E! host Giuliana Rancic, along with E!’s entire awards team of fashion and entertainment experts, have the most comprehensive LIVE coverage of the biggest premieres and events. 2022 Live Events: Grammys – Jan 31st NYFW – Feb 11-16th SAG Awards - Feb 27th Academy Awards - Mar 27th Met Gala - May 2nd CFDA Awards - June 6th NYFW - Aug 9-14th Emmys - Sept 18th People's Choice Awards - Dec
Live Events & Red Carpet
Summer’s #1 show welcomed comedy star Sofia Vergara to the panel for the 16th season with the triumphant return of Heidi Klum alongside judges Simon Cowell and Howie Mandel. Host Terry Crews rounds out the team as the search continues for America’s most incredible, undiscovered and forever memorable talents from around the globe. With surprise guest judges, new rounds, shocking twists and jaw-dropping moments, this season promises to keep you on the edge of your seat.
E! is the only destination to get the real story behind the headlines on the Kardashians’ unbreakable bond. Over the last decade, the Kardashian family has become a cultural phenomenon. From billboards to books, Snapchat to Instagram, fans can’t get enough and always want to keep up. Through all the epic moments, one thing remains the same… family always comes first.
Bravo
Bravo Project Runway continues to challenge our top tier designers to create fashion forward looks while embracing the nuances of the fashion industry today – with flash sales, fast fashion, the inclusion of models of all shapes and sizes, social media promotion and so much more. Together we’ll partner to develop unparalleled campaigns that weave your brand into the fabric of Bravo Project Runway and extend messaging across all screens -connecting with Bravo’s highly engaged multi-platform audience.
Universal Kids
American Ninja Warrior, America’s most awe-inspiring, Emmy winning competition, is back with a major turn of events – American Ninja Warrior Junior, launching on Universal Kids this Fall! Combining the power of American Ninja Warrior with Universal Kids’ highly engaged audience, American Ninja Warrior Junior presents partners a series of multiplatform launch opportunities both in show and connecting our audiences with custom out of show content. American Ninja Warrior Junior offers kids across America a chance to compete for the title! Over the course of the season, contestants of three age groups (9/10, 11/12, and 13/14) compete in a head-to-head obstacle course for a chance to be crowned American Ninja Warrior Junior of their age group.
Exatlón is a global phenomenon, brought into U.S. homes through Telemundo. This epic reality competition has contestants facing off against each other and putting their physical strength and mental abilities to the test. In this family-friendly program, 20 contestants are divided into two teams to face grueling challenges to win the ultimate grand prize and be crowned champion.
Source: Nielsen, L+SD, 4/21/19. NSI, A18-49, Live+SD, 7-11pm ET/PT, Rank based on program impressions among TEL, UNI, UMA, NBC, ABC, CBS & FOX.
Billboard Latin Music Awards is Latin music’s most prestigious award show. The annual award show honors the most popular albums, songs and performers in Latin music, as determined by actual sales, radio airplay, and streaming and social data. Finalists, and the eventual winners, reflect performers of new recordings on Billboard’s albums and songs charts, including Top Latin Albums, Hot Latin Songs, Latin Airplay, Latin Streaming Songs and Latin Digital Songs, among others.
UK (Only)
Sky Comedy
Sky Atlantic
Fans are ready for another charter season full of surf, sand and high-end demands. On Below Deck, each charter into the turquoise waters brings a new group of guests aboard, along with a new set of egos that Captain Lee and the crew must cater to. These young, attractive and adventurous yachties serve their passengers’ every whim while navigating working relationships that at times rock the boat.
~411M
News
CNBC
US Europe Asia
Anchored by Nancy Hungerford and Tanvir Gill at the Singapore Exchange (SGX), Street Signs follows the day’s biggest moves to provide CNBC’s audience with actionable, real-time insights. From the anchor desk to trading desks around the region, Street Signs helps viewers capitalize on the plays of the day.
US EUROPE ASIA
"CNBC Meets" features interviews with some of the most-influential personalities in the worlds of entertainment, business and politics. The luminaries discuss such topics as their backgrounds, businesses, home lives and philanthropic endeavors. Guests who have agreed to be interviewed include former President Bill Clinton, musician Jon Bon Jovi, entrepreneur Richard Branson and former professional tennis player Andre Agassi.
US EUROPE asia
Broadcast from CNBC Global Headquarters in Englewood Cliffs, N.J., CNBC’s “Worldwide Exchange” will deliver essential, actionable information and analysis for anyone who wants to be part of the global business conversation. Anchored by Brian Sullivan, the program will prepare CNBC’s worldwide audience with a smart take on overnight U.S. news and live international market action.
europe middle east asia
Hosted by Matthew Taylor at the Singapore Exchange (SGX) and Hadley Gamble at Abu Dhabi Global Market (ADGM), Capital Connection gives you a reading on Asia’s markets mid-day and sets you up for the Middle East and European trading day.
“Squawk on the Street” is headquartered live on the floor of the New York Stock Exchange. We are there when the all-important opening bell rings every day. With our exclusive “Eye on the Floor” wireless cameras at the NYSE we take the viewer onto the floor of the exchange, right to the posts where the biggest companies in the world trade. In addition, our exclusive “Tick by Tick” charts track the action of every trade of every stock. Our live market coverage doesn’t stop on the corner of Wall and Broad Streets in lower Manhattan. We also have exclusive coverage from the floor of the CME Group in Chicago giving our viewers the treasury, currency and commodity action in real time. In addition, “Squawk on the Street” is also on the air when the closing bells ring throughout Europe. That final hour of European trading starting at 10:30am eastern has proven to be very volatile and has a major impact on all U.S. based markets.
