The Voice and Lay's partnered to launch a second season of the digital companion series "The Comeback Stage" featuring Bebe Rexha as "The Fifth Coach." This partnership coincided with the launch of the Lay's "Turn Up The Flavor" consumer campaign which brought consumers limited time offer flavors tied to musical genres including Hip Hop, Pop, and Rock.
ENTER
Fans that purchased the LTO flavor got a free Bebe Rexha song via QR code that corresponds to that flavor's "genre" and fans that watched The Voice chose the winner of the "The Comeback Stage" series hosted by Bebe Rexha.
COMEBACK STAGE DIGITAL SERIES
EXPERIENTIAL SPACE
CUSTOM CONTENT
IN-SHOW INTEGRATION
SOCIAL PROMOTION
Sneak Peek of Series
Fifth Coach Introduction
Fan Vote
Winner Payoff
BACK TO MENU
Lay's Flavor Lounge
Turn Up The Flavor
Bebe Announcement
Digital Preroll
CLICK BELOW TO VIEW ELEMENTS
Lay's 360 Photo
Social Posts
Video Booth
Bebe & Coaches
Alisan Porter
Season 10 Winner
Lisa Ramey
Season 16 Contestant
Brooke Butler
Social Influencer
Team Kelly
Team Adam
Team Blake
Team Legend
John Legend
Coach
Social Synch
Voting Call-to-Action
Bebe Payoff
Lay's Tune-In
Episode 6
Episode 4
Episode 2
Episode 3
Episode 1
Episode 5
Episode 7
Episode 9
Episode 8
