POSITIVITY
STRENGTH
EQUALITY
CHANGE
SUCCESS
IMPACT
PROGRESS
HER
HEAR
HER
#SEE
INTERNATIONAL
WOMEN’S
DAY
Citi & TODAY are changing the perception of women & girls in a big way! This International Women’s Day on TODAY, we celebrated amazing women, our joint commitment to #SeeHer, & debuted the launch of Citi’s #SeeHerHearHer campaign.
SEE HOW CITI & TODAY CELEBRATED!
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Lead Up Promotion
Lead Up Promotion
Before & after to the concert, Citi & TODAY promoted the day, including Citi’s own Jennifer Breithaupt speaking to AdWeek about Citi’s initiative to support women in music, & why TODAY’s one-hour takeover was the perfect partner to make it happen. TODAY also encouraged members of the NBCUniversal family to attend, welcoming members of the NBC Women’s Network & others to join on the plaza.
Women are quite honestly just missing from the music industry.
“”
Jennifer Breithaupt
Citi Global Consumer CMO
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DAYS OF TUNE-IN
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