“Squawk Alley” is the destination for news regarding tech on CNBC. Airing live from the floor of the New York Stock Exchange, we bring you all things you need to know focusing on the intersection of Wall Street and technology. From prominent names in the Venture Capital world, to executives from tech companies and disrupters that are reshaping how the world operates, you will hear the news from here first. We are the place where stories of innovation and disruption collide with capital markets and the global economy, the show that is on the front lines.
CNBC’s Tyler Mathisen, Melissa Lee and Kelly Evans take you through the heart of the business day bringing you the latest developments and instant analysis on the stocks and stories driving the day’s agenda. “Power Lunch” delves into the economy, markets, politics, real estate, media, technology and more. The show sits at the intersection of power and money. “Power Lunch” gives viewers a full plate of CNBC’s award-winning business news coverage, plus a healthy dose of personality from the show’s anchors and the network’s top-notch roster of reporters and digital journalists.
“Squawk Box” is the ultimate “pre-market” morning news and talk program, where the biggest names in business and politics tell their most important stories. Anchored by Joe Kernen, Becky Quick and Andrew Ross Sorkin, the show brings Wall Street to Main Street. It’s a “must see” for everyone from the professional trader to the casual investor.
“Fast Money Halftime Report” is on the front lines of CNBC’s market coverage. Host CNBC’s Scott Wapner and the Street’s top investors get to the heart of the action as it’s happening and help set the agenda for the rest of the day.
Anything can happen between the bells of the trading day. But what happens during the last hour could be what matters most. CNBC’s “Closing Bell” guides you through the most important hour of the trading day. The show takes a close-up look at how the markets are moving, what’s driving them and how investors are reacting. Live coverage includes reports from the Chicago Board of Trade, New York Mercantile Exchange, NASDAQ and the NYSE. Analysts, money managers and CEOs explain their strategies, share opinions, and provide an inside perspective on breaking news stories. In addition, “Closing Bell” provides instant analysis of corporate profit reports, as soon as they break, during the quarterly earning seasons. Features include interviews with entrepreneurs, plus an inside-look at how executives and high-net-worth individuals spend their time and money.
The world’s #1 business & financial news network
STREET
SIGNS
MEETS
Regular daily sports news bulletins & flagship sports news programming
Sky News’s daily (Mon-Fri) 2hr news program, with Adam Boulton debating the big business, political & world news issues of our time
The biggest business & economic stories are tackled by Ian King, with reports & interviews LIVE from the Sky News studio in the heart of London
US Canada Africa Europe Asia Australia LATAM
Flagship daily news programming, bringing all the latest headline news from around the world
IAN KING
LIVE
All Out Politics
Sky News
The world’s #1 breaking news network
BREAKING
NEWS
SPORTS
A morning variety show that discusses current topics and promises to brighten mornings for Hispanic viewers in the United States and across 26 countries in Latin America. Un Nuevo Día showcases the latest on celebs, sports, immigration, health and finance tips, recipes, fashion, beauty and technology trends, all in one place. Big stars like Jennifer Lopez delight the audience by answering questions live. Un Nuevo Día offers new perspectives so you can start your day well informed. The winner of three national Emmy Awards for Best Spanish-Language Morning Show, Telemundo’s Un Nuevo Día is hosted by Rashel Díaz, Adamari López, Hector Sandarti and Stephanie "Chiquibaby" Himonidis and airs Monday through Friday mornings at 7/6c. Throughout the three-and-a-half-hour show, viewers get the latest news updates with Paulina Sodi and cooking recipes with Chef James, among others.
Anchored every weekday by Felicidad Aveleyra, Noticias Telemundo Mediodía has a uniquely attractive and relevant way of presenting the news. Its live coverage of local and national stories relies extensively on graphic elements and offers different angles on the news, in addition to interviews with influential Latino cultural figures and relevant social media content.
The latest news, analyses and polls on the 2020 United States presidential election.
Hosted by Emmy-winning journalist María Celeste Arrarás, Al Rojo Vivo con María Celeste is Telemundo’s award-winning news show known for breaking stories that captivate the Hispanic public in an innovative format, highlighting the human aspect of every story. The show draws on a stellar team of collaborators across the country, including Jessica Carrillo, Rodner Figueroa, Azucena Cierco, and Nicole Suárez.
Anchored by José Díaz-Balart on weekdays and by Julio Vaqueiro on weekends, Edición Noticias Telemundo is the US Hispanic community’s most reliable source of information. Its award-winning team of correspondents and collaborators brings viewers the latest news, interviews with key personalities, analysis and commentary on domestic and international events.
Trusted voice for U.S. Hispanics
Before getting into cable news, Nicolle Wallace worked in politics, including as President George W. Bush's communications director during his administration and for his 2004 re-election campaign. That experience makes her an ideal choice to host this afternoon program that delivers up-to-the-minute political developments to viewers. She also leads conversations with Washington insiders and well-sourced journalists, including regular contributor Steve Kornacki. Each show's guests are "the people who make the most sense on any given day," according to Wallace.
Hosted by Joe Scarborough, Mika Brzezinski, and Willie Geist, the program features in-depth and informed discussions that help drive the day's current political conversation. The show attracts a wide variety of guests, including top newsmakers, Washington insiders, journalists, and cultural influencers, representing a diverse set of voices and opinions that provide keen insight and analysis around the day's biggest stories. Since its debut in 2007, the show has also covered major political events from the heart of the action, including presidential conventions and inaugurations.
