TODAY - Womens Day

INTERNATIONAL

WOMEN’S

DAY

CONTINUE

POSITIVITY

STRENGTH

EQUALITY

CHANGE

SUCCESS

IMPACT

PROGRESS

HER

HEAR

HER

#SEE

INTERNATIONAL WOMEN’S DAY

Citi & TODAY are changing the perception of women & girls in a big way! This International Women’s Day on TODAY, we celebrated amazing women, our joint commitment to #SeeHer, & debuted the launch of Citi’s #SeeHerHearHer campaign.

SEE HOW CITI & TODAY CELEBRATED!

CONTINUE

Lead-up Promotion

8am Hour

9am Hour

Digital Mentorship Series

#SeeHerHearHer Announcement

Lead Up Promotion

Before & after to the concert, Citi & TODAY promoted the day, including Citi’s own Jennifer Breithaupt speaking to AdWeek about Citi’s initiative to support women in music, & why TODAY’s one-hour takeover was the perfect partner to make it happen. TODAY also encouraged members of the NBCUniversal family to attend, welcoming members of the NBC Women’s Network & others to join on the plaza.

Women are quite honestly just missing from the music industry.

“”

Jennifer Breithaupt Citi Global Consumer CMO

Tagged Promos

DAYS OF TUNE-IN

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Citi & TODAY announced our new digital mentorship series, #SeeHerHearHer, & gave an amazing surprise to a group of aspiring female artists with $5,000 each to pursue their musical dreams!

#SeeHerHearHer Announcement

FIRST EVER PARTNERSHIP MOMENT IN 7 O’CLOCK HOUR

#SeeHerHearHer Announcement

We featured the fierce women of NASA, Naval Station Oceana & the FDNY as they provided their advice for future generations. Maren Morris then hit the stage to sing “Girl”, “The Bones”, & “The Middle”. Inspiration continued on NBC News’ Snapchat show, Stay Tuned, where we covered the morning on the TODAY Plaza!

8 O’Clock hour

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A custom #SeeHerHearHer anthem spot celebrated the women of the Citi Concert Series who have empowered women to raise their voices & break barriers.

Watch here

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THREE GROUPS OF TRAILBLAZERS

MAREN MORRIS PERFORMANCES

ON-SITE STAY TUNED COVERAGE

8 O’Clock hour

We continued the momentum of the day with an interview with Maren in our 9AM hour, where the country star discussed her new album & our new digital mentorship series.

9 O’Clock hour

Citi and TODAY launched a new digital mentorship series designed to inspire up-and-coming female singers or songwriters. Maren Morris and aspiring singer/songwriter Kiara served as the first mentor/mentee duo, with fans able to follow along via the Citi Concert Series hub on TODAY.com. Stay tuned for more!

DIGITAL MENTORSHIP

Digital Mentorship

Watch on-air mention during TODAY’s Pop Start

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