This weekend news program hosted by the Rev. Al Sharpton features a variety of guests, spanning politicians to A-list entertainers, and addresses the current state of affairs in America. The show focuses on the biggest political news of the week while also elevating news and updates on underreported issues that require a national platform including education, voting, and criminal justice. Driven by his years of work in the civil rights arena, Sharpton approaches news stories with an eye toward equality and justice.
Each weekend morning, journalist and author Joy Reid passionately tackles the important news and political topics of the week and explores how policy decisions shape the country. Reid brings viewers extensive interviews with leading newsmakers, compelling discussions with the nation's preeminent political minds, and analysis of the stories that led the week prior and will matter in the week ahead. In her segment "Who Won the Week?" she asks her panel of guests to identify the person who made an impact the week prior which will continue to reverberate in the coming days.
Brian Williams delivers the latest updates on evolving news stories and places the major political events of the day into context for viewers. Broadcast live from New York, Williams' show convenes a dynamic panel of guests to offer a forward-thinking look at the critical stories that are expected to drive the conversation the following morning. Williams has also anchored MSNBC's special coverage around key political events and major breaking news stories as they occur domestically and around the world.
Drawing upon his experience as a former chief of staff on the Senate Finance Committee and as an Emmy-winning executive producer and writer of "The West Wing," Lawrence O'Donnell examines the compelling and impactful political stories of the day. O'Donnell convenes diverse panels of guests, including a variety of politicians and cultural voices, to offer unique viewpoints and perspective. In his signature style, O'Donnell highlights the latest news developments and offers his take on the political stories driving the national conversation.
Through her unique approach to storytelling, Rachel Maddow provides in-depth reporting to illuminate the current state of political affairs and reveals the importance of transparency and accountability from our leaders. Maddow seeks to explain our complex world and deliver news in a way that's illuminating and dynamic, connecting the dots to make sense of complex issues. Maddow also conducts interviews with individuals at the center of current news stories to provide important perspective.
Chris Hayes delivers the biggest news and political stories of the day with a commitment to in-depth reporting that consistently seeks to hold the nation's leaders accountable for their actions. Drawing from his background as a reporter, Hayes at times reports directly from the scene of a news event as it occurs to provide a firsthand account, digging deep and speaking with people who represent different points of view. Hayes brings the nation's officials, legislators, policymakers, and local activists to the table to address key issues affecting communities across America.
Joy Reid conducts one-on-one conversations with politicians and newsmakers while addressing provocative political issues both inside and outside of the beltway. Reid, who is also a best-selling author and public speaker, joined MSNBC in 2011 as a contributor. Drawing from her decades-long experience in politics, passion for addressing the intersection of race, justice and culture, as well as her signature tenacious interviewing style, Reid kicks off MSNBC’s primetime lineup by delving into American politics as they unfold.
Former lawyer Ari Melber leads this show that provides in-depth analysis of the day's biggest news stories. "The Beat" features guest interviews in addition to reporting on stories from across the country. The stories that are covered span across the political spectrum. In addition to his law background, Melber is a former Senate staffer, giving him a unique perspective to share on the political happenings coming out of Washington, D.C.
MSNBC
Delivering meaningful dialogue on the most important issues of the day
For almost as long as there has been television, there's been "Meet the Press." The hourlong Sunday morning public affairs program has featured interviews with countless U.S. and world leaders, and has reviewed, analyzed and discussed the news of the week -- all while looking toward the week ahead.
Lester Holt offers a report of the day's major international and domestic news stories each weeknight. In addition to the top news of the day, broadcasts feature human-interest segments called Making a Difference, which spotlight ordinary Americans making the lives of those around them better.
A daily live broadcast provides current domestic and international news, weather reports and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports. TODAY airs from 7am-11am
NBC News
#1 News Organization in the US
“Fast Money” is America’s post-market show. Hosted by Melissa Lee and a roundtable of top traders, “Fast Money” breaks through the noise of the day, to bring you the actionable news that matters most to investors.
“Options Action” features option traders from some of the top firms on Wall Street. Each week, they gather for a fast-paced, half-hour show that focuses on how to increase profits and limit losses using common option techniques. Fresh from the trading desk, the “Options Action” panel will demystify the daunting terminology often used when talking about options, and simplify this fast-growing and crucial corner of the market. CNBC’s Emmy-nominated Melissa Lee is the host.
Mad Money seeks to help people like you, who own stocks and feel like they’re on the outside looking in, become better investors. To teach you how to think about the market like a pro. This show is not about picking stocks. It’s not about giving you tips that will make you money overnight. Our mission is educational, to teach you how to analyze stocks and the market through the prism of events.
CNBC’s “The Exchange” is the newsroom-based program for today’s Investor. The show focuses on in-depth reporting around the most important and interesting stories to today’s markets and investors. CNBC’s deep roster of skilled reporters, guided by anchor Kelly Evans, provide actionable information to viewers as they make daily investment decisions.
The hottest action in the market is happening around the clock, and it’s time for you to join in. CNBC’s Futures Now is the first multi-platform media experience entirely devoted to the futures market. Twice a week, in a fifteen-minute live program only available on CNBC.com, prominent traders focus on how to trade the news of the day using futures. From gold to gas to S&P, the “Futures Now” crew will teach you how to harness the power of the multi-trillion dollar futures market, and turn today’s events into tomorrow’s profits.
Bringing the insight and power of “Meet the Press” to MSNBC every weeknight, Chuck Todd looks at the key stories of the day with political newsmakers as they break down and analyze the issues facing US and world leaders. The program features hard-hitting interviews - a hallmark of Todd’s Sunday program - in addition to signature segments such as “I’m Obsessed With,” which highlights topics about which Todd is especially passionate. With an acute understanding of the inner-workings of Washington, Todd explains how complex policy issues affect all Americans.
~437M
~289M
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a division of Comcast Corporation.
Channels
United Kingdom / Ireland
~65M
Sky Media offers the largest channel portfolio in the UK. With over 130 great channels, some of the strongest TV brands and most exciting content, there is over eight different genres to work with. With all these available you can be sure there’s a channel which will be right for you – whoever it is you’re targeting!
Italy
~53M
Sky Media is one of the leading multiscreen and digital sales houses in Germany and it is responsible for advertising sales of more than 39 exclusive TV channels, Sky Go, Sky On Demand and the online platform skysport.de. With a 360-degree offer across all distribution channels - TV, online, mobile, out-of-home - Sky Media sets standards in the market for the attention-grabbing staging of brands and it is considered one of the most important drivers for marketing models of the future. As a subsidiary of Sky Deutschland GmbH, Sky Media is part of the Comcast Group and it´s part of Europe's leading entertainment group Sky Limited.
Germany / Austria
~36M
Africa
~37M
Australia
~9M
Asia
~39M
Canada
~15M
Central & Eastern Europe
France
~6M
Latin America
~70M
Middle East
~27M
Spain
~11M
NBCUniversal International
NBCUniversal International delivers quality content and compelling brands to over 176 territories across the world.
23M
People reached per month
3M
104M
64M
LatAM
7M
Click the network logos below, to learn more
Creating fully original IP developed on behalf of Brand USA to promote the US to global travelers worldwide.
Brand USA
Branded Content
NBCU + Sky creates and produces best-in-class custom content that engages fans across all platforms and devices.
One lucky cardholder is surprised by Blake to be his coach/mentor.
Mastercard & The Voice
Wendy’s Wake Up Call custom content: What’s your favourite pre-match breakfast meal?
NBC Sports Premier League & Wendy’s
Aligning with the FIFA World Cup as non-official partner.
Sky Sports & Beats by Dr. Dre
Makes it easy for consumers to go from TV viewing to your website to shop
Shoppable TV
Global Innovation
Creating authentic connections for brands with consumers through stories, scale, and impact
One, unified destination for brands to access NBCU + Sky talent
Talent Room
The Next Generation of Storytelling
Global Content Innovation
By implementing this first-ever “Pods With a Purpose” global innovation tactic, your brand will create a positive connection with consumers for an opportunity to drive awareness, consideration, and favourability during these challenging times.
Pods With a Purpose
The Idea
How It Works
Create custom and ownable franchises in white spaces that allow for seamless brand integration
Contextual Franchises
Partner with showrunners & talent to authentically weave a client’s brand throughout the storyline
Brand Experience
Create original films or content series with brands as executive producers
1221 Films
Empower and educate our future generation of storytellers
Next Gen News
The Journey Matters Tech Matters
Health Matters Style Matters
Taste of Tokyo
#SeeHer Stories
Power of the People
Makeup tips with Sir John on how to recreate red carpet looks
L’Oreal & E! Countdown to the LRC Golden Globes 2020
Integrations
Impactful in-show moments that highlight your brand
An overall glimpse of brand activations on Bravo’s most popular reality cooking show competition
Top Chef
A custom show + sponsorship highlighting DQ’s Summer Vibes and summer’s biggest movies
Dairy Queen & Fandango’s Weekend Ticket
Sponsorships
Ownership of NBCU + Sky most popular shows /segments
EA custom show opening
Electronic Arts & The Saturday Social on Sky Sports
A "Summer Showdown" editorial segment sponsored by Pepsi
Pepsi & TODAY
A custom show + sponsorship created for Budweiser
King of the Premier League & Sky Sports
In-game marquee during a Premier League match-up
Barclay’s Marquee
“Live from the Open” Mercedes-Benz sponsorship on Golf Central
Mercedes-Benz & Live from the Open
“Beyond WWHL!” moments of the week sponsored by Samsung and filmed on the Galaxy S10+
Samsung & WWHL
Example of VW sponsorship of NBC Sports Premier League half-time show
VW & Premier League Half-Time Show
Insights & Measurement
NBCU + Sky offers holistic global measurement across markets, customized for specific campaign outcomes
Serve creative to respondents around the world to measure consumer response.
KPIs:
Ad recall and likeability Brand linkage Creative resonance
Execution:
Available across all markets Single-source research partner Uniform survey instrument across all markets
Creative Testing
Evaluate success of campaign exposure across global markets.
Brand favorability and memorability Purchase consideration Purchase intent
Market availability dependent on approach Single-source or local research partner Aligns exposure definition across markets with consistent survey implementation
Perceptual Ad Effectiveness
Measure impact of campaign exposure at driving purchase behavior.
Purchase conversion Incremental sales lift Site traffic
Available in US and UK Locally-preferred research partners Mirror methodologies in key markets
Behavioral Effectiveness
Recommended approach will be dependent on client objectives, size/ scale of campaign, measurement availability by market.
• • •
Ad recall Brand awareness Sponsorship association Creative testing
Awareness
Outcome metrics
Execution
Market availability dependent on approach
Single-source or local research partner
Consistent methodology implementation as able
Brand favorability Purchase intent Website visitation
Consideration
Available across all markets
Single-source research partner available
Uniform survey instrument across all markets
Available in US and UK
Locally-preferred research partners
Mirror methodologies in key markets
Purchase conversion Incremental sales lift Return on ad spend
Conversion
Measure impact of campaign exposure at driving purchase conversion.
Recommended approach will be dependent on client objectives, size/scale of campaign, and measurement availability by market.
Our NBCUniversal + Sky partnership brings together a legacy in creating award-winning content featuring the biggest stars. Together, our programming ignites culture and creates global conversations.
At the heart of Co-Lab is an insight-led research study fully customized to any category, region or marketing challenge.
For the first time, we’re unlocking NBCUniversal + Sky’s resources to give clients access to our talent, insight teams and our global intelligence expertise to produce campaigns that spark cultural conversations.
The components of
Co-Lab Sessions hosted by NBCU + Sky bring our teams together through an immersive worksession applying strategies from the Co-Lab insights to build global campaign solutions. NBCUniversal + Sky talent and experts are brought in to inform our teams how to create the most culturally resonant content.
Our original creatively led global campaign strategy can be produced using our resources at NBCU + Sky studios, distributed globally through our AdSmart advanced targeting solutions, and fully measurable throughout the lifetime of the campaign.
NBCUniversal + Sky’s Innovative Cultural Consultancy
Our DNA is built on telling stories that connect the world, so we know what it means to engage people across continents and cultures through attention-grabbing stories. It’s a model that we’ve built our success on. Traditionally, our expertise has been kept a very guarded secret. Until now.
NBCU+SKY Define Global Culture
Co-Lab gives our partners access to the same award-winning excellence that drives our most successful content and programming to enhance your creative and media effectiveness
Co-Lab Unlocks Unprecedented Access To Our Global Resources
CULTURE
Access to creative & industry talent
Product research & launch strategies
PRODUCT
Real-time consumer data
CONSUMERS
Strategy, planning & execution
MEDIA
Multi-market data & research
MARKETS
Ideation, development & testing
CREATIVE
Co-Lab unleashes our greatest resource – the creative minds behind our most successful global content. Interact and collaborate directly with our creators to craft customized campaign strategies
Work with the storytellers and creators on the front-lines of culture
WRITERS
RESEARCHERS
PROGRAMMERS
SHOWRUNNERS
ANALYSTS
STRATEGISTS
STORYTELLERS
How to leverage Co-Lab
Tap into a wealth of institutional expertise and thought leadership across the NBCU+Sky portfolio
ACCESS TO CREATORS
CORE
BENEFITS
Discover and distill the culture of a category and brand opportunities
Insights backed by multi-market qual & quant research
Generate custom creative campaign solutions
Immersive Co-Lab sessions working with the best global storytellers
Collaborate with industry experts and NBCU+Sky storytellers to unearth insight-driven custom campaign solutions
INTERACT WITH CREATORS
PLUS
Validate creative impact with cross-market testing
Responsive & Adaptable To Your Needs
dedicated co-lab team
trend forcasting & category insights
multi-market insights
* consultancy fee based on scope
collaborative creative development
* incremental to Co-Lab Core
expanded market testing
creative production
* not inclusive of Co-Lab investment
media distribution
creative concept development
media strategy & execution
campaign testing & measurement
ad hoc nbcu+sky global resources
CFlight
IMPRESSIONS (CFlight)
Impressions to Impact
The Measurement Continuum
BRAND IMPACT
ATTRIUTION
Objective
Metrics
Benefits
Unify cross platform impressions
Impressions
Following consumption across platforms
Return on campaign spend
Understand campaign brand impact
Understand campaign impact on business outcome
Return on total spend
Outcome driven investment optimization
OUR MISSION: Measurement that unifies exposures across all screens, platforms, and markets
How CFlight Works: Alignment Across NBCU + Sky
A set of tools that manage and report on CFlight campaigns
Converged Data
Leverages existing industry measurement
Commercial impressions by duration
Includes co-viewing
LINEAR
Utilizes best measurement available by platform
Completed ad impressions
Includes TV screen co-viewing (where applicable)
DIGITAL / VOD
AdSmart Data & Targeting
NBCU + Sky offers holistic global measurement across markets, customized for specific campaign KPIs
AdSmart brings together NBCU + Sky’s unmatched premium TV portfolio with NBCU + Sky’s industry-leading strategic targeting capabilities to help advertisers reach the right consumers for their business objectives—across screens and across international markets enabling our global clients to build meaningful connections on a global scale and drive measurable impact for their brands.
Premium portfolio
It all starts with the unmatched power of NBCU + Sky’s premium TV assets to engage consumers on every screen and around the world.
Data
We match rich first-party and third-party consumer data from leading partners—including your data, as available—to video consumption data across platforms, such as Comcast and Sky set-top box viewership data, Comcast and Sky subscriber data, and digital device IDs.
Technology
The art of our video assets and the science of our data come together through our proprietary technology solutions to find and deliver your strategic audiences wherever they’re watching our content, whether it’s on national linear, set-top box video on demand (STB VOD), connected TV, desktop, or mobile.
How does AdSmart work?
We combine the following elements to strategically target your advanced audiences:
Whoever you’re trying to reach—C-suite executives, heavy fashion spenders, in-market auto intenders, environmentally conscious purchasers—we have the content, scale, and technology to connect them with your brand and the measurement capabilities to prove impact.
Connecting your brand with the right consumers through the best premium content on every screen.
AdSmart advanced targeting
Your target audience
Data-driven delivery through premium video on:
National linear TV
Set-top box VOD
Connected TV devices
Desktop
Mobile
AdSmart is currently available in the following markets:
How are AdSmart campaigns delivered and in which markets?
Republic of Ireland
Germany
Although the audience delivery capabilities differ by market—due to local privacy laws among other considerations—NBCU + Sky’s overarching ability to activate your audiences in each of those markets is the same, and we have the only global premium video platform that can deliver advanced audiences across international markets through the power of TV.
At a high level, we deliver your AdSmart campaigns in three key ways:
Data-driven linear
(US & UK only) We match consumer data to linear viewership data to help you place your linear buys in programming that enhances delivery to your target audience through the unparalleled reach of national TV.
Addressable television
We match consumer data to NBCU + Sky subscriber and consumption data to dynamically deliver your ads to target homes through highly engaging TV content on set-top boxes and connected devices.
Targeted online video
We match consumer data to NBCU + Sky digital users and devices to dynamically deliver your ads to target users through premium video on desktop and mobile.
How we deliver your data-driven campaigns
Enhanced delivery to target audiences at scale through the broad reach of national TV
Addressable
Dynamic delivery to target homes through highly engaging TV content on set-top boxes & connected devices.
Dynamic delivery to target users through premium video on desktop & mobile
How we deliver your audience across screens
Deliver to full national audience, with a high concentration of target homes
Dynamic delivery to target homes
Targeted OLV
Dynamic delivery to target users
The following table provides a comparison of the audience delivery and scale by market.
AdSmart advanced targeting & scale by market
AdSmart Streamlined global advanced targeting & measurement
For the launch of the Galaxy S10, Samsung wanted to differentiate their brand from the immense competition in the smartphone category, challenging NBCU to find new ways to showcase Samsung’s value proposition, highlight the unique features of the Galaxy S10, and encourage consumers to consider purchasing the next-generation Galaxy.
The Challenge
Tech
Samsung Galaxy S10 - Portfolio - Q1-Q219
Stand Out from the Competition
Consumers are extremely loyal to the brands they know and love, and smartphone loyalty is especially strong. To capture their interest and inspire consumers to consider a device swap, advertisers should position their phones as the hero in their campaigns, adding value to the content fans crave and bringing new modes of storytelling to the forefront.
Make Your Phone the Hero
The Insight
Samsung and NBCU made TV history through a first-of-its-kind cross-portfolio campaign. With integrations in The Tonight Show with Jimmy Fallon, TODAY, La Voz and more, NBCU reimagined the viewing experience through the lens of the Galaxy S10.
Take Over NBCU’s Cameras with the Galaxy S10
The Solution
Custom integrated content across NBCU linear, digital, & social all shot on the Galaxy S10+
The Approach
The Results
Lift for All Galaxy S10 Core KPIs
+21% +60% +12% +13% +14% +16%
brand awareness lift ad awareness lift brand opinion lift consideration lift purchase intent lift recommendation lift
Association with Key Galaxy S10 Features
+28% +55% +38%
lift in association with wireless charging for other devices lift in association with professional grade camera lift in association with infinity screen
Long-Term Impact (6 Weeks Post-Campaign)
+78% +61% +61% +56%
brand awareness, +18% vs. control ad awareness, +36% vs. control consideration, +13% vs. control purchase intent, +14% vs. control
Honda partnered with NBCUniversal to develop engaging creative to increase awareness, memorability and likability in the early days of their Happy Honda Days Sales Event.
Auto
Honda - Grinch – Portfolio
Drive Awareness & Consideration
Purchase decisions are often based on emotion and long-held opinions. Leveraging nostalgia can tap into those feelings to increase connection with your brand and drive consideration.
Tap Into Nostalgia
Illumination and Universal Pictures developed co-branded Honda and The Grinch units that aired at the end of the first week of the 8-week sales event. The creative leveraged the joy of the holiday season and incorporated elements from the original film.
Custom Co-Branded Content
Co-Branded Creative Spots
Brand Awareness, Engagement, and Perception
+28% +100% +130% 85%
brand awareness lift ad recall lift lift in Honda mentions, with 85% expressing a positive sentiment of exposed respondents perceived Honda as having a good reputation
Increase in Actions
+35% +23% +44%
lift in Honda site visits lift in Honda dealer visits lift in Honda test drives
Reach Across Digital & Social
+30.4MM 3.9K
increase in overall campaign reach total social mentions, far exceeding Honda’s daily average of 2.8K mentions
TRESemmé wanted to shift perception of their haircare products by showcasing their passion for fashion and style.
Health & beauty:
Unilever TRESemme - Bravo & E! - Project Runway & NYFW
Style and fashion shouldn’t be out of reach. By giving fans a backstage pass to their favorite fashion shows with their favorite stylists, you can create a long-lasting connection that makes high fashion feel closer to home.
Make the Runway Accessible
We partnered with TRESemmé on integrations with two key programs: Bravo’s Project Runway and E!’s Live from Fashion Week. With a TRESemmé-branded Project Runway hair and makeup room, in-show challenges, special appearances by TRESemmé’s global stylist Justine Marjan, and custom content, plus behind-the-scenes access with E! at New York Fashion Week, the multi-platform activation made TRESemmé synonymous with the runway.
Get the Runway Look
Lift Across TRESemmé’s Brand KPIs
+98% +6% +8% +7% +21%
unaided brand awareness lift consideration lift purchase intent lift recommendation lift product familiarity lift for TRESemmé’s “Between Washes” collection
Lift for TRESemmé Brand Attributes & Statements
+88% +93%
of exposed respondents described TRESemmé as relevant of exposed respondents agreed TRESemmé fits with their idea of what a hair styling brand should be lift in agreement that TRESemmé is aspirational lift in agreement that TRESemmé is modern lift in agreement that TRESemmé represents “experts in hair styling products” and that they “put the power of professional products in my hands”
Project Runway Integration
Project Runway DIY Break Commercial Innovation
E! News Segment featuring Melissa Gorga
E! News Segment at Christian Siriano Show
+14% +7% +8%
Paramount wanted to drive awareness around the launch of their Elton John biopic, Rocketman, and ensure the title stood out at the highly competitive summer box office.
Movie Studios:
Paramount Rocketman - Bravo - Project Runway
In a world that can sometimes feel all too ordinary, memorable style that defies convention can make you feel extraordinary. By embracing the endless imagination and limitless creativity style affords, you can create something inspiring and unforgettable: an extraordinary world viewers want to spend time in.
Make the Ordinary Extraordinary
What better showcase for a no-holds-barred style icon like Elton John than Bravo’s hit show Project Runway? Paramount and NBCU partnered on a custom branded Rocketman challenge, highlighting Elton John as a musical prodigy and a glam rock idol. The episode also featured a “special look” at the upcoming theatrical release.
Integrate a Glam Icon with Glam Programming
#1 Movie Integration on Cable (Intent to View & Movie Opinion)
Integration Outperformed Overall Movie Norms
+147% +358% +300%
title memorability lift intent to view lift positive opinion lift
“Special Look” Outperformed Overall Movie Norms
+56% +179% +107%
Integration Drove Significant Search Impact
+44%
more likely to search for Rocketman, after seeing the Project Runway integration than ads airing elsewhere across cable properties
Pepsi aimed to engage pop culture-obsessed bi-cultural millennials to make Pepsi the drink of choice for this “fusionista” target audience.
Beverage
Pepsi - Telemundo - Latinx Now:
Drive Consideration & Shift Brand Perception
Hispanic viewers love watching content that spotlights their favorite celebrities and highlights Latin culture. We were able to celebrate those moments of unapologetic enjoyment by bringing bi-cultural fans the music and pop culture moments they crave.
Own the Obsession
Pepsi partnered with Telemundo to create Totally Obsessed, a new content series designed to highlight trending pop culture topics, which was featured on Latinx Now!—an entertainment program with a 95% self-identifying “fusionista” audience. Latinx Now! co-host Nastassja “Nas” Bolivar continued the campaign on multiple social and digital platforms while custom content also ran within Premios Billboard de la Musica Latina.
Create Ownable Moments with “Fusionista” Talent
Integration drove double-digit lift across key Pepsi brand metrics
+73% +63% +63% +69% +73%
lift in aided ad recall lift in brand favorability lift in consideration lift in purchase intent lift in recommendation
Integration drove triple-digit lift for key brand attributes
+200% +220% +186% +191%
lift in agreement that Pepsi “aligns with my personal values” lift in describing Pepsi as “liberating” lift in describing Pepsi as “empowering” lift in describing Pepsi as “bold”
Integration drove buzz and search for Pepsi
4x +72K
higher buzz scores among Telemundo viewers additional searches for the brand
Commercial Launch
Interactive PiP
LatinX Now! Custom Segment
OOH Billboard in Las Vegas
Hershey’s wanted to make PayDay the go-to candy bar among working class customers by reinforcing their brand messaging, “Hard work deserves a PayDay.”
Snack foods
PayDay - USA – WWE
Build Brand Awareness & Consideration
Hard working people know that success is rarely an accident. It comes from grueling hard work and perseverance. The best way to demonstrate this is to align with some of the hardest working talent on television and spotlight how they got their first paydays.
Success Is Rarely an Accident
PayDay treated the WWE Universe to a series of sweet and candid conversations with top WWE Superstars about their first jobs. Through a variety of custom content, including an on-air integration with WWE Raw, the series illustrated that while some champions’ first “paydays” were totally nuts, their hard work and perseverance paid off and set them on a path to achieve their lifelong dream of becoming WWE Superstars.
WWE Superstars: Where Hard Work Pays
Advanced TV targeting to reach the right consumers across NBCU’s linear portfolio
WWE Raw Brand Impact
+124% +82% +226% #1 #2
brand memorability lift vs. cable norm for candy & mints custom vignettes likeability lift vs. cable norm for candy & mints custom vignettes lift in positive brand opinion shift vs. cable norm for candy & mints custom vignettes in positive brand opinion shift vs. competitive custom vignettes in brand memorability vs. competitive custom vignettes
Digital Content Engagement
2.9MM
views of digital content series on YouTube
Through their alignment with hardworking WWE Superstars, Hershey’s was able to reinforce their “Hard work deserves a PayDay” messaging to build brand equity.
The custom content integrated with WWE Raw drove double-and triple-digit lift across all brand metrics.
In-Show Integration
Custom Feature
WWE Fact
Billboard
Delta Air Lines approached Sky Media with a challenge. The brand wanted to elevate its global partnership with the Masters to upmarket males across the UK. The partnership united the leading US global carrier with golf’s premier tournament to improve brand perceptions of Delta as a premium and upmarket offering in the U.S. Subsequently, a platform was needed in the UK to extend awareness, promote premium brand values and ultimately, drive trial.
Research shows the Sky Sports Golf audience are twice as likely to be high-net-worth individuals (earning £50k+) who fly business or first class vs. the UK population. This offered Delta a lucrative audience and platform to deliver its brand message.
PARTNERING WITH SKY SPORTS AROUND US MASTERS TO CREATE BRANDED CONTENT SERIES
Taking advantage of the intensity of the final nine holes in the last week of the Masters, which holds a captive audience on the edge of their seats, Sky & Delta co-created The Last Nine—nine branded mini-documentaries to be broadcast within the Masters coverage. These short films told the stories of world-class golfers—including last year’s champion, Sergio Garcia alongside golfing hero Bubba Watson—and their experiences of the “last nine” at the Masters where the “minimum requirement is perfection.” The documentaries marked the first time advertiser-funded programming has featured across Sky Sports premium golf, taking the partnership beyond a branding exercise and into the editorial.
ENGAGEMENT
Delta Air Lines - Sky Media - Sky Sports Golf
10% of viewers are likely to fly with Delta in the next year! (vs. 4% of non-viewers) Viewers are more likely to fly with Delta Air Lines (10%) than direct competitors American Airlines (7%) and United Airlines (6%) Direct action from 1 in 4 Sky viewers exposed as a result of the partnership (visiting Delta website/ booking a flight with Delta, talking to friends/family about Delta)
SHIFT IN PERCEPTION
Brand perceptions of Delta as premium, increased by +14% Likeability for Delta rose from 40% to 56%, overtaking competitor American Airlines at 41%
Spontaneous brand awareness for Delta increased from 11% to 16% 24% of viewers made a strong association between Delta and the Masters (from 7% pre campaign)
With the surge of “winter is coming” memes and the imminent ‘Game of Thrones’ finale on everyone’s lips, Volvo wanted to be part of the conversation during this pinnacle moment in pop culture. They wanted to elevate their existing sponsorship and create a campaign, which would drive relevancy in an out-of-home space, whilst also generating leads for their Volvo XC60.
Independent brand evaluation evidence has proven that activated sponsorships deliver incremental gains across brand health metrics. Volvo and Sky Atlantic wanted to engage fans in a multi-touchpoint activation, to reinforce TV viewing and dig deeper into the cultural conversation – across editorial, social, online and earned media.
CREATING A MULTI-CITY FAN EVENT ‘7 KINGDOMS THRONE TOUR’
Three weeks prior to episode one airing, a convoy of seven branded Volvo XC60’s (akin to a moving billboard) transported the original throne across seven key UK cities, with high-footfall locations. This tour gave fans the unique opportunity to sit on the show’s hotly contested seat of power, the actual Iron Throne, and interact with the Volvo XC60. Kicking off in Dublin, home of the throne and first ever HBO filming location for the show, the convoy made guest appearances in Glasgow, Newcastle, Cardiff, Manchester, Birmingham and concluded its cross-county roadshow in the capital, at London Kings Cross, for the premiere.
Volvo - Sky Atlantic - Game of Thrones
EARNED AWARENESS
177 dedicated editorial features 355M campaign reach ROI of 71/1 from talent-earned media with 33 talent-editorial features and 79M total reach
BRAND CONSIDERATION
Volvo secured more than 250 sales leads over the course of the tour including test drive, e-brochure, and information sign-up requests
Footfall at the event exceeded 620,000 and visitors spent an average of 1h 33m at the activation There was always, on average, close to 100 people in the queue; 8000 dragon eggs were given away; 8,691 unique gifs were taken at the stand and there were over 26,073 live interactions on social media 133,000 competition entries
Beats By Dr. Dre had identified the power of music within sport as an untapped opportunity. Its winning formula of “Music + Sports = Beats” introduced a unique marketing approach to the headphones category. Few moments act as a stronger metaphor for what Beats stand for than the tension and crescendo of passion around high performance sport. It’s the sound that inspires athletes to be heard through their performances and passion.
Rising star of heavyweight boxing and Beats By Dr. Dre brand ambassador Anthony Joshua (AJ) took on the fight of his life against Wladimir Klitschko as future great battled current great in the biggest fight of the century. As the official fight broadcaster, Sky Sports owned the connection between boxing fans and the event, and by partnering with Sky, Beats had the canvas to launch a campaign befitting the hype.
CREATING A BESPOKE PARTNERSHIP AROUND AJ
Beats By Dr. Dre and Sky Sports partnered to share content through their joint investment in AJ. This partnership mutually benefited both brands through promotion of both the Pay Per View fight on Sky Sports and AJ’s brand association with Beats to millions of fans. Sky Sports could leverage Beats’ association with AJ through exclusive footage rights beyond the fight, and likewise, Beats’ could take advantage of Sky’s audience and platforms. Such an association would allow Beats to take the brand beyond the team bus and the locker room, into the stadium.
Beats By Dr. Dre - Sky Sports
AWARENESS
Beats pummeled AJ’s other sponsors, dominating share of voice by owning 65% of all views and 83% of all engagement across fight week and fight night Organic and earned media from Sky Sports and SPORTbible delivered an additional audience of 1.5M social media followers, contributing to over £30k in earned media value Beats By Dr. Dre social media videos created with Sky Sports Boxing broadcast coverage and boxing archive footage had 5.3M video views, 58k likes, 1.8k comments, and 6.9k shares
SALES
Ecommerce sales +18% and website visits up 350% week-on-week during fight week across EMEA
4M views & 890k engagements across all AJ ‘#BeHeard’ content on social media brand mentions peaked during fight night with +1.5k mentions on Twitter—more than any other sponsor and more than @skysportsboxing Twitter amplify pre-roll videos received a whopping 13M views! 87M impressions delivered across Homepage Take Overs on SkySports.com and in app 6M impressions achieved through Snapchat discover Sky Sport Boxing Real time engagement social media videos posted to Facebook had an impressive 10M video